Specificity Europe

25/12/2025

Merry Christmas & Happy Holidays — from all of us at Specificity Europe 🎄
Here’s to clear strategy, strong partnerships, and what comes next in 2026.

25/11/2025

Momentum. Growth. Results.
Our parent company, Specificity, has just achieved positive operating cash flow — a major milestone powered by rapid new client acquisition and the unmatched precision of human-first targeting. It’s a win that strengthens the entire organization, including Specificity Europe, and positions us all for even greater acceleration.
More performance. Less waste. Real results — for every part of the business.
Read more 🔗 https://specificityinc.com/news/yahoofinance-specificity-achieves-positive-operating-cash-flow-for-november/

11/11/2025

Specificity is scaling globally.
Founder and Chairman, Jason Wood discusses SPTY’s trajectory, new leadership, and key partnerships on The Street Podcast.

Jason Wood explains our growth, leadership changes, and the Blackpearl deal on his second appearance on The Street Podcast.

🎧 Listen to why SPTY is a standout opportunity:

Open Podcast on The Street Reports >

04/11/2025

🌍 Big moves from across the pond! Specificity’s S-1 registration is now effective, fueling our next phase of growth and global expansion.
Transparency. Innovation. Momentum.
We’re ready for the next level — and Europe’s part of the journey. 🚀
👉 https://specificityinc.com/news/specificity-readies-for-next-phase-of-growth-with-effective-s-1-registration-statement-enabling-access-to-expansion-capital/

Tampa, FL / Accesswire / November 4, 2025 / Specificity Inc. (OTCID: SPTY) (the “Company”), the fast-scaling ad tech disruptor redefining digital marketing

31/10/2025

The trick is sticking with a traditional digital agency and getting ghosted by your metrics.
The treat is working with Specificity Europe — where real humans seeing your ads deliver real results.
No smoke, no mirrors, just performance that’s scary good. 👻
https://specificityeurope.com/

30/10/2025

🌍 Big news for the future of ad-tech in Europe and beyond!

Specificity (OTCID: $SPTY) has signed a Letter of Intent with Blackpearl Group (NZX: $BPG) to create the world’s first fully integrated ad-tech stack—a platform built to combat over $250B in annual digital ad fraud.

This partnership unites two innovators on a mission to make digital marketing transparent, data-driven, and accountable—worldwide.

A new era of precision marketing is here.
🔗 Read more:

TAMPA, FLORIDA / ACCESS Newswire / October 29, 2025 / Specificity (OTCID:SPTY), the leader in precision digital marketing, today announced it

28/10/2025

🚀 Case Study Spotlight: IV Hydration Brand Expansion
When an IV hydration brand partnered with Specificity, they wanted to grow both an established and a new location. What happened next?
✅ Month 1: Over 11,000% ROI.
✅ Month 3: $25,000 ROI in their new location — while also boosting traffic to their existing one.
✅ Ongoing: Each location averages 100+ new clients monthly, plus higher return visits and increased customer lifetime value.

As the campaign matured, we saw exponential gains:
CTR and impressions surged after market saturation
Search became the top-performing display tactic by month 5
The downtown location alone saw 79 new responders and 48 repeat visits
From first click to loyal customer — that’s how Specificity Europe drives sustainable, compounding growth.
https://specificityeurope.com/

22/10/2025

Specificity is leveling up. We’ve appointed Rob Gagne as CTO to lead our global expansion and bring innovation to the European ad-tech market. Expect stronger technology, tighter operations, and smarter audience precision across EMEA.
🔗 Discover how:

TAMPA, FLORIDA / ACCESS Newswire / October 21, 2025 / Specificity (OTCID:SPTY), the fast-scaling ad tech disruptor redefining digital marketing

21/10/2025

Exciting times ahead at Specificity! Robert Fedder joins as CEO to lead our global expansion and bring our proprietary ad-tech to the European market. Precision targeting, fraud elimination, human-verified reach — now with stronger leadership and European ambitions. Let’s reinvent the way media works together.
Discover more:

Founder Jason Wood to remain deeply involved as Specificity strengthens executive leadership and accelerates its market expansion.

26/09/2025

🌍 Meet Charlotte – Fractional HR Business Partner, Specificity Europe
With a strong foundation in Operations and Human Resources, Charlotte brings a wealth of experience from small businesses to large enterprises. Her career has been built on a passion for creating positive workplace cultures and driving organizational effectiveness.

Before moving into HR, Charlotte honed her leadership and people skills in the hospitality industry, where she managed projects and coordinated large-scale events. This unique background gives her a blend of interpersonal and organizational strengths that she now channels into her role at Specificity Europe.
Outside of work, Charlotte finds balance through Pilates and yoga. 🧘‍♀️

We’re excited to have Charlotte as part of our growing team in Europe!
https://specificityeurope.com/charlotte-scott/

24/09/2025

What if every €1 of your ad spend actually reached your audience?
That’s not a dream—it’s what we do every day at Specificity Europe.

Watch as our new CMO, Len, shares how we’re eliminating ad waste and transforming digital marketing for good.

👉 specificityeurope.com