Think Ethnic

Think Ethnic Think Ethnic is a forum for marketing comms professionals, academics, clients and brands interested in understanding & targeting ethnic groups in UK and EU

Think Ethnic is the ultimate forum for marketing and communications professionals, academics, clients and brands interested in understanding, reaching and marketing to the growing multicultural audiences in the UK and Europe. The UK is now truly a multicultural country, and will continue to flourish in the face of diversity. If we don’t recognise that people are different, we are not going to get

anywhere. Businesses is about engaging people and more so in the current financial downturn. We’ve got too many products and too few customers. When people have a choice and prices are falling, that’s when marketing mavericks look at segmentation and precision marketing.

20% of the UK population are of multicultural heritage and have £300 billion disposable income they could increase your market share if targeted effectively, and if you are looking to target the youth market, it may be worth noting that the majority of pupils in London and 15 UK cities are multicultural. In cities such as London where up to 55% of the population is made up from what is traditionally considered an ethnic background, diversity is what defines us. The question then begs to be asked is: in post recession times where budgets are carefully set out and strategically allocated to render the highest possible returns.

Nigerians in the UK
25/11/2020

Nigerians in the UK

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Read our latest article
25/11/2020

Read our latest article

An...

Read our latest blog
14/09/2020

Read our latest blog

Generation...

Read out latest blog on multicultural consumers
12/07/2020

Read out latest blog on multicultural consumers

Any...

Company audit shows poor ethnic representations ion boards
19/06/2020

Company audit shows poor ethnic representations ion boards

UK firms recent audit conducted by the ethnic marketing forum Think Ethnic

Mixed race couples on the rise in the UK
19/06/2020

Mixed race couples on the rise in the UK

People from mixed-race backgrounds were likely to find love with someone from a different ethnicity, with 85% have done so.

We have compiled 12 facts to help companies and brands consider the benefits of investing in the UK diverse ethnic marke...
19/06/2020

We have compiled 12 facts to help companies and brands consider the benefits of investing in the UK diverse ethnic market.

As we head further into the second half of this incredible Year, we embarked on analysing the Multicultural market-size while the UK business continues to face monumental challenges as it navigates its way back to growth.

We...

Read our latest article on and
19/06/2020

Read our latest article on and

The...

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