12/11/2025
Unpopular opinion: Most solar installers are marketing to the wrong people.
And it's costing them thousands.
Targeting "homeowners"? That's not a strategy. That's guessing.
Your ideal customer is specific:
→ Age 35-55
→ Disposable income
→ Plans to stay 5-10 years
→ Financially motivated, not just eco-conscious
Stop wasting ad spend on broad audiences.
Learn who you should actually target 👆