orchid.marketing

Home
United Kingdom
London
orchid.marketing

We believe in using social media for good.

18/06/2025

False alarm guys ‼️

17/06/2025

🚨 You’re not bad at marketing. You’re just really good at what you do.

(And that’s exactly what’s getting in your way)

Because when you care deeply about your work, your clients, and your standards – putting yourself out there starts to feel extra hard.

You overthink every post.
You tweak your message a bunch of times.
You never press publish.

Here’s how to stop getting in your own way 👇

✨ Step 1: Identify what’s holding you back
→ Don’t know what to say? Start with what makes you different.
→ Worried about sounding cringe? Think “helping” not “selling.”
→ Overthinking? Focus on one helpful point to make at a time.

✨ Step 2: Build a message that actually sticks
Instead of “I make websites for every type of business.”
Try: “I design conversion-focused websites for service-based founders ready to raise their prices.”
→ Specific > vague. Every time.

✨ Step 3: Show up consistently (but simply)
→ Batch a 10-min video answering FAQs
→ Split it into 3 short posts
→ Done. You’re visible all week.

This isn’t about “doing more.” It’s about doing the right things, more consistently – in a way that works for you.

Which of these steps do you struggle with the most right now? Let’s talk in the comments ⤵️

16/06/2025

Here’s what most people get wrong:

They focus on looking like a brand…
Instead of being the face of one.

New research from confirms what I’ve been saying for a while now - founder-led brands are the future.

They’re growing twice as fast as non-founder-led brands. Even in industries like consumer products where big brands like Unilever and P&G usually dominate.

Why? Because founder-led brands do 3 key things really well:

✨ They tell a story
Not just what they do - but why they care, what they stand for, and who they are as people. And that creates connection.

✨ They move quickly
They don’t have to fight against bureaucracy, red tape or their pale, male and stale board that just don’t get it. Which is exactly what keeps them relevant.

✨ They build trust
When people know the person behind the business, they’re not just buying a product. They’re buying into a person. A mission. A message. That’s what creates loyalty.

So if you’re hiding behind a logo or playing small because you think you have to look more “professional”…

Let this be your sign.

What’s holding you back from showing up as the face of your business right now?

💌 hi, I’m Beth. I’m an award-winning marketing & personal brand strategist.

My clients have sold out their first-ever course launch, landed national press in under a month, and gone from 3 sales a week to 5–6 a day.

If you’re ready to grow your business, you’re in the right place.

03/06/2025

POV: You’re back at uni. Except this time you’re not a student, you’re a speaker 👩‍🎓

Hosted a personal branding workshop at yesterday and couldn’t stop thinking about student me.

These are some reflections I had from my workshop ☺️

Thank you to the team for inviting me to be part of such a thoughtful and impactful series of events 😊 The support you provide for the students is unmatched!

And thank you to the students for your attention and participation ✨

01/06/2025

You’ve taught yourself everything.
How to build a website. How to use Canva. How to post consistently.

You’ve listened to every podcast, read every caption, downloaded every freebie.

But here’s the thing no one tells you:
Just doing more won’t get you further. Doing the right things will.

✨ That’s exactly what The Breakthrough Brand Festival at .me is about ✨

A full-day event for solopreneurs who are done guessing and ready to get intentional - with their brand, their marketing, and how they show up.

Here’s what the workshops will cover, hosted by these amazingly talented experts:

💡 A clear marketing strategy (no more guessing) - from Alexa Mezey
🤩 A personal brand that actually gets you seen - by me!
🤖 An email welcome sequence that doesn’t make you sound like a robot - by
🎯 A LinkedIn profile you’re proud of (and that gets you leads) - by
📸 An Instagram plan that makes sense for you AND your business - by

And you won’t be doing it alone. You’ll be in a room full of brilliant women who are also figuring it out, just like you.

So if you’re free this Saturday, 7th June - spend the day with us at .me Get your ticket now (link in bio!)

23/05/2025

Things I’ve been told about building a personal brand 😵‍💫 and why I completely disagree 👇

1. You have to be an expert
I’ve been asked before if you need to be an expert to build a personal brand. Actually, the best personal brands are built on someone sharing their journey, their lessons, their highs and lows. So don’t think you need to know it all to get started or have something to say.

2. You have to be known for one thing only
Your personal brand should help you achieve an end goal (e.g. to help grow your business). But you’re a human, not a robot (not yet anyway) - so sharing things you like, your values, hobbies etc all help to find common connections with people, which is great for building your network.

3. You have to be ‘on’ all the time
Consistency is important but it shouldn’t feel like you’re constantly churning out content or turning your focus away from the things that matter more.

4. You have to overshare your deepest darkest secrets to create connection
Being selective and strategic with what you share is key. Sharing with intention to build connection (that rhymed!!) is a much smarter move. A good test is to ask yourself if what you’re sharing is helping you with reaching your end goal.

Which one have you heard before? Let’s talk about it ⤵️

02/05/2025

I’m exposing my secret (and slightly unhinged) tactics to building a personal brand 🤭

Spoiler alert: it’s not posting motivational quotes and hoping for the best.

But it’s also not being ‘on’ all the time and sharing my deepest darkest moments with the world.

These may be ‘slightly unhinged’ but they’re things I genuinely do - things that have helped me open doors to opportunities and build a strong network.

What are some of yours that I need to start doing?

PS - thank you to for the inspo for this post!!

29/04/2025

Guess what?

The people who get what they want don’t wait until they ‘feel ready’

They make moves anyway.

That’s because…

You don’t get opportunities by sitting around quietly hoping someone just notices how good you are 😇

You get them by putting yourself out there.

I know you’re scared of being judged. It’s uncomfortable. You’re not used to it.

It’s okay to have these feelings. It’s not okay to let them stop you.

You’re not too late. You’re not behind.

You’re just one decision away from people seeing your TRUE potential.

Whatever that decision is: make it count.

And if that decision is to find out more about my new programme - it’d be a good one!

We’ll bring together:

✨ Your personal brand - So you can show up in a way that builds trust, shows your expertise, and makes people excited to work with you.

✨ Your business marketing - So you know how to attract the right clients and grow your business in a way that works for you.

Because when you’re clear on how to market yourself and your business, everything gets easier - from finding clients to having these big opportunities find you.

DM me ‘programme’ for more info on what that looks like x

Address

London

Website

http://www.orchidmarketing.co/

Alerts

Be the first to know and let us send you an email when orchid.marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to orchid.marketing:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in London?