Untapped Digital

Untapped Digital The social media agency for ambitious brands, part of StrategiQ group. Based in London, working globally. www.untappeddigital.co

Exciting news 📣 We’re joining the StrategiQ Marketing Ltd family! We’re chuffed to be integrating with StrategiQ’s 50-pe...
12/12/2022

Exciting news 📣 We’re joining the StrategiQ Marketing Ltd family!

We’re chuffed to be integrating with StrategiQ’s 50-person strong team, to be able to bring additional expertise and fresh thinking to all of our client campaigns.

Read the full story here: https://www.untappeddigital.co/blog/untapped-joins-the-strategiq-family

We're delighted to announce that we've acquired brilliant social media agency Untapped Digital - welcome to the team! 👋

Untapped's Founder Corrie Jones joins us as Head of Social Media, combining her team's world-class expertise to strengthen our digital marketing portfolio.

Get the full story here: https://bit.ly/3FKEPNz

 : Meet James, our ultra-cool Video & Audio Editor. 📹A man of many talents, James has an MA in Historical Archaeology fr...
19/09/2022

: Meet James, our ultra-cool Video & Audio Editor. 📹

A man of many talents, James has an MA in Historical Archaeology from the University of York and - in a past life - was lead singer in signed band The Shamble. Outside of work, you'll find James in the gym or playing and making board games.

If you're ever on a client call with James, ask him about the time he represented England at a computer game competition and had a feud with Tinchy Stryder! (Unrelated incidents, we hear... 👀)

Permission granted: you can name names. Which social media channel would you say goodbye to? 🕳
16/09/2022

Permission granted: you can name names. Which social media channel would you say goodbye to? 🕳

🎥 3 Types Of Video Content You Can Create For Free 🎥1️⃣ GIFs. Create your own using a website like Make A GIF, with exis...
14/09/2022

🎥 3 Types Of Video Content You Can Create For Free 🎥

1️⃣ GIFs. Create your own using a website like Make A GIF, with existing pictures or videos you have. GIFs show the fun side of your brand but also improve click-through and conversion rates. 🙌

2️⃣ Stop-Motion Animation. Stop-motion is a brilliant way to show off your brand's product in a fun and quirky way, to capture an event more imaginatively, or to launch a new product or service.

3️⃣ Cinemagraphs. Using the Cinemagraph Pro app, you film 4 seconds of video, then isolate one or two of the video's moving elements in the editing mode. This leaves you with what appears at first glance to be a photo, until you see that something within the asset is moving. 🤯

Check out our blog post to find out how to measure the success of video content on your social channels: https://www.untappeddigital.co/blog/video-content-create-for-free

Ad performance taken a nose dive recently? 📉In a ‘pay-to-play’ world, where we see increasingly throttled organic reach,...
08/09/2022

Ad performance taken a nose dive recently? 📉

In a ‘pay-to-play’ world, where we see increasingly throttled organic reach, social media adverts are an important part of any social media strategy.

But, there comes a time in every ad campaign when you might find performance results starting to dip.

Our latest blog covers 5 tactics to fix underperforming Facebook advertising results. Take a look if your ad campaign needs some extra juice: https://www.untappeddigital.co/blog/how-to-fix-underperforming-facebook-ads 🧃

Here's how to never run out of content ideas again 🪐Consider what your customers want to see:✔️ Answer your customer's F...
07/09/2022

Here's how to never run out of content ideas again 🪐

Consider what your customers want to see:
✔️ Answer your customer's FAQs
✔️ Use sites like AnswerThePublic and Google Search Trends to see what your audience is searching for online
✔️ Look back over your most popular posts to date and repurpose them in new content formats

Write about what your brand is an expert in:
✔️ Think of problems your audience could be having, which you as a brand are expertly positioned to solve
✔️ Tell your followers more about your product or services
✔️ Share customer stories, case studies and testimonials that showcase the transformation your brand offers

Comment on what's happening in your industry:
✔️ Find trending audio and challenges in your niche
✔️ Share your opinions and insight on today's news
✔️ Curate and share content written by people who your audience admire

Feeling overwhelmed with content creation? Send us a message to see how we can help: [email protected] 💬

06/09/2022

Want to nail your brand's social media strategy? These are the 3 factors you need to consider (📣 sound on!)

