Agenda Comms

Agenda Comms Here to help you think big, be brave and stay real when communicating for social impact. We’ve been embracing change over recent months. Welcome to Agenda.

You may know us as Slack Communications; you may have worked with us over the last 10 years, heard us speak at events, or followed us on social. Our leadership team has grown. We’ve got new services, new skills, new knowledge – all of which we’re looking forward to sharing with you under our new name, Agenda. Our name and look are different, but you can expect the same energy, culture of cooperation, and commitment to your success that we’ve always offered. When you work with us, you get:

* Your very own team of comms professionals who have exactly the skills you require, built around your goals and budget.

* A programme of work tailored to your specific needs. We always work with you, rather than doing stuff to you, drawing on the latest insight, learnings from others, and our collective experiences to create significant and sustainable impact.

* A partner in comms whose values match your own, acting as a compass for all we say and do. You can read more about what we stand for. For more details on the range of services offered, please visit our website:
https://your-agenda.com

What can supercharge your fundraising, member recruitment and acquisition, reduce cancellations, and improve campaign ta...
18/09/2026

What can supercharge your fundraising, member recruitment and acquisition, reduce cancellations, and improve campaign take-up? The answer: Data from your CRM.

CRMs are more than a fancy address book or cash collector. They’re a nerve centre, providing information on the behaviours of an organisation’s members, donors, volunteers or advocates, and the secret to better communication, engagement and action.

A CRM built to capture the right information on your key audiences can generate insights to boost your marketing, onboarding, renewal and engagement activities.

We’ve seen this through our CRM projects with ASLEF, NIPSA and BALPA. We’ve guided unions to think beyond using their databases for storing member records and collecting subs, into supporting core business requirements like elections, events, indicative ballots, surveys, enquiries and case work. These give excellent data on members’ needs, interests, and preferences for and levels of engagement, and therefore increase the union's ability to support and organise members further.

Want to know more? Read a hot-take from Agenda co-founder Vic Barlow on how data-driven CRM systems can deliver engagement: https://f.mtr.cool/mq25yn4mea

17/09/2026

A crisis doesn’t arrive when you’ve got time to deal with it. It lands on your desk mid-campaign, mid-meeting, mid-chaos – and your response can define how your organisation is seen for years to come.

This practical Crisis Communications Workshop is built for busy comms professionals in charities, unions and companies with a social purpose. You’ll walk away with:

✅ A clear understanding of what to do before a crisis hits
✅️ Practical tips you can tailor to your organisation
✅️ The essential dos and don’ts that protect trust, people and reputation
✅ Confidence to lead with calm, values-led communication when the pressure is on

It’s time to plan for the worse, rather than just hope for the best.

⏳Only 8 places available – book now and be ready https://f.mtr.cool/2c363xh6d2

What did it take to move ASLEF, the UK's largest train drivers' union, from an old membership database to a new CRM and ...
16/09/2026

What did it take to move ASLEF, the UK's largest train drivers' union, from an old membership database to a new CRM and website?

Clear project management underpinned by collaboration and flexibility were the secret to our success across our key stages:

1. DISCOVERY: Exploring the union’s strategy, structures and ways of working to create the requirements for new, easily managed CRM and website
2. DEVELOPMENT: Guiding the tender process for the new database and website suppliers and providing expert recommendations on which would best meet the union’s needs
3. DELIVERY: Supporting the build and implementation of new platforms including staff and rep training

OUTCOME: Better, data-led decisions. A robust and compliant cloud-based CRM to manage member records, payments and check-off, as well as insightful dashboards, targeted reporting tools, and rep and member-only spaces on the website.

Read more: https://f.mtr.cool/s00o8ygqpd

We encourage clients to plan for the worst rather than hope for the best when it comes to a crisis. Join Becky at our cr...
14/09/2026

We encourage clients to plan for the worst rather than hope for the best when it comes to a crisis. Join Becky at our crisis comms workshop online on Wednesday 23 September to get your plan in place. Find out more and register your interest here: https://f.mtr.cool/l2fxq0es14

This practical Crisis Communications Workshop is built for busy comms professionals in charities, unions and companies with a social purpose. You’ll walk away with:

✅ A clear understanding of what to do before a crisis hits
✅️ Practical tips you can tailor to your organisation
✅️ The essential dos and don’ts that protect trust, people and reputation
✅ Confidence to lead with calm, values-led communication when the pressure is on

