WADED School of Marketing

WADED School of Marketing Good (advanced) marketing made simple for people who want to put something great into the world.

Hi, Kyomi here 👋 A practicing teacher of digital marketing with 11+ years of experience, spanning organic social, paid media ads, content marketing, website-making and more. I enjoy deepening my craft, especially in the field of paid media ads, which is part of the reason I teach! My aim is to create an online and sometimes in-person space, where we make good (read advanced) marketing simple for people who want to put something great into the world.

When I say I go the extra mile for my clients, this is what I mean 😂But really, this is one of my favorite parts of the ...
06/02/2026

When I say I go the extra mile for my clients, this is what I mean 😂

But really, this is one of my favorite parts of the job. Getting to collaborate with creative people, write briefs, pull together mood boards, and help someone who’s brilliant at what they do bring their vision to life.

It’s one of the fun bits of running WADED, honestly.

Need help getting content for ads or corporate shoots? We can sort that out for you. Just drop me a message.

Hiring update 💌 I’ve finally had a chance to go through all the applications for the Marketing & Operations Coordinator ...
02/02/2026

Hiring update 💌 I’ve finally had a chance to go through all the applications for the Marketing & Operations Coordinator role - thank you so much for your patience!

The quality of applicants has been genuinely impressive, and I’ve just sent out interview requests. I’m looking forward to connecting with people over the next couple of weeks.

If you applied and haven’t heard from me yet, check your inbox 💌

Final decision coming February 13th. I’m looking forward to having more capacity to share educational yips and how we do things at the with this new hire - watch this space 😎

We’re growing 📣 WADED is hiring a Marketing & Operations Coordinator to join the journey!If you (or someone you know) is...
18/01/2026

We’re growing 📣 WADED is hiring a Marketing & Operations Coordinator to join the journey!

If you (or someone you know) is:

✦ Organized and curious about marketing
✦ Interested in learning from 14 years of marketing experience
✦ Looking for mentorship, real hands-on work, and career growth
✦ Available 10-20hrs/week on a remote and freelance basis. This could be for you.

You’d work directly with me on marketing, product development, client operations, and business support - all while getting 1-on-1 training, access to WADED resources, and career coaching.

Swipe to meet your new boss! Link in bio or DM me for the job description.

10/11/2025

Last week I was invited to Meta’s Travel Summit in London where they shared what’s actually working in paid social right now - and honestly, it confirmed a lot of what I’ve been telling clients for months.

The headline? Creative diversity and volume aren’t nice-to-haves anymore. Meta’s data from 18,000+ campaigns shows that mixing up your creative (video + static, different hooks, polished + authentic content) gets you 7% better performance on both cost and conversions.

Their recommendation: minimum 5 assets per ad set. 20+ if you’re running automated campaigns.

Here’s the thing - I know “make more creative” sounds overwhelming when you’re already stretched thin. But this doesn’t mean you need a massive production budget or a full creative team. It means being strategic about what you’re testing and how you’re building your asset library.

There’s also heaps about attribution and automation, but we’ll leave that for another day…

If you’re running ads and wondering why performance has plateaued, or if you’re planning your 2025 strategy and want to actually implement this stuff (not just know about it), that’s exactly what I help brands do.

I work with companies, agencies, and founders to build creative frameworks that actually scale - no fluff, no buzzwords, just campaigns that honour the core principles of marketing, and surprise surprise…they work!

Want to chat about your setup? DM me or check the link in bio to book a call.

Your friendly paid social partner,
Kyomi

2+ years freelancing. 11 clients, 4 countries, countless lessons. And here’s what I’m most proud of:The repeat business,...
30/09/2025

2+ years freelancing. 11 clients, 4 countries, countless lessons. And here’s what I’m most proud of:

The repeat business, the kind words, and the fact that word of mouth has kept me going strong (thank you to the people who have referred me, you have my gratitude!)

