28/04/2026
Your dashboard looks healthy. Your brand isn’t.
If you’re only funding what converts today, you’re quietly killing tomorrow’s growth.
Green metrics ≠ real momentum.
Short-term wins can mask long-term decline.
Check your split:
Are you building demand… or just harvesting what’s left?
Shift 20–30% into what compounds.
Or get ready to pay more for less every quarter.
Protect the slow burn. That’s the engine.
business fyp
