onebite

25/07/2023

Knowing WHO you’re selling to is as important as knowing WHAT you’re selling.

When you get to know your ideal customer exceptionally well, you can:

🎯Create that builds a genuine connection
🎯Generate more
🎯Increase
🎯Support your customers in their
🎯Gain valuable insights

Getting to know your is about way more than just the demographics...

Head over to the blog for simple tips on how to get to know your audience better and how it can elevate your above your competition! https://buff.ly/3PjTWmo

21/07/2023

Finding the right information to help you create a standout message for your doesn’t come from your copywriter or any marketer…

…It comes directly from the mouths of your customers.

Getting to know your audience is a sure-fire way to make your shine and elevate your brand above your competition.

Below are 3 simple ways to get to know your audience better!

(And for a deeper dive into the benefits of knowing your customers exceptionally well, check out this blog post: https://buff.ly/3PjTWmo )

👉 Have more real life conversations with your customers
Want to know what really matters to your customers? Ask them! It sounds so obvious but so many brands forget to do this. There really is no substitute for real, live conversations with real, live people.

👉 Social listening
Any place your audience talks about their problems is a source of information for your marketing. This provides a great ‘fly on the wall’ opportunity to learn about what really matters to your , and how they feel about their pain points.

👉 Review mining
Observing online reviews of the types of products and services you offer can provide a useful source of voice-of-customer language. You can use review mining on Amazon reviews, Trustpilot, or anywhere else that your audience leaves reviews online.

For more useful tips and insights on getting to know your audience, head over to our blog https://buff.ly/3PjTWmo

14/07/2023

The foundation of any successful campaign is knowing who you’re trying to reach.

All too often we see brands relying on assumptions about their audience when it comes to making marketing decisions. But if you want your to shine and to be the one that catches your ideal customer’s eye, surface-level is not going to cut it.

If you don’t know your audience well enough, you end up with ‘vanilla’ marketing, making it difficult to stand out and connect with your .

But what does it really mean to know your audience?

In our latest post we explore how to get to know your audience better and how this can elevate your brand above your competition. https://buff.ly/3PjTWmo

10/07/2023

Cybersecurity matters!

But it doesn’t mean it has to be boring…

To be the standout that people remember, your needs to shine!

✨Get creative
✨Make it fun
✨Engage your audience through interactive and immersive experiences

For more tips and insights on how to make your campaign cut through the sea of vanilla marketing, check out our blog post on 5 must-haves to make your unforgettable: https://buff.ly/3Xh75yE

08/07/2023

Organisations are under increasing pressure to stay ahead of cyber criminals and protect their workplace. But with complex technology, it's not always clear to customers what the solution is.

That's where comes in – it connects the dots between your customers’ needs and the solution you can offer them.

In our blog we explore 5 must-haves for a standout .

Head over to the blog to read in full: https://buff.ly/3Xh75yE

04/07/2023

When , one of the most common challenges is knowing where to focus your time, effort and budget…

Over at onebite, we’ve been busy putting together a FREE to help you identify gaps in your so that you can get it performing better!

It’s full to the brim with actionable ideas and tried and tested techniques to help you improve your marketing performance.

Grab your FREE Fill Your Funnel Checklist here: https://buff.ly/3CrFKjD

01/07/2023

The fast-paced world of is constantly changing.

Just when you think you’re getting the hang of things, the next latest and greatest development is unveiled and you’re back to feeling like you’re lagging behind! 🤯

Sound familiar?

Well, if you want to achieve success with your marketing and maintain a sense of relevance with your audience, we’ve got just the thing for you! 👇

Our FREE Fill Your Checklist will give you everything you need to stay ahead of the curve.

Highlights include:

✅ Over 80 tried and tested marketing techniques to help you improve your marketing performance
✅ An easy system to identify the gaps or bottlenecks in your marketing and how to fix them
✅ A simple priorities list to help you focus on the right things to help move the needle in your marketing

Get your FREE Fill Your Funnel Checklist here:
https://buff.ly/3CrFKjD

28/06/2023

How well is your marketing funnel working for you?

If want to boost your marketing performance and see a consistant flow of quality leads, you might want to check out our FREE Fill Your Funnel Checklist!

The checklist is designed to help you navigate your way through the 5 keys stages of your marketing funnel:

🎯Awareness
🎯Interest
🎯Consideration
🎯Decision
🎯Loyalty

It’s full of actionable ideas for you to bring into your own marketing - this year and beyond!

Transform the performance of your marketing funnel - get your FREE copy of our Fill Your Funnel checklist here:
https://buff.ly/3CrFKjD

21/06/2023

More and more brands are choosing to focus on over and it’s clear why - it's a crucial part of the marketing funnel when you’re trying to reach multiple people in the buying process.

When it comes to making business purchasing decisions, it’s rare for just one person to be involved. Depending on the type and size of the company, the people involved with making decisions can vary. If it’s a small business, it might be the owner and finance manager or bookkeeper. At an enterprise level, there can be several decision makers from a variety of departments.

So how do you go about creating a marketing strategy that generates demand from both C-level decision makers and decision influencers? 🤔

Check out this blog post where we explore how adopting a two-pronged marketing method can help get your brand top of both your C-level and influencer prospects' minds!



https://buff.ly/442XbT8

07/06/2023

Marketing has always been renowned for its acronyms and contradicting terminology. And the more new tech emerges and strategies evolve, the more confusion that can create. In recent times we’ve seen growing confusion in the space around what is. 🤔 So, let’s clear this up!

Demand generation is familiarising the right people (your ideal customers) with your and the solution you offer. It’s about bringing a consistent flow of new prospects into your audience (the top of your , if we’re talking marketing terms). It’s educational, it’s engaging and it drives awareness to the right people.

Demand generation marketing is where we help our clients to really shine ✨ . But it’s all too often overlooked - instead of looking at the bigger picture (which plays a huge role in), businesses can get stuck in a rut of short term thinking, like focusing solely on lead generation.

Truthbomb… 💥

If you don’t have a consistent flow of demand coming in a) there won’t be enough leads to convert and b) those leads you do attract won’t know or trust your brand enough to buy from you.

(We explore why more brands are choosing to focus on demand gen activities in our blog, check it out here... )

We’d love to know… what’s your biggest challenge with filling your marketing funnel?

Let us know in the comments below! 👇

There’s a lot of talk in the online B2B marketing space right now around demand generation vs lead generation. While often referred to interchangeably, demand generation and lead generation are in fact two different practices.

23/05/2023

With costs rising and budgets being squeezed, it’s tempting to neglect and other marketing activities… but for organisations marketing cutting edge technology, it’s more important than ever to maintain a consistent .

In our recent industry report, we asked respondents to offer their tips on how to implement best practices in brand building – here are the top 5 suggestions!

For even more practical insights and views from leading telco marketers, check out the full report here: https://buff.ly/3MuNgi6