School of Marketing

School of Marketing Elevating Skills & Empowering Business Through Next Generation Training & Development

04/08/2025

Pitching in advertising should be exciting, but endless high-pressure cycles break us down ego is often the root cause. Discover how recognising this trap can bring unexpected happiness, even in the relentless pitch world. The secret? Ditch the fictional status and get honest about creative life’s true costs.

Tune into the full episode here:
YouTube 👉🔗 https://youtu.be/FNZfKY9BvmY
Spotify👉🔗 https://open.spotify.com/show/3zajAP9qA031znCniJnHuV
iTunes 👉🔗 https://podcasts.apple.com/us/podcast/the-places-well-go-marketing-show/id1536877345

01/08/2025

Female leadership can transform the way ideas are received at work. Ever shared a great point, only for someone else to get credit five minutes later? Discover practical ways to own your voice, invite real time feedback, and lead the conversation confidently.

Tune into the full episode here:
YouTube 👉🔗 https://youtu.be/FNZfKY9BvmY
Spotify👉🔗 https://open.spotify.com/show/3zajAP9qA031znCniJnHuV
iTunes 👉🔗 https://podcasts.apple.com/us/podcast/the-places-well-go-marketing-show/id1536877345

31/07/2025

Finding your voice shouldn’t feel like a lifelong quest—Amy Kean reveals that you never truly lose it, you just need to reconnect. Stop doubting yourself and start believing your voice matters, even after tough times. Learn how to face self-doubt and rediscover your power.

Tune into the full episode here:
YouTube 👉🔗 https://youtu.be/FNZfKY9BvmY
Spotify👉🔗 https://open.spotify.com/show/3zajAP9qA031znCniJnHuV
iTunes 👉🔗 https://podcasts.apple.com/us/podcast/the-places-well-go-marketing-show/id1536877345

22/07/2025

We’re living through a golden age for cancer research. But some truths still sting.

Michelle Mitchell, Chief Executive at Cancer Research UK, doesn’t gloss over the big picture.

Today, 1 in 2 of us will get cancer in our lifetime. Yet the cancer mortality rate is declining. Why? Early diagnosis saves lives. Prevention cuts risk dramatically – nearly 40% of cases are avoidable. But not all communities benefit equally. Deprivation still tells. Social inequalities mean later diagnosis, poorer outcomes, and lives cut short.

Michelle’s career is proof that purpose, science, and a relentless drive to ‘just get stuff done’ really shifts the dial. Data, AI, and new therapies are reshaping the fight. But the human factor – hope, collective action – remains the foundation.

Tune into the full episode here:
YouTube 👉🔗 https://youtu.be/UcumvXM1_jY
Spotify👉🔗 https://open.spotify.com/show/3zajAP9qA031znCniJnHuV
iTunes 👉🔗 https://podcasts.apple.com/us/podcast/the-places-well-go-marketing-show/id1536877345

10/07/2025

Ever felt awkward for not drinking? You’re not alone.

Kerttu Inkeroinen, Marketing and DTC Director at Lucky Saint, knows first-hand how much pressure there still is in UK drinking culture. She’s seen people hide their alcohol-free choice out of fear of standing out. Even now, going alcohol-free means making excuses (‘big day tomorrow’), when it should simply mean enjoying your night.

That’s why Lucky Saint’s relentless focus on brand consistency and distinctive assets matters – it’s about changing the narrative, not just the taste. Real impact isn’t just in the pour, but in making social spaces truly inclusive.

Tune into the full episode here:
YouTube 👉🔗 https://youtu.be/29cN5Vam0UU
Spotify👉🔗 https://open.spotify.com/show/3zajAP9qA031znCniJnHuV
iTunes 👉🔗 https://podcasts.apple.com/us/podcast/the-places-well-go-marketing-show/id1536877345

The Places We'll Go Show is sponsored by StudioSpace and Marketing Skills Trust.