Happy birthday to Sir Richard Branson - billionaire entrepreneur, space explorer, and the man who once made our day by s...
18/07/2022

Happy birthday to Sir Richard Branson - billionaire entrepreneur, space explorer, and the man who once made our day by saying he couldn’t agree more with our founder’s thoughts on startup marketing.

Cheers to that! 🥂😍

⁣ : Meet Jasmine, our superstar Content Coordinator. 🌟👋⠀⠀A Marketing graduate from the University of York, Jasmine is on...
01/07/2022

⁣ : Meet Jasmine, our superstar Content Coordinator. 🌟👋⠀

A Marketing graduate from the University of York, Jasmine is on the frontlines of organic social media every day for our clients - staying on top of TikTok trends, boosting accounts through community management, and scheduling hundreds of posts. 💥⠀

Outside of the office, you'll find Jasmine watching Formula One, playing any kind of video games, or listening to her large collection of BTS albums! 👾

Summer is here and we've got your trending days for July covered 😎 This is what's coming up ⬇️⠀⠀1st -   🇨🇦4th -   🇺🇸6th ...
29/06/2022

Summer is here and we've got your trending days for July covered 😎 This is what's coming up ⬇️⠀

1st - 🇨🇦
4th - 🇺🇸
6th - UEFA Women's EURO 2022 ⚽
7th - 🍫
9th - Eid al-Adha begins 🕌
10th - 🐱
14th - 🇫🇷
17th - 🤪
18th - Nelson Mandela International Day & 🍦
21st - 💬
24th - Samaritans Awareness Day 💚
30th - 👭
31st - 🥑
All month - Independent Retailer Month 🛍

Happy content creating! 🪐

15/06/2022

New emojis, who this? 🪐

123 new emojis have arrived on Apple as part of iOS 15.4 beta - featuring a melting face, disco ball, troll, bubbles and handshakes with multiple skin tones.

Named one of the fastest growing languages in the world, over 10 billion emojis are sent every day - 70% of people even believe they can express themselves better through emojis than words. 💬

Which is your all-time favourite emoji? 👇

When it comes to the perfect video length on social media, how long is a piece of string? 🧶 There’s no magic formula or ...
21/05/2022

When it comes to the perfect video length on social media, how long is a piece of string? 🧶

There’s no magic formula or hack. Yes, we get told all the time that the average attention span is shorter than a 🐠, but if your audience resonates with your content, they’ll stick around for the long haul. Case in point: BuzzFeed once hosted a 45-minute live video watched by 807,000 people, titled “Watch us explode this watermelon one rubber band at a time!” 🍉

Whether you’re creating long or short-form video on social, here are 3 things to consider to increase your views:
🎣 Use an instant hook, that grabs your audience in the first second and creates suspense or intrigue
🥡 Have a clear takeaway and know what you want your audience to gain - should the video make them laugh, or teach them something, or inspire them?
🔂 Use a looping effect so the end of your video flows seamlessly back into the start, keeping people watching for longer

Bonus tip: Use trending audios but adapt them to your brand with an original twist to stand out 🎶

🎥 Hit save to remember these tips next time you’re filming 🎥

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Wednesday 9am - 6pm
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The social media agency for ambitious brands.

Based in London and working with businesses around the globe, we have one goal: to ensure our clients cut through the noise in the overwhelmingly busy world of social and come out on top.

We don’t believe in blending in. And we definitely don’t believe in guesswork. Driven by insight and innovation, our services go above and beyond to connect our clients with their target audience and deliver game-changing results.

Start here: www.untappeddigital.co