25/07/2025
99% of the world’s best ideas are trapped in the heads of people who can’t code.
They have problems. They know the solutions. They just can’t build them.
Lovable fixes that.
You describe what you want in plain English and it builds the app or website for you, in seconds.
Lovable isn’t going after the existing market for software developers;
It’s unlocking a new one.
Today, there are 47M developers worldwide.
Lovable will 10x that by helping non-technical builders launch software businesses.
And we have seen this story before:
(1) Canva: Photoshop had 5M users. Canva made everyone capable of designing, 44x'd the market to 220M designers.
(2) Shopify: Web development tools served 300K users. Shopify turned them into 6M entrepreneurs with storefronts, 20x’d the market.
(3) Coursera: University enrollments plateaued at 200M globally. Coursera brought structured learning to 124M+ people online, unlocking a global classroom at scale.
Lovable is doing the same for code:
Building the product that builds all other products.
Lovable just hit $100M ARR, in only 8 months post-launch, and landed the cover of Forbes.