08/07/2025

Affiliate Marketing for Beginners: Why Messy Is Good

Affiliate marketing for beginners isn't a smooth ride—embracing your early mistakes is essential. Everyone feels lost at the beginning, but that's how you find your voice and learn what rules are worth breaking. Show up every day, stay curious and remember, growth comes from the chaos.

Tune into the full episode here:
YouTube 👉🔗 https://youtu.be/ftXJThFYTJQ

07/07/2025

Customer Research Methods: Stop the Marketing Overwhelm

Customer research methods get lost in the noise of hype and hacks. It’s time to push aside the confusion and rediscover why proper insights and positioning always win. Let’s bring marketing back to basics and cut through the chaos for true brand success.

Tune into the full episode here:
YouTube 👉🔗 https://youtu.be/ftXJThFYTJQ

06/07/2025

Building A Personal Brand: Forget The Playbook

Building a personal brand is not about following someone else's script. If you want your voice to connect, stop trying to replicate results—your real edge comes from sharing what you truly care about and noticing genuine reactions. Stand out by being unapologetically you.

Tune into the full episode here:
YouTube 👉🔗 https://youtu.be/ftXJThFYTJQ

03/07/2025

Louis Grenier isn’t in the business of sugarcoating the marketing world. And his story will make you rethink what actually matters.

Most marketers are drowning in advice, growth hacks, and ‘secrets’ that promise overnight success. Louis Grenier, author of Stand The F*ck Out, has seen it all – and calls out the industry for what it is: flooded with fluff.

But it gets real. A leaflet in a pharmacy – yes, marketing – alerted Louis to a change in his health. That tiny, repeated message helped him act and catch cancer early. If you ever needed proof that good marketing solves real problems and can change lives, this is it.

Behind Louis's philosophy is a challenge: stop chasing shiny tactics. Start solving meaningful problems. Lean on research, focus on positioning, and let your distinctive assets do the heavy lifting. No magic bullets. No shortcuts. Just making an honest impact, one real story at a time.

Tune into the full episode here:
YouTube 👉🔗 https://youtu.be/ftXJThFYTJQ
Spotify👉🔗 https://open.spotify.com/show/3zajAP9qA031znCniJnHuV
iTunes 👉🔗 https://podcasts.apple.com/us/podcast/the-places-well-go-marketing-show/id1536877345

02/07/2025

Branding and positioning isn’t just corporate jargon—it’s a toolkit for marketing legends. Learn how a high-impact leader from Amex drilled discipline and clarity into every campaign, including how to nail positioning in under 150 characters.

Tune into the full episode here:
YouTube 👉🔗 https://youtu.be/JhDYm_ydXpM
Spotify👉🔗 https://open.spotify.com/show/3zajAP9qA031znCniJnHuV
iTunes 👉🔗 https://podcasts.apple.com/us/podcast/the-places-well-go-marketing-show/id1536877345

01/07/2025

Mojo Back: How to Bounce Back After Feeling Lost

Mojo back moments start with seeking out what truly inspires you. Uncover Phoebe Barter’s favourite mindset trick for bouncing back when turbulence hits and learn how reframing struggle as lift can help you rise above the slump. Time to ride out the lows and land somewhere new!

Tune into the full episode here:
YouTube 👉🔗 https://youtu.be/JhDYm_ydXpM
Spotify👉🔗 https://open.spotify.com/show/3zajAP9qA031znCniJnHuV
iTunes 👉🔗 https://podcasts.apple.com/us/podcast/the-places-well-go-marketing-show/id1536877345

30/06/2025

LinkedIn personal branding can transform your career when approached authentically. Phoebe Barter reveals why promoting others' achievements, not just your own, builds real community and credibility. Learn to personalise your LinkedIn strategy for lasting impact.

Tune into the full episode here:
YouTube 👉🔗 https://youtu.be/JhDYm_ydXpM
Spotify👉🔗 https://open.spotify.com/show/3zajAP9qA031znCniJnHuV
iTunes 👉🔗 https://podcasts.apple.com/us/podcast/the-places-well-go-marketing-show/id1536877345

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