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Monday 9:30am - 6:30pm Tuesday 9:30am - 6:30pm Wednesday 9:30am - 6:30pm Thursday 9:30am - 6:30pm Friday 9:30am - 5pm

Curious PR, 39 Long Acre, London (2026)

05/06/2026

🌍🌊Happy World Environment Day. For several years, we've been predicting that the global conversation around 'pollution' will shift. Finally, multiple stakeholders are waking up to the extremely concerning reality of PFAS ('forever chemicals') in our homes and therefore our bodies - in addition to be outdoors and in Nature.

🧪 A new The GuardianGuardian investigation reported by Daniel Shailer reveals that these synthetic substances, which, by design do not break down over time, have been detected in drinking water across Scotland, stretching all the way to the remote community of Fair Isle.

🌊 While Scotland’s public drinking water remains below official UK safety thresholds, the data frequently surpasses much tighter safety standards proposed by the European Union.

💨 The source of these chemicals is the most surprising part. While PFAS are often found near factories and airports, scientists now find them in ocean seaspray and foam. Environmental chemist, Bo Sha, notes: “Once airborne in bubbles or spray, the chemicals can travel hundreds of kilometres in days.”

🛑 Seeing PFAS appear in such remote regions as Fair Isle highlights how deeply interconnected our chemical footprint is within the natural world. It also reveals how ill-equipped current monitoring systems are to record this hidden accumulation. Let alone to deal with it.

🤔 This World Environment Day, as the world begins to pay attention to persistent chemical pollution, we ask the question: How must our approach to water safety and chemical regulations change? Given the unexplained rise in cancers found in younger people, not to mention increasing immune and other conditions linked to PFAS, we look forward to positive steps being made - BEFORE we reach next year's Environment Day.

🔗: https://www.theguardian.com/environment/2026/jun/02/toxic-pfas-drinking-water-scotland-how-fair-isle-island-forever-chemical

04/06/2026

👁️🌿 What if our eyes could harvest light to heal themselves, just like a plant?

In a mind-boggling scientific first, researchers at the National University of Singapore have successfully transplanted plant-derived photosynthetic machinery into mammalian eye cells.

💧 Dry eye disease affects over 1.5 billion people globally. It is driven by a painful cycle of inflammation and cellular stress that damages the cornea. While traditional drops try to suppress this inflammation, they can be costly and cause uncomfortable side effects.

🪴 Enter the spinach leaf. A team led by Associate Professor David Leong isolated the microscopic structures responsible for photosynthesis, the light-dependent engines of the plant, and turned them into nanoscale eye drops called LEAF.

💡 Once absorbed, these tiny particles harvest ordinary ambient indoor light to manufacture NADPH, a vital molecule that neutralises cell damage and turns off the inflammatory response. Essentially, the eye drops allow animal tissue to photosynthesise its own cure.

🐭 The breakthrough was successfully put to the test in mice with induced dry eye disease. In just five days, the photosynthetic drops reversed corneal damage to near-healthy levels, actually outperforming a leading commercial dry eye medication. Extensive safety testing also showed zero adverse effects or changes to vision.

Surreal as it sounds, this breakthrough shows that plant machinery can actively generate biological energy inside living animal tissue. Because oxidative stress causes so many different diseases, scientists are already exploring whether this light-activated approach could help heal human skin or even the retina, marking a truly extraordinary milestone for biotechnology.

🔗 Curious to learn more about this biotech frontier? Tap here: https://lnkd.in/eNueg92i

29/05/2026

🎪 🎡 The Curious PR team is still buzzing after stepping away from our desks on Friday for an outing to Gifford's!�

We held tight to our seats to take in spectacular gymnasts, acrobats, dancers, musicians and a heart-stopping moving wheel act. The skill in the ring was absolutely mesmerising!

Every element of the show was magical and carefully crafted - from the fantastic band, colour-popping wardrobe to the beautiful, hand-painted sets. The perfect escape from the virtual, digital and screen-led world. What a way to serenade the hottest May bank holiday weekend on record - surrounded by imagination, storytelling and a good dollop of daftness! ✨

☀️ Let us know what you got up to during this beautiful, sunny bank holiday!

