Ethical Team Public Relations

02/03/2026

Integrity is not a campaign – it is a commitment. Ethical PR protects your licence to operate and builds lasting trust with stakeholders. DM me today to find out how Ethical Team can support your business. Or visit http://ethicalteam.com to find out more.

03/02/2026

search is quietly changing the rules of visibility and trust – and earned media is becoming one of the key signals that determines which hashtag large language models (LLMs) choose to surface and recommend. In this post I unpack why positive, credible coverage now matters more than ever for brand trust, how it interacts with owned and paid channels, and why having a specialist hashtag and hashtag consultant on your side is fast becoming a strategic necessity rather than a nice-to-have.

AI is changing search forever. Maybe you didn't know it, but earned media is now your brand’s SECRET SUPERPOWER for trust and recommendations.

09/12/2025

Christmas is a time of giving and it can also be a time of huge waste especially when it comes to old tech 🎄💻.​

Instead of letting unused Windows laptops sit in cupboards or head for scrap, https://www.facebook.com/socialboxbiz works with businesses to safely reuse them for people who need a device for study, job searches and staying connected.​

We are really grateful to Business Fights Poverty for sharing this story of circular tech and digital inclusion.​

You can read it here: https://businessfightspoverty.org/repurposing-windows-10-devices-socialboxbiz-circular-tech-digital-inclusion/

This festive season your company’s “old” laptops could become someone’s first real chance to get online.

Ask your employer or partners to join our Impact Plans and help turn e-waste into hope.​
👉 https://www.socialbox.biz/corporate-impact/

Ethical Marketing News Yorkshire Business Networking Group

As Windows 10 support ends, businesses face a surge in obsolete tech. Discover how SocialBox.Biz turns redundant laptops into climate action and digital inclusion through circular IT reuse.

24/11/2025

With support for Windows 10 ending, SocialBox.Biz is urging UK businesses to embrace responsible tech disposal as part of the European Week for Waste Reduction, which runs from November 22 to 30 this year. SocialBox.Biz, a Community Interest Company, collects usable laptops and IT equipment, upgrade...

19/08/2025

World Humanitarian Day today August 19th, like many UN observances, often passes with little recognition, echoing a wider moral paralysis and global malaise as distressing images of war, famine, and suffering flood our screens daily. The constant exposure to death and destruction in places like Gaza and Ukraine risks desensitising us collectively, making tragedy an almost routine backdrop to everyday life rather than a call to action. This phenomenon reminds me of the posters showing pictures of starving children in Africa on the London Underground in the 1990s: graphic reminders of suffering that, over time, faded into the scenery, ignored by commuters absorbed in their routines. Similarly, humanitarian crises now occupy a silent space in our consciousness, prompting few interventions or moments of reflection, evidence of how normalised injustice and suffering have become in our global society. hashtag hashtag hashtag hashtag https://www.linkedin.com/posts/iainpatton_unworldhumanitarianday-justice-society-activity-7363575171678388225-u6Nl?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAHlk_oBTPPhmHxB3Mi5MhbnZwK-dYK19F0

18/08/2025

Ready to see what real Fast Track PR can do for your business?
We’re launching a flexible, 3-month PR subscription for ambitious small businesses, not-for-profits and charities - one full day of expert PR and strategic counsel each month with some tangible deliverables, no 12-month tie-ins. Perfect for founders looking to boost credibility, share their sustainability story, and test real earned media support before making a larger investment. From £750/month.

DM for further details for a no-obligation chat. Ideal for organisations wanting to test working with a PR partner and/or consultancy before longer-term retainer commitment, especially those looking to grow their environmental, sustainability or ethical profile.

07/08/2025

If you’re looking for instant solutions, PR isn’t it, but as I explore in my latest post, investing in strategic public relations pays dividends for your brand credibility, CEO visibility, and long-term growth. Discover why real PR is a marathon, not a sprint, and how it can help your business stand out for the right reasons. Read more and let’s connect to discuss how PR can support your ambitions.

Public Relations (PR) often gets mistaken for a magic lever. Many business leaders imagine that a press release or splashy news announcement can generate instant buzz, solve a reputational challenge, or thrust a CEO into the spotlight overnight.

27/05/2025

"In the realm of sustainability, earned media offers unmatched credibility. Ethical Team's expertise in crafting compelling narratives ensures your brand earns the spotlight it deserves. Let's discuss how we can enhance your visibility and impact."

08/05/2025

In today’s noisy, fast-paced world, authenticity and truth are the foundation of effective public relations. Brands can no longer rely on spin-audiences demand transparency, consistency, and genuine values. Authentic communication builds trust, loyalty, and long-term credibility, while inauthenticity quickly erodes reputation. By aligning messaging with core values, engaging openly, and prioritising clarity, brands can stand out and connect meaningfully with their audiences. In PR, illuminating the truth isn’t just ethical-it’s a strategic advantage. Discover why authenticity is the new currency for brands seeking lasting impact and stronger relationships.

By Iain Patton, Director, Ethical Team – Independent Impact Top 50 PR Practitioner in the UK Why Authenticity and Truth Matter More Than Ever in PR The public relations profession stands at a crossroads. The old era of spin, where facts were bent to fit a narrative, has given way to a new reality:...

07/05/2025

Excited to share that I’ve been recognised as one of the UK’s Top 50 independent practitioners in the first-ever UK Independent Impact 50 list! Being part of a community dedicated to making a difference for clients and the industry is a privilege. Grateful for the recognition and inspired by my fellow independents. Here’s to more impact and positive change!

08/04/2025

Unlocking Brand Dominance and Purpose Through Thought Leadership | We discuss the power of thought leadership in driving brand dominance. By creating insightful content and strategically positioning your brand, you can shape the narrative and lead the conversation. Partnering with a consultancy like the Ethical Team can amplify your message and ensure you're not just participating, but driving the discussion. The key is to leverage industry events and breaking news to showcase your expertise and cement your brand as a trusted authority.

08/04/2025

Be a Brand Hero for the Planet!

We're looking for purpose-driven brands with a tactical paid media budget to partner with two groundbreaking conservation initiatives. These global projects have a proven track record of success and need visionary partners to amplify their impact. Conservation is not just about protecting wildlife; it's about safeguarding human health, preserving biodiversity, and combating climate change.

Ethical Team PR has over 20 years of sponsorship experience. matching brands with charities. Previous partners include Mastercard, Asda, Walmart, British Gas, and EDF Energy. If your brand is ready to make a real difference, reach out to [email protected] to arrange a call and discuss the details. Let's work together to ensure a sustainable future for all!