Need a new CRM, but don’t know where to start? Agenda co-director Vic Barlow shares her four indispensable steps to gett...
14/09/2026

Need a new CRM, but don’t know where to start? Agenda co-director Vic Barlow shares her four indispensable steps to getting it right first time:

1. START STRATEGICALLY: What are your organisation's aims for recruitment, retention, fundraising, or expanding your influence? What functionality, digital activity and data would help you achieve these things? Set your compass by these principles and you’ll be on the right track.
2. GOOD HOUSEKEEPING: Interrogate all activities and processes already happening digitally (and on paper or in people's heads!). This includes mapping touch points with members, donors, volunteers, service users and stakeholders. This essential stage reveals what needs to be included, scrapped or improved on in the new system.
3. PEOPLE MATTER: Work across teams to identify everyone who would benefit from improved functionality, data collection and reporting. Interrogate how a new CRM could reduce workloads, support decision-making or improve engagement with these people.
4. BRIGHT FUTURE: Capture aspirations for better ways of working. Just because you’ve always done things one way, doesn’t mean it’s the best way moving forwards. Involve all relevant staff and stakeholders from the start to improve buy-in further down the track.

Want to talk to Agenda about how we help you on your CRM journey? Drop us a line.

Read more: https://f.mtr.cool/anr4necyqt

At Agenda, we view every project as unique. Whilst we have a tried-and-tested methodology that guides clients to success...
11/09/2026

At Agenda, we view every project as unique. Whilst we have a tried-and-tested methodology that guides clients to success, we also like to lead with curiosity.

Take our CRM services for example. We could roll out a preconceived, ‘here’s one I prepared earlier’ solution, but we know that rarely works, especially when it comes to new databases.

Having managed a variety of CRM projects with a range of unions, we believe a co-created approach to transformation works best, not a ‘one size fits all’ checklist.

Every project starts with a deep-dive discovery to understand how an organisation works and the real challenges and opportunities within.

For example, when was the last time subs categories were reviewed to simplify the offer? How could CRM functionality help boost recruitment and retention in new or precarious sectors, or support greater activism among less engaged membership groups?

These are just some of the questions we ask before we make our expert recommendations on which CRM solution would work best.

Even though we might suggest a review of how ‘things have always been done’, we always create a collaborative roadmap with clients to meet their timeframes, budgets and aspirations.

We never assume anything; we’re agile, we’re honest, and we always get the job done.

It's back to school and we're gearing up for a busy season with TUC and Labour party conferences, but first let's look b...
04/09/2026

It's back to school and we're gearing up for a busy season with TUC and Labour party conferences, but first let's look back at the great projects we've worked on over August. We secured national press coverage for a deeply concerning survey on racism from The Society and College of Radiographers, saw the Hallmark Foundation brand refresh in real life, and we’ve held workshops with British Airline Pilots’ Association - BALPA company council reps. Read more: https://bit.ly/4i2c4Q2

07/07/2026

Do these comments sound familiar?

“We want to be on the front page of the Guardian!”

“Why don’t journalists write nice stories about us?”

If so, you need to attend our online ‘PR Skills for Civil Society’ workshop on Wednesday 8 July.

You'll find out:

✅ What journalists are looking for

✅ How to craft compelling stories that align with their needs

✅ The secrets to successful pitching

Places are going fast - book now: https://your-agenda.com/latest/events/pr-skills-26

06/07/2026

Need help cutting through the noise?

Getting your message across is becoming increasingly tougher in today’s turbulent and cluttered media landscape.

This is why you need to attend our online ‘PR skills for civil society’ workshop on Wednesday 8 July.

You’ll learn how to:

✅ Find strong and engaging stories within your organisation

✅ Make your story stand out in a journalist’s busy inbox

✅ Build meaningful relationships with the media

Places are going fast so book now: https://your-agenda.com/latest/events/pr-skills-26

05/07/2026

Want to secure valuable media coverage?

Then you need to attend 'PR skills for civil society' - our new online workshop, taking place on Wednesday 8 July, from 10am-12pm BST.

Your host will be Becky Slack - and she'll be drawing on 30 years' experience at the sharp end of media and comms, where she's helped organisations get their voices heard.

Becky knows what journalists want - and how to deliver it. She’s even written a
book on the topic.

Come along and share her insights - head to the comments to book your place.

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