08/05/2025
NCA x PG Tips
Monkey’s back... and he’s married! Watch Monkey spill the tea in his own reality show alongside Mrs M, played my nation’s fave Emily Atack. Live life one tea at a time.
Elle Barker, CMO, Lipton Teas: “From the very first conversation we had with NCA, we knew they truly got the heart of the brand and the ambition behind the brief. I’m incredibly proud of the work we’ve created together — it’s bold, funny and absolutely captures the chaos of family life and the role that tea plays for so many British families. ‘Live life one tea at a time’ puts Monkey and the brand back in the spotlight and kicks off a brand new chapter for PG Tips.”
Dan Seager & Steve Hall, Executive Creative Directors, New Commercial Arts: “It’s been an absolute joy to work with the team at PG Tips. We were eager to create a campaign that did justice to such an iconic, fabric-of-the-nation brand and brought to life the fact that, whatever life throws at you, nothing beats a good cup of PG. And no one knows that better than Monkey. The nation has clearly missed him and persuading him to come back into the limelight has been a career high.”
