All Advertising Agency

25/05/2026

Check out our latest blog post: Boosting Brand Success with Omnichannel Media Strategies

Boosting Brand Success with Omnichannel Media Strategies In an ever-evolving landscape, the art of modern brand building requires mastering the omnichannel media strategy. For UK

18/05/2026

Check out our latest blog post: The Rise of AI-Driven Campaigns: Transforming UK Marketing

The Rise of AI-Driven Campaigns: Transforming UK Marketing In an ever-evolving digital landscape, Artificial Intelligence (AI) is a game-changer in marketing, creating unprecedented opportunities for

11/05/2026

We’re proud to share that All Advertising continues to meet the Google Partner requirements.

That means we keep our Google Partner badge and the benefits that come with it, but more importantly, it reflects our team’s ongoing commitment to staying sharp, delivering strong results, and keeping up with the latest in Google Ads expertise.

For our clients, that’s a reassuring signal that you’re working with a team that values performance, credibility, and continuous improvement.

A big thank you to our team and clients for being part of the journey. We’re not just maintaining standards, we’re building on them.

Onward and upward.

11/05/2026

Check out our latest blog post: Leveraging AI in UK Marketing: Beyond Automation

Leveraging AI in UK Marketing: Beyond Automation Digital innovation, particularly in the realm of Artificial Intelligence (AI), is reshaping the marketing landscape in ways previously

04/05/2026

Check out our latest blog post: AI & Digital Innovation: Navigating 2026 Marketing Trends

AI & Digital Innovation: Navigating 2026 Marketing Trends The landscape of digital marketing has been shifting rapidly, with AI-driven solutions at the forefront. As UK

27/04/2026

Check out our latest blog post: Harnessing AI for Breakthrough UK Marketing Strategies

Harnessing AI for Breakthrough UK Marketing Strategies In an era where digital landscapes are ever-evolving, UK marketing managers stand on the brink of a revolutionary

09/04/2026

AI Max for Search campaigns available to everyone

Google just made AI Max for Search campaigns available to every advertiser. If you're running Google Ads, this affects you.

Here's what it actually does and whether you should use it.

AI Max lets Google's AI automatically generate and customise your ad copy based on the search query. Instead of you writing 15 headline variations and 4 descriptions, the AI creates combinations dynamically.

Sounds great in theory. In practice, here's what to watch:

The good:

It can match ad copy to long-tail queries you'd never manually write for. If someone searches "emergency plumber in Romford open on Sundays", AI Max can generate copy that specifically addresses Sunday availability, even if you didn't write a headline for that.

It reduces the manual work of managing hundreds of ad variations. For accounts with many campaigns, that's genuinely useful.

Early data shows improved click-through rates for broad match campaigns. Google claims up to 14% improvement in conversions when used with broad match keywords.

The risky:

You lose granular control over messaging. AI might emphasise features or benefits you don't want highlighted. Or worse, make claims you can't back up.

Brand voice consistency suffers. If your brand is premium and measured, AI might generate copy that sounds like a clearance sale.

The "black box" problem. When performance drops, diagnosing whether it's the AI copy, the targeting, or the landing page becomes harder.

My recommendation:

Use it selectively. Turn it on for your broad match discovery campaigns where you want reach. Keep it off for branded campaigns where every word matters. Monitor the search terms report weekly. If the AI is matching to irrelevant queries, pause and adjust.

And whatever you do, don't just switch it on and walk away. AI Max is a tool, not a strategy.

09/04/2026

Google AI Mode ads go live and ChatGPT ads hit $100M

Two things happened this week that change digital advertising permanently.

First, Google launched shopping ads INSIDE AI Mode conversations. When someone asks Google's AI "what's the best running shoe for flat feet?", sponsored product placements now appear alongside the AI's answer. Not as a separate ad block. Inside the conversation.

This is fundamentally different from traditional Google Shopping. The AI has already qualified the user's intent through conversation. By the time the ad appears, the user has explained what they want, their budget, and their preferences. The advertiser is reaching someone who's basically told Google exactly what they're looking for.

