Untapped Digital

12/12/2022

Exciting news 📣 We’re joining the StrategiQ Marketing Ltd family!

We’re chuffed to be integrating with StrategiQ’s 50-person strong team, to be able to bring additional expertise and fresh thinking to all of our client campaigns.

Read the full story here: https://www.untappeddigital.co/blog/untapped-joins-the-strategiq-family

We're delighted to announce that we've acquired brilliant social media agency Untapped Digital - welcome to the team! 👋

Untapped's Founder Corrie Jones joins us as Head of Social Media, combining her team's world-class expertise to strengthen our digital marketing portfolio.

Get the full story here: https://bit.ly/3FKEPNz

19/09/2022

: Meet James, our ultra-cool Video & Audio Editor. 📹

A man of many talents, James has an MA in Historical Archaeology from the University of York and - in a past life - was lead singer in signed band The Shamble. Outside of work, you'll find James in the gym or playing and making board games.

If you're ever on a client call with James, ask him about the time he represented England at a computer game competition and had a feud with Tinchy Stryder! (Unrelated incidents, we hear... 👀)

16/09/2022

Permission granted: you can name names. Which social media channel would you say goodbye to? 🕳

14/09/2022

🎥 3 Types Of Video Content You Can Create For Free 🎥

1️⃣ GIFs. Create your own using a website like Make A GIF, with existing pictures or videos you have. GIFs show the fun side of your brand but also improve click-through and conversion rates. 🙌

2️⃣ Stop-Motion Animation. Stop-motion is a brilliant way to show off your brand's product in a fun and quirky way, to capture an event more imaginatively, or to launch a new product or service.

3️⃣ Cinemagraphs. Using the Cinemagraph Pro app, you film 4 seconds of video, then isolate one or two of the video's moving elements in the editing mode. This leaves you with what appears at first glance to be a photo, until you see that something within the asset is moving. 🤯

Check out our blog post to find out how to measure the success of video content on your social channels: https://www.untappeddigital.co/blog/video-content-create-for-free

08/09/2022

Ad performance taken a nose dive recently? 📉

In a ‘pay-to-play’ world, where we see increasingly throttled organic reach, social media adverts are an important part of any social media strategy.

But, there comes a time in every ad campaign when you might find performance results starting to dip.

Our latest blog covers 5 tactics to fix underperforming Facebook advertising results. Take a look if your ad campaign needs some extra juice: https://www.untappeddigital.co/blog/how-to-fix-underperforming-facebook-ads 🧃

07/09/2022

Here's how to never run out of content ideas again 🪐

Consider what your customers want to see:
✔️ Answer your customer's FAQs
✔️ Use sites like AnswerThePublic and Google Search Trends to see what your audience is searching for online
✔️ Look back over your most popular posts to date and repurpose them in new content formats

Write about what your brand is an expert in:
✔️ Think of problems your audience could be having, which you as a brand are expertly positioned to solve
✔️ Tell your followers more about your product or services
✔️ Share customer stories, case studies and testimonials that showcase the transformation your brand offers

Comment on what's happening in your industry:
✔️ Find trending audio and challenges in your niche
✔️ Share your opinions and insight on today's news
✔️ Curate and share content written by people who your audience admire

Feeling overwhelmed with content creation? Send us a message to see how we can help: [email protected] 💬

06/09/2022

Want to nail your brand's social media strategy? These are the 3 factors you need to consider (📣 sound on!)

18/07/2022

Happy birthday to Sir Richard Branson - billionaire entrepreneur, space explorer, and the man who once made our day by saying he couldn’t agree more with our founder’s thoughts on startup marketing.

Cheers to that! 🥂😍

01/07/2022

⁣ : Meet Jasmine, our superstar Content Coordinator. 🌟👋⠀
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A Marketing graduate from the University of York, Jasmine is on the frontlines of organic social media every day for our clients - staying on top of TikTok trends, boosting accounts through community management, and scheduling hundreds of posts. 💥⠀
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Outside of the office, you'll find Jasmine watching Formula One, playing any kind of video games, or listening to her large collection of BTS albums! 👾

29/06/2022

Summer is here and we've got your trending days for July covered 😎 This is what's coming up ⬇️⠀
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1st - 🇨🇦
4th - 🇺🇸
6th - UEFA Women's EURO 2022 ⚽
7th - 🍫
9th - Eid al-Adha begins 🕌
10th - 🐱
14th - 🇫🇷
17th - 🤪
18th - Nelson Mandela International Day & 🍦
21st - 💬
24th - Samaritans Awareness Day 💚
30th - 👭
31st - 🥑
All month - Independent Retailer Month 🛍
⠀
Happy content creating! 🪐

15/06/2022

New emojis, who this? 🪐

123 new emojis have arrived on Apple as part of iOS 15.4 beta - featuring a melting face, disco ball, troll, bubbles and handshakes with multiple skin tones.

Named one of the fastest growing languages in the world, over 10 billion emojis are sent every day - 70% of people even believe they can express themselves better through emojis than words. 💬

Which is your all-time favourite emoji? 👇

21/05/2022

When it comes to the perfect video length on social media, how long is a piece of string? 🧶

There’s no magic formula or hack. Yes, we get told all the time that the average attention span is shorter than a 🐠, but if your audience resonates with your content, they’ll stick around for the long haul. Case in point: BuzzFeed once hosted a 45-minute live video watched by 807,000 people, titled “Watch us explode this watermelon one rubber band at a time!” 🍉

Whether you’re creating long or short-form video on social, here are 3 things to consider to increase your views:
🎣 Use an instant hook, that grabs your audience in the first second and creates suspense or intrigue
🥡 Have a clear takeaway and know what you want your audience to gain - should the video make them laugh, or teach them something, or inspire them?
🔂 Use a looping effect so the end of your video flows seamlessly back into the start, keeping people watching for longer

Bonus tip: Use trending audios but adapt them to your brand with an original twist to stand out 🎶

🎥 Hit save to remember these tips next time you’re filming 🎥