22/05/2026

📕 Incredibly proud to see our dear friend and policy partner Joanna Sullivan celebrate the launch of her latest book, 'Women Leading Sustainability: The Feminine Shift.'

💬 Through 50+ personal interviews with visionary pioneers and experts, the book reveals emerging trends and highlights innovative, uniquely-crafted strategies that are pushing the boundaries for Sustainability.

🌍 These powerful stories don’t just offer invaluable insights for a greener, fairer future beyond 2030 - they serve as blueprints to inspire the next generation of young women pursuing careers in environmental and social governance.

🔗: https://www.routledge.com/Women-Leading-Sustainability-The-Feminine-Shift/Sullivan/p/book/9781032976853

20/05/2026

🖼️ Can a trip to an art gallery actually keep you young?
A fascinating new study by UCL, published in 'Innovation In Aging' and reported by The Guardian has found the first biological evidence linking arts and cultural engagement to a slower pace of biological ageing.

Using blood samples to track "epigenetic clocks" (which estimate biological aging by measuring DNA methylation) in over 3,500 adults, researchers found that creative activities help reduce stress, lower inflammation, and improve cardiovascular risk.

The findings are dramatic:
🎨 Weekly artistic activities (like singing, dancing, photography, or crafting) slowed the pace of biological ageing by 4%, while monthly engagement slowed it by 3%.

🏃‍♀️ Those participating weekly were on average 1 year younger biologically than those that rarely did so. In comparison, weekly exercise was linked to being 6 months younger.

🏰 It’s not just about making art, either. The study found that visiting heritage sites, historic buildings, libraries and art exhibitions all provide a major boost - especially for adults aged 40+

As Mark Ball of the Southbank Centre notes, the arts have always been a "tonic for the nation," offering a vital sense of healing and optimism. We couldn't agree with him more! Why not check out some of our 'Things We Love' on instagram highlights?

🔗: https://www.theguardian.com/science/2026/may/12/arts-cultural-engagement-linked-slower-pace-biological-ageing-ucl-research?CMP=Share_iOSApp_Other

19/05/2026

🛒 Could your food packaging be seasoning your dinner with plastic? A report by - Environmental Action 'From Pack to Plate' - published in New Food Magazine, reveals food packaging may release an astonishing 1,000 tonnes of microplastics into our food every year. That's equivalent to the weight of more than 600 cars!

🧪 Individual consumers ingest an average of 130mg of plastic particles annually. For high-use consumers, that number can climb to over 1g, representing millions of particles entering our systems.

☀️ Sunlight and UV exposure can increase particle release significantly, while heat stress from microwaving weakens materials and speeds up particle detachment.

🧫 Most particles are smaller than 150 micrometres. Some studies suggest this makes them small enough to pe*****te cell barriers, and interact directly with our biological systems.

💡 There is a silver lining. Julien Boucher PhD, Co-CEO of Earth Action, highlights that this exposure is preventable. If industry and policymakers treat particle release as a core safety metric,we could have a clear roadmap to reduce risk through smarter, safer packaging design. We say, bring it on fast please!

🔗: https://www.newfoodmagazine.com/news/food-packaging-may-release-1000-tonnes-of-microplastics-into-food-annually-report-suggests/2135293.article

15/05/2026

🫁 Can the air a mother breathes during pregnancy affect how soon her baby starts to speak?

New research from King's College London reported by The Guardian suggests a sobering link between early pregnancy environments and child development.

Scientists tracked 498 infants born at St Thomas’ Hospital between 2015 and 2020. Among them, 125 were born prematurely, including 54 born at less than 32 weeks, classified as very and extremely preterm.

📊 The data reveals that infants exposed to higher levels of nitrogen dioxide and fine particulate matter during the first trimester scored an average of 5 to 7 points lower on language tests by the age of 18 months.

⚠️ For the 125 premature babies in the study, the impact was even more significant. High pollution exposure across the entire pregnancy was linked to an average 11-point reduction in motor skill scores compared to those exposed to lower levels.

🏘️ This is more than a health statistic; it is a matter of systemic inequality. Tyrone Scott, head of campaigns at War on Want, notes “this research should act as a wake-up call, because air pollution is not just an environmental issue, it’s a matter of justice and equality from the very start of life”.