It’s proof to me that good work really does speak for itself 👩🏽‍💻

Here’s to more learning and more smart marketing with lovely clients. Thank you for being part of this journey 💙

Ads that actually work? Yes please 🙋🏽 The Meta Paid Ads Level Up Course is now live 🎉This course is for you if you’re ti...
08/05/2025

Ads that actually work? Yes please 🙋🏽 The Meta Paid Ads Level Up Course is now live 🎉

This course is for you if you’re tired of:
→ Knowing that ads are a powerful tool but no clue how to use them
→ Boosting posts and hoping for the best
→ Spending €€€ on Meta with no idea what’s working

What we’re going to do instead 😌:
→ Learn a 5-part framework that helps you run ads like a pro media buyer
→ Build scroll-stopping creatives
→ Set up targeting and budgets that actually make sense
→ Walk away with ads you know how to run

🗓️ Starts June 9 or 18 (you choose)

🎟️ Use code EARLYBIRD15 for 15% off

Class sizes are tiny (on purpose)

Tap the link in bio to join.

Ads that actually work? Yes please. The Meta Paid Ads Level Up Course is now live 🚀This course is for you if you’re tire...
08/05/2025

Ads that actually work? Yes please. The Meta Paid Ads Level Up Course is now live 🚀

This course is for you if you’re tired of:
→ Knowing that ads are a powerful tool but no clue how to use them
→ Boosting posts and hoping for the best
→ Spending €€€ on Meta with no idea what’s working

What we’re going to do instead 😌:
→ Learn a 5-part framework that helps you run ads like a pro media buyer
→ Build scroll-stopping creatives
→ Set up targeting and budgets that actually make sense
→ Walk away with ads you know how to run

🗓️ Starts June 9 or 18 (you choose)

🎟️ Use code EARLYBIRD15 for 15% off

Class sizes are tiny (on purpose)

Tap the link in bio to join.

This Valentine’s Day, I want to talk about something I love… teaching.Last week, I taught a bunch of brilliant startup f...
14/02/2025

This Valentine’s Day, I want to talk about something I love… teaching.

Last week, I taught a bunch of brilliant startup founders at the Berlin School of Economics and Law about Meta Ads—and I LOVED IT. The best part? Seeing them leave the workshop with a professional technical set up and feeling excited about starting their ads.

💡 Here’s a tip we covered in the Technical Set Up workshop about signals: If you aren’t getting at least 25-50 conversions per week, Meta doesn’t have enough data to optimise your campaign properly. It will spend, but the results will be 🗑️.

Instead of struggling with a Purchase conversion campaign that’s not delivering, move down the funnel to the next best thing—optimise for add to cart or checkout initiated, newsletter sign up or people scrolling down on your website first. Then relaunch once you’ve reached that goal with your true goal in the funnel i.e. purchases.

I’m teaching this (and way more) inside my course launching in April—the same strategies I’ve shared with founders, startups & scaling businesses.

💌 Want in? Join the waitlist so you don’t miss it (link in bio)

24/12/2024

Happy Holidays good people🎄We’re closed, ready for stillness and reflection on another year of business!

Thank you to all the wonderful people I worked with this year. I appreciate the sense of teamwork, the wins and the learnings 💪🏽

Here‘s to next year and a profitable Q5 🥂

Good marketing is more than just flashy campaigns—it’s a strategic, consistent approach that makes your message unmistak...
12/11/2024

Good marketing is more than just flashy campaigns—it’s a strategic, consistent approach that makes your message unmistakeable. Are you checking off these essentials? ✅

If you’re ready to make your marketing work harder for you, let’s talk! Visit waded.co for resources, templates, and insights that help you create marketing that truly connects.

Learning built around 𝘺𝘰𝘶. Whether you’re the solo entrepreneur ready to get hands-on, or a growing team looking to brin...
07/11/2024

Learning built around 𝘺𝘰𝘶. Whether you’re the solo entrepreneur ready to get hands-on, or a growing team looking to bring a pro in-house to get things done, we’re here to make it happen.

Explore tailored solutions that move the needle and make sense for you.

👉 Discover your path at waded.co, and let’s talk 📞

Real results, real partnerships. These are the things people say about our work 💌 From expert strategy to hands-on suppo...
04/11/2024

Real results, real partnerships. These are the things people say about our work 💌 From expert strategy to hands-on support, WADED School of Marketing is here to help you do marketing better.

Ready to transform your approach? Visit waded.co to learn more, or reach out to start your journey.

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