FMXA

04/10/2022

FMXA [BASE] is our solution to facilitating cost-effective and agile growth for startups and scale-ups in the tech space.

Why "[BASE]"?
Because we build a powerful and trustworthy base for your business to grow from. See how we do it.

See how [BASE] works here:

More than ever, startups and scale-ups need to stay agile, finding product-market fit and building credibility fast. As the era of ‘hypergrowth at any cost’ comes to an end, brands need to safely maximize annual recurring revenue, all while lowering burn rates and OpEx. [BASE] is an extension of...

28/09/2022

Whether it's through nostalgia, controversy, or just a catchy jingle, effective ads can really stay with us. And as we shift away from television towards , some of the most successful and emotive ads of recent years have been via streaming services.

But does B2B technology have a place in streaming ads?

Big tech players have launched large-scale TV ads, but often smaller tech vendors have steered clear of TV spots because of the cost. That's where streaming comes in.

26/09/2022

Today is !

Language is obviously an important part of getting your customers to understand you and your brand, but simply translating your content is not enough. When you're expanding your business into new regions, you need to also take into account cultures, values, public perceptions, and religions.

See how we do it: https://fmxa.com/content-localization-tech/

Being a global company means fueling conversations with customers worldwide. Research from CSA shows that 65% of customers prefer content in their native

22/09/2022

How can a brand stay consistent and unified after an acquisition? This was the challenge for SecureAuth after acquiring Acceptto Corp, an emerging name in passwordless authentication.

By following a more emotive brand direction and focusing on the human aspect of identification, we helped SecureAuth launch their brand new product, .

Learn more 👉 https://fmxa.com/work/secureauth-arculix/

To refresh SecureAuth’s brand, we wanted to pursue a more emotive and human brand direction, by focusing on users’ unique ‘digital DNA’.

15/09/2022

When you craft a for your tech offering, you need to consider the unique journey you're taking your customers on. The best way to do this, and avoid your budget and timeline spinning out of your control, is to work to your very own campaign blueprint. See how we do it in this blog post.

https://fmxa.com/campaign-blueprint-tech-marketing/

12/09/2022

We're heading to BIG DATA LDN on the 21st & 22nd September. Let us know if you're attending too, we'd love to see you there!

09/09/2022

We are deeply saddened to hear of the passing of Queen Elizabeth II at the age of 96.

11/08/2022

Building a team takes time and money — two things that rapidly-growing companies do not have. Our brand new service, FMXA [BASE], gives you the cost and collaboration benefits of a dedicated in-house team, without the operational and managerial complexity. Your [BASE] team works for you, but is employed by us.

Find out how else your business can benefit from outsourcing your marketing team in our brand-new blog post:

By outsourcing your marketing efforts, you have access to a dedicated in-house team, without the operational and managerial complexity.

15/07/2022

According to Sequoia Capital, the "move fast and break things" mentality is no longer being rewarded by investors. If want to succeed, they need to shift their focus to the long term profitability.

Find out how to fuel profitable growth for your startup here:

More than ever, both startups and scale-ups need to stay agile, find product-market fit, and build credibility fast. The era of hypergrowth is coming to an

13/07/2022

The FMXA team are heading to Las Vegas in August for !

Any familiar faces going?

06/07/2022

The era of hypergrowth is coming to an end. More than ever, both startups and scale-ups need to stay agile, finding product-market fit and building credibility fast.

We’ve expanded FMXA’s capabilities to support Seed to Series X tech companies and their investors in driving growth, saving money and reducing risk.

Meet [BASE]: https://fmxa.com/service/fmxa-base/

04/07/2022

Happy Independence Day to our colleagues, clients, and friends across the pond!