🌱 At Curious PR, we believe every child deserves a healthy start, yet these findings show that clean air is increasingly becoming a matter of social justice and geography.

🔗 : https://www.theguardian.com/environment/2026/apr/29/babies-exposed-to-air-pollution-during-pregnancy-take-longer-to-learn-to-speak-research-finds

13/05/2026

🇳🇴 🧼 We are delighted to see our client, Beate Hjeltnes the CEO & Chair of Norwex, featured in Authority Magazine discussing her Norwegian heritage, how we can clean without the harsh chemicals (PFAS), and why kindness is her core leadership value.

🌱 Redefining Sustainability: Beate reflects on the radical idea started by her father, Bjørn Nicolaisen: cleaning without harsh chemicals. By using microfiber 200 times thinner than a human hair, the fabric physically grabs dirt using just water.
“I always remember by my desk that this microfiber is probably almost 30 years old, and it still works. To me, that is sustainability.”

🤝 The Power of Kindness: For Beate, kindness is the ultimate fuel for growth. She believes that small acts of kindness paid forward create a ripple effect that makes the whole world better.

🏡 Inspired by the Norwegian philosophy of living in harmony with nature, Beate remains focused on high-performance products that protect our bodies, homes, and environments.

🔗: https://medium.com/authority-magazine/beate-hjeltnes-on-leading-norwex-redefining-sustainability-and-why-kindness-is-her-core-value-c1e9aa68db78

12/05/2026

🦐👁️ Could a virus from the seafood counter be the hidden cause of an emerging eye disease?

A new study published in Nature Microbiology has linked a common shrimp virus to a serious new condition in humans. Known as Covert Mortality Nodavirus (CMNV), this pathogen has long been a "silent killer" in fish farms, but it has now been identified in the eye tissue of patients suffering from severe inflammation and dangerously high eye pressure.

The research reveals this isn't just a concern for shellfish. In a study of 70 patients, nearly 75% reported regular contact with raw seafood, suggesting the virus may enter the body through minor skin injuries or during food preparation. While the virus has been detected in 49 aquatic species worldwide - including crabs and molluscs - it is fortunately neutralised by heat, meaning thoroughly cooked seafood remains safe to eat.

This discovery challenges what we thought we knew about aquatic viruses jumping to humans. It serves as a vital reminder of the importance of safe handling practices, like wearing gloves when cleaning raw seafood, to protect those working at the heart of our food industry.

🔗 Curious to read more about the study? Tap the link in our bio.

08/05/2026

🌍 Happy 100th Birthday to Sir David Attenborough! 🐢

🙌 Sir David has one of the world's most recognised voices and faces, so we're celebrating this monumental day for him, and generations who have been inspired by his deep care and curiosity about the natural world.

🦍 Spanning over 70 years, his storytelling has done more than just document animals. From the 1950s and 'Zoo Quest' to today, he's been a gentle constant in our lives, normalising evolutionary thinking and beaming the sights and sounds of nature into our living rooms.

🌊 A Voice for the Blue: Sir David's work has been particularly transformative for our oceans. We saw this impact clearly last year as global conversations around marine protection reached fever pitch when 'Ocean' was released. By showing us the fragile beauty beneath the waves, and pushing to support ocean recovery, he helped turn the tide of public opinion, making us realise that the health of the deep is inextricably linked to our own survival.

📈 The Great Shift: While his early work focused on ‘curiosity’, later documentaries have increasingly shone a light on human impact, habitat destruction, and extinction risks. He didn't just teach us about natural history, he made it part of popular culture, helping us understand not only how life evolved, but importantly, why it matters to protect our blue and green planet right now.

We owe our environmental consciousness to his inimitable voice: one which reminds us it's never too late to care: even aged 100, the work continues.

🔗 : https://www.youtube.com/watch?v=MKtd4taYu6E

Curious PR

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Monday	9:30am - 6:30pm
Tuesday	9:30am - 6:30pm
Wednesday	9:30am - 6:30pm
Thursday	9:30am - 6:30pm
Friday	9:30am - 5pm