NBT - Next Big Thing

NBT - Next Big Thing We are a Growth Studio with a mantra of 🚀. We help businesses achieve holistic Achieving sustainable growth is challenging.

That’s why, at NBT, we’re committed to helping businesses build, accelerate and sustain growth to thrive in the future. Kick Start Your Growth Transformation with NBT Growth Services

We help enterprises, scale-ups and accelerators on their growth transformation journey. We provide Growth Marketing as a Service (GMaaS) and Growth Consultancy Services, leveraged with our Marketing Machine Platform.

Step into the future of growth marketing with NBT Growth Academy

We reinforce businesses to transform their workforce, accelerators to leverage their ventures' growth, and individuals to boost their careers via a blend of substantial assets, products and learning methods in Growth and Digital Marketing. NBT Ventures: Relentlessly Seeking The Next Big Thing

We support initiatives on all levels that exhibit high growth potential to be the Next Big Thing, with our growth methodology and NextBigThinkers.

A GTM strategy can look strong internally and still fail externally.Because the market does not experience your strategy...
05/06/2026

A GTM strategy can look strong internally and still fail externally.

Because the market does not experience your strategy as a plan. It experiences it through your messaging, your sales conversations, your proof, and the way buyers are guided toward a decision

In this Growth Playbook, we explore how that gap shows up in practice, drawing on insights from:
• Daniel Hardoon on building a global GTM strategy that can move beyond planning and into ex*****on
• James Newell on creating clear sales messaging that reduces buyer confusion and sharpens relevance
• Vinit Shah on structuring sales conversations and decks so they guide decisions, not just present information

Because a GTM strategy only starts working when it becomes executable in the market.

https://hubs.ly/Q04kfQdw0

04/06/2026

🎙️New Growth Spotlight episode drop! 🎙️

Ken Valledy ( )is in the house - one of our most sought-after Growth Navigators across our UK market entry and globalisation programs.

This one is packed with insights on landing corporate deals as a startup and networking that actually works.

Link in bio 👆

Most founders treat fundraising like a quick transaction.Build the deck. Send the emails. Wait for a yes or no. But real...
02/06/2026

Most founders treat fundraising like a quick transaction.

Build the deck. Send the emails. Wait for a yes or no. But real fundraising rarely works that way.

In our Growth Spotlight, Daniel Sawko, CEO and Co-Founder of shipshape.vc, shares practical insights on:
• why investors build conviction gradually
• how founders can validate demand before the MVP
• why narrative matters as much as metrics
• how to approach investor relationships more strategically
• and why fundraising should be treated as a long-term process

👉 A practical perspective for founders preparing to raise capital: https://hubs.ly/Q04jJ3yl0

Expansion often looks like an external growth challenge. In practice, it usually exposes internal readiness gaps first.M...
26/05/2026

Expansion often looks like an external growth challenge. In practice, it usually exposes internal readiness gaps first.

Many startups focus on expansion tactics:
• fundraising
• hiring
• market entry
• partnerships
• revenue growth

But scaling pressure reveals something deeper: whether the company has the financial, legal, operational, and people foundations to grow sustainably.

In this Growth Playbook, we brought together insights from:
• Ali Pirbhai on structuring for scale, investment readiness, and leadership maturity
• Ben Mekie on financial visibility, forecasting, and strategic finance
• Patricia Wing & Nilsu Derici on legal readiness and reducing growth friction
• Tomm Adams on international hiring, compliance, mobility, and globally scalable teams

👉 https://hubs.ly/Q04hS-dP0

22/05/2026

We’re becoming numb to content without a point of view

via

21/05/2026

🎙️New Growth Spotlight episode is live!

This time, Eren Kocyigit sat down with Kirsty Jarvis, Founder & CEO of Luminous PR, to discuss something every founder is dealing with: creating authentic content in the AI era.

Here is a sneak peek at some of the topics they explored:

* AI content abundance and the sea of sameness
* The death of posting for posting’s sake
* Why authenticity beats perfection in the AI era
* How to build authority in the age of content abundance
* and much more

Watch the full episode on our YouTube Chanel

Many startups think enterprise sales is about getting attention. In reality, attention is only the first layer.The real ...
18/05/2026

Many startups think enterprise sales is about getting attention. In reality, attention is only the first layer.

The real challenge is understanding:
• how corporates evaluate risk
• how internal decisions get made
• why partnerships move slowly
• what makes startups feel “safe” to work with
• why behaviour matters as much as product

In this Growth Playbook, we brought together insights from our conversations with:
• Ken Valledy on working with large corporates
• John Doran on partnership building for global growth
• Colin Griffith on getting in the door with UK enterprises
into one practical guide for founders trying to work with large enterprises and build stronger corporate partnerships.

👉 https://hubs.ly/Q04gYntQ0

15/05/2026

Fundraising in the age of AI

14/05/2026

🎙️ New Growth Spotlight episode is live!

This time we have David Gilgur as our guest - co-founder / investor at Blue Lake VC and co-founder of Oasis London

What we talked about:

🤖 AI Era Fundraising Reality:
→ Why it’s easier for some founders (ex-Anthropic, ex-OpenAI) and harder for everyone else
→ The new investor question: “What if Claude does this tomorrow?”
→ How AI is changing the economics: from offshore dev teams to token costs
→ The unit economics problem with AI wrapper companies

đź’Ľ Immigrant Founder Challenges in the UK:
→ The “layers” problem: easy to meet consultants, hard to reach investors and clients
→ Why it takes time to understand UK business culture

Germany is often approached as a logical next step for European expansion. But many companies discover the real challeng...
11/05/2026

Germany is often approached as a logical next step for European expansion. But many companies discover the real challenge is not demand. It is understanding how the German market builds trust, evaluates credibility, and makes decisions.

In our latest Growth Playbook, we brought together insights curated from NBT Growth Navigators across the Germany ecosystem:
• market entry strategy and business expansion (via Christoph Giese)
• business culture and trust-building (via Tao Bauer)
• positioning and sales communication (via Frank Petry)
• on day-to-day business expectations in Germany (via Ilja Doert)

We explore:
• why Germany moves slower than many markets
• why clarity matters more than hype
• how trust compounds over time
• why positioning affects credibility
• how local business culture shapes decision-making

👉 A practical read for startups planning expansion into Germany: https://hubs.ly/Q04g3NwF0

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