18/08/2026
You’re not the only one who feels like your phone has been boring lately. 📲
The generation that’s grown up on social media is repeatedly ditching it for IRL experiences, while looking for new ways to go offline and get connected face to face.
People are craving in-person moments, and they’re investing time and money into truly analog experiences. From collecting vinyl records, to joining hobby clubs, to returning to the theater amidst a sea of streaming, people are consistently choosing to be outside, not online.
It’s part of a bigger trend we’re seeing in the face of extreme tech. The more AI & tech we’re faced with, the more we seek out human experiences. It just so happens that analog is the biggest “trend” of the year (and spoiler alert, it’s already been happening.)
In a moment where brands need to actually go offline to be seen, let us know what your version of unplugged looks like. 👇🔌