Second, ChatGPT's advertising business hit $100 million in annualised revenue within six weeks of launch. 600 advertisers are already running ads. They've expanded from the US to Canada, Australia, and New Zealand with more markets coming.

The format: sponsored messages at the bottom of ChatGPT answers for free users. OpenAI calls it "Answer Independence", meaning ads don't influence what ChatGPT tells you.

Here's what both of these mean for UK businesses:

Your product data needs to be immaculate. AI doesn't just read your ad copy. It reads your product descriptions, specs, reviews, and structured data. Thin product feeds are invisible in AI results.

Conversational commerce is now real. Google's Universal Commerce Protocol lets people buy directly inside AI conversations. Etsy and Wayfair are already live. Shopify, Target, and Walmart are coming.

The creative playbook changes. AI ads aren't headlines and descriptions. They need to match the tone of a conversation. The brands that sound natural win. The ones that shout "BUY NOW 50% OFF" look completely out of place.

Whether you're ready or not, AI is where your customers are starting their buying journey. The question is whether your business shows up in that conversation.

09/04/2026

Direct mail is making a comeback

Everyone's inbox has 200 unread emails.

Nobody's letterbox has 200 unread letters.

That's why direct mail response rates are sitting at 4.4% compared to 0.12% for email. That's 37x higher.

Before you dismiss direct mail as "old fashioned", look at what's actually happening in 2026:

Print technology has caught up. Variable data printing means every piece can be personalised. Your name, your location, a product recommendation based on your purchase history. It's not "Dear Occupier" anymore.

Costs have come down. A targeted postcard campaign to 1,000 households in a specific postcode costs around £400-600 all in. That's 40-60p per household for something they physically hold.

It works brilliantly WITH digital. QR codes on print that link to personalised landing pages. Unique discount codes that track offline-to-online conversion. Retargeting pixels on the landing page that follow up digitally.

The smartest campaigns we run pair direct mail with geo-targeted digital. The mailer creates awareness. The digital ads reinforce the message when they go online. Together they convert better than either channel alone.

Three industries where we've seen direct mail outperform digital:

Estate agents. A well-designed "just sold" card to neighbouring streets still generates more vendor leads than a Facebook ad.

Restaurants. A menu card with a 10% off QR code to local households. People keep them on the fridge.

Tradesmen. A professional A5 flyer through letterboxes in the catchment area. The conversion to enquiry is consistently 2-3x digital for local services.

Don't ignore what works because it isn't trendy.

08/04/2026

Two things happened this week that change digital advertising permanently.

First, Google launched shopping ads INSIDE AI Mode conversations. When someone asks Google’s AI "what’s the best running shoe for flat feet?", sponsored product placements now appear alongside the AI’s answer. Not as a separate ad block. Inside the conversation.

This is fundamentally different from traditional Google Shopping. The AI has already qualified the user’s intent through conversation. By the time the ad appears, the user has explained what they want, their budget, and their preferences. The advertiser is reaching someone who’s basically told Google exactly what they’re looking for.

Second, ChatGPT’s advertising business hit $100 million in annualised revenue within six weeks of launch. 600 advertisers are already running ads. They’ve expanded from the US to Canada, Australia, and New Zealand with more markets coming.

The format: sponsored messages at the bottom of ChatGPT answers for free users. OpenAI calls it "Answer Independence", meaning ads don’t influence what ChatGPT tells you.

Here’s what both of these mean for UK businesses:

Your product data needs to be immaculate. AI doesn’t just read your ad copy. It reads your product descriptions, specs, reviews, and structured data. Thin product feeds are invisible in AI results.

Conversational commerce is now real. Google’s Universal Commerce Protocol lets people buy directly inside AI conversations. Etsy and Wayfair are already live. Shopify, Target, and Walmart are coming.

The creative playbook changes. AI ads aren’t headlines and descriptions. They need to match the tone of a conversation. The brands that sound natural win. The ones that shout "BUY NOW 50% OFF" look completely out of place.

Whether you’re ready or not, AI is where your customers are starting their buying journey. The question is whether your business shows up in that conversation.