26/10/2021
Having an interesting debate with another business owner this morning.
I believe in building a 'customer attraction machine' (making customers 'come to you' via your website. I do this by focusing on SEO, UX & CRO). I use my websites as my marketing hub. This has worked well for 11 years and continues to grow.
The other business are strongly focused on using social media channels to drive engagement, creating content on a daily basis, spending time creating conversations and chasing leads.
I'm open minded & I understand the power of social media presence, however, I struggle to find the time to consistently post & engage whilst running my business.
What are your thoughts on marketing via Social vs SEO?