Accept & Proceed

Name: Accept & Proceed
Address: 4 Andre Street, London, E82FN, GB
Telephone: +442071991030

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Accept & Proceed

Through creative strategy and collaborative design, we create brands and deliver connecting experiences. We are Accept & Proceed. We partner with visionaries.

Actually, we are Accept & Proceed and you. People who hunger for radical ideas. People who like radical action. People who don’t flinch at the world we’ve been given to solve. We work with brands on beauty and change. We design with both the analytic and the aesthetic in mind. We’re actively embedding ourselves into culture. We don’t wait to create. We give 1% of our turnover away. We are a certif

ied B Corp, a new type of business legally required to consider the impact of our decisions on our team, clients, suppliers, community, and the environment. Our podcast series, Endless Vital Activity, hosts conversations to inspire radical action. We take every other Friday off to explore new worlds and bring back fresh thinking. We’ve been voted the tenth best UK agency by our peers.

01/04/2026

Ritualising now…
Check out our new creation at the link in bio... ✨

13/11/2025

Endless Vital Activity.
Broadcast for the future.
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FLUX
Season 5 is coming soon.
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Continuing the podcast’s tradition of curiosity and activism, but moving beyond just asking “what should change?” to “what is it already changing, and what does it tell us?”
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Each conversation will expand into our community through questions, answers, signals, insights. Signals of hope exist, but we must notice them. And when we do, strengthen them.
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To start, who would you like us to speak with?

11/12/2024

Building on the momentum of Nike’s Climate Week NYC activation, the ‘Protect the Future of Sport’ experience proved that sustainability is not just a commitment—it’s a story that evolves with purpose. By connecting innovation with impact, Nike reinforced its leadership in shaping a more sustainable future for sport and beyond.
 Through interactive moments and powerful storytelling, the event reimagined the brand’s journey while sparking dialogue among industry leaders, athletes, and advocates alike. It demonstrated that meaningful progress thrives at the intersection of collaboration, creativity, and vision. 
Together, we’re reminded: impactful change isn’t just about where you’re going—it’s about honouring where you’ve been.  
Team credits:

Accept & Proceed – , , , , .izekor, ,
 Collaborators – | Emily Ditton, Clio Sage, Henry Rolnick, Becca Luton, Komei Tanaka 

05/12/2024

How can a brand’s trajectory build a foundation for impactful and lasting progress?

Nike’s commitment to moving the world forward through sport and legacy in sustainability initiatives prompted them to connect the dots between their innovative journey and one of the most prominent events in the impact calendar, Climate Week NYC.

Nike sought us out to create a captivating experience, ‘Protect the future of sport’, that would position their leadership in sustainability by showcasing how past commitments are a strong foundation for lasting future progress. From experience concept and visitor journey to physical designs components and a cohesive graphic language, we partnered with next-gen experience, strategy and design agency YourStudio to bring an engaging timeline to life – filled with interactive moments highlighting Nike’s innovations, re-energising and showcasing the scale, breadth and nuances of past collaborative initiatives.

Team credits:
Nike
Accept & Proceed – , , , , .izekor, ,
Collaborators – | Emily Ditton, Clio Sage, Henry Rolnick, Becca Luton, Komei Tanaka

14/11/2024

Each AI Academy episode is fast-paced and made with busy schedules in mind. So our visual language is designed to be energetic and engaging. Dynamic motion graphics support important video sections with contextual information, making it easier for business leaders to understand the multidimensional nature of AI. With that understanding comes a perspective shift, also represented by our animation style — assets twisting, turning and shifting to be viewed from different angles.

As sets shift, our brand language creates a sense of cohesion between different episodes. Grid and dot elements and consistent typographic rules work together to create graphic unity that avoids uniformity. The visual identity also leans heavily on minimalism. Mirroring the way AI digests massive amounts of data to output concise information, our animations play with visual simplicity — design elements and assets flex in fidelity to allow the viewer to digest each illustrated point on the same level regardless of complexity.

Team
IBM
A&P: .pattern, , , , , Ben Farmer, .izekor
Collaborators: Chris Jordan, Martin Taylor, Riccardo Agostinelli, Julien Suarde, Matt Shapiro

13/11/2024

Our designs, illustrations, animations and final toolkit for ’s AI Academy were inspired by three core principles — Human-centred education, the multi-dimensional nature of AI and the value created when complex concepts become simple ideas. Together, these elements help empower C suite leaders to become value creators.

Team:
IBM
Accept & Proceed: .pattern, , , , , Ben Farmer, .izekor

12/11/2024

How can a design language enhance human-centered storytelling for AI learning?

While AI tools for everything from customer service to HR hit the market, business leaders are asking one question — how can my organisation make the most of this new technology? IBM AI Academy was built to expand tech literacy but the platform needed evolving. So partnered with us to build a distinctive identity that drove engagement and expanded the brand’s potential.

As leaders in tech innovation, IBM AI Academy provides education on AI integration for a wide audience. Led by top thought leaders, the curriculum helps business leaders learn how to prioritise the kind of AI investments that drive growth. Co-creation is at the heart of this reciprocal relationship — AI generating value through human input. So our visual identity is built around tactile UI and human interface elements. Illustrations are animated with a natural glide and haptic assets almost invite interaction, emphasising the knowledge and control members of the academy gain by understanding AI.

🔗 Follow the link in our bio to delve into the case study

Credits
IBM
Accept & Proceed: .pattern, , , , Ben Farmer, .izekor

11/11/2024

How can we push and expand the journal format in a digital context?
How can we help reach beyond traditional academic and peer review systems, to influence policy-making and the acceptance of new concepts?

Accept & Proceed is partnering with , the planetary computation think tank of the Berggruen Institute (). This creative collaboration is a key part of their forthcoming Antikythera Journal.

We are co-authoring one of the launch articles and exploring the potential of iterative publishing and innovative use of generative tools in editorial illustration. Marking the first stage of Accept & Proceed’s and Antikythera’s partnership, we have been working closely with Stephanie Sherman () to co-author and develop a bespoke visual content system that accompanies her article. The piece expands on the subject of the ‘autocene’, and how our limited understanding of it defaults to ‘a world made for machines’.

24/10/2024

Our episode with is out now ✨

Ren Rigby, formerly known as Mike Rigby, is a multidisciplinary designer, educator and activist based in New York City. They see design as a positive, transformational force that can drive business, shape, culture and improve lives. As founder and chief Design Officer of design and innovation company , Ren is dedicated to advancing people.

During this conversation, Ren and journey through the nuances of reinvention, change, transition, and falling in and out of love with design.

🔗 Head over to the link in bio to watch and listen to the episode

26/09/2024

Last week our Senior Designers and headed over to Budapest to experience the inaugural edition of .budapest.

Charley and Isobel reviewed portfolios from emerging voices in the design industry, alongside fellow creatives from international studios.

A special thank you to the .budapest team and for the invite ❤️

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Address

4 Andre Street
London
E82FN

Telephone

+442071991030

Website

http://acceptandproceed.com/

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