Emerald Create - Official

Emerald Create - Official ๐Ÿ’š Brand World Development & Story Strategy for Kids & Family IP | Multisensory Worlds shaped by โˆšECโบโˆž EurekaSensesโ„ข

Emerald Create is a boutique story-led creative agency founded in 2016, specialising in the creation and guardianship of brand worlds for kids and family IP. As we approach our 10-year anniversary this July, we remain devoted to imagination-led storytelling, creativity, and positive narratives that inspire the next generation. We bring imagination to life through creative direction, brand world de

velopment, character ecosystems, pitch decks and style guides, alongside graphic design and bespoke marketing solutions that inspire, educate, and entertain. At Emerald, inclusivity and cultural awareness are woven into every project we undertake. Our signature framework โˆš๐„๐‚โบโˆž ๐„๐ฎ๐ซ๐ž๐ค๐š๐’๐ž๐ง๐ฌ๐ž๐ฌโ„ข integrates sensory-rich experiences into storytelling, allowing young audiences to connect deeply with the stories and characters they love, engaging not just their eyes but all their senses. From sight to sound, taste to touch, we create immersive, meaningful experiences that resonate with children and families long after the story ends. We are proud to collaborate with global leaders across kids and family entertainment, including:
๐Ÿƒ The Jim Henson Company
๐Ÿƒ Moonbug Entertainment
๐Ÿƒ Scholastic Entertainment
๐Ÿƒ Fred Rogers Productions
๐Ÿƒ CKN Toys
Alongside visionary studios, creators, and brands worldwide. From preschool series and publishing to feature animation, licensing, and global consumer products, we partner with creators who believe in the power of meaningful storytelling. Whether refining a beloved heritage IP or shaping an entirely new brand world, our mission remains the same: to protect the magic of childhood while preparing stories for the future. At Emerald, imagination always comes before imitation.

๐Ÿ“ฉ Connect with us at [email protected]

A little licensing joy from BLE โ€™25, as we look ahead to BLE 2026.There is something brilliant about seeing characters s...
06/06/2026

A little licensing joy from BLE โ€™25, as we look ahead to BLE 2026.

There is something brilliant about seeing characters step out of the screen and into real life.

For children, that moment is not about brand strategy, consumer products or category growth. It is about recognition, delight and memory. A familiar world suddenly close enough to stand beside.

That is the magic Emerald Create cares about.

As we look ahead to Brand Licensing Europe 2026, and to Emerald Create turning 10 on 18th July 2026, we are feeling especially grateful for the kids and family IP space, and for the story-worlds that continue to shape childhood with colour and care.

Weโ€™ll be at ExCeL London from 6โ€“8 October, looking forward to seeing familiar faces, discovering new worlds and celebrating the next chapter of Emerald Create.

18/05/2026

If you could nibble your way through a story like the caterpillar in The Very Hungry Caterpillar, what would you eat first?
๐Ÿ“ Strawberries
๐ŸŽ Apples
๐Ÿง Cupcake
Tell us your pick in the comments or share your own delicious idea!

29/04/2026

We build worlds children step into, not just consume.

20/04/2026

๐Ÿ’š ๐’๐ญ๐ž๐ฉ ๐ˆ๐ง๐ญ๐จ ๐˜๐จ๐ฎ๐ซ ๐’๐ญ๐จ๐ซ๐ฒ ๐–๐จ๐ซ๐ฅ๐ โ€” 4๏ธโƒฃ ๐–๐ž๐ž๐ค๐ฌ ๐ญ๐จ ๐‹๐ข๐œ๐ž๐ง๐ฌ๐ข๐ง๐  ๐„๐ฑ๐ฉ๐จ

At Emerald Create, we donโ€™t just craft brands. We bring worlds to life, worlds children can see, hear, smell, taste, and touch. Worlds that linger in imagination long after the story ends. That is the magic of โˆš๐„๐‚โบโˆž ๐„๐ฎ๐ซ๐ž๐ค๐š๐’๐ž๐ง๐ฌ๐ž๐ฌโ„ข.

With only 4๏ธโƒฃ weeks until the Licensing Expo, there is no time for a full style guide. That is why we created ๐๐ซ๐š๐ง๐ ๐‹๐š๐ฎ๐ง๐œ๐ก๐ฉ๐š๐, a fast, sensory-rich foundation that lets creators arrive ready to ๐ฉ๐ฅ๐š๐ฒ, ๐ฉ๐ข๐ญ๐œ๐ก, ๐š๐ง๐ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ.

โœจ A brand identity that captures your channelโ€™s ๐ž๐ง๐ž๐ซ๐ ๐ฒ, ๐ฌ๐ญ๐จ๐ซ๐ฒ๐ญ๐ž๐ฅ๐ฅ๐ข๐ง๐ , and ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ๐ข๐ญ๐ฒ
โœจ Core visual language for ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌ, ๐ฉ๐ฎ๐›๐ฅ๐ข๐ฌ๐ก๐ข๐ง๐ , and ๐ซ๐ž๐ญ๐š๐ข๐ฅ
โœจ A mini style guide with ๐ฅ๐ข๐œ๐ž๐ง๐ฌ๐ข๐ง๐ -๐ซ๐ž๐š๐๐ฒ ๐›๐š๐ฌ๐ข๐œ๐ฌ to guide partner conversations
โœจ The ability to seamlessly ๐ž๐ฑ๐ฉ๐š๐ง๐ ๐ข๐ง๐ญ๐จ ๐š ๐Ÿ๐ฎ๐ฅ๐ฅ ๐ฌ๐ญ๐ฒ๐ฅ๐ž ๐ ๐ฎ๐ข๐๐ž afterward

๐๐ซ๐š๐ง๐ ๐‹๐š๐ฎ๐ง๐œ๐ก๐ฉ๐š๐ ensures your world is cohesive, confident, and unmistakably yours without losing the sensory magic that makes it unforgettable.

๐Ÿ“ฉ With just 4๏ธโƒฃ weeks to go, letโ€™s make your story world Expo-ready: [email protected]

๐Ÿ’กhttps://lnkd.in/dVk923c

Seeing brands explore spaces like Coachella to connect with families feels like part of a much bigger shift.Storytelling...
15/04/2026

Seeing brands explore spaces like Coachella to connect with families feels like part of a much bigger shift.

Storytelling is no longer confined to screen or page. It is becoming something people step into, something they feel, share and carry with them afterwards.

For childrenโ€™s and family IP, that shift matters. The worlds that stay with children are not just recognisable, they are felt. Through atmosphere, music, colour and energy, and through the emotional imprint they leave behind. Even when children are not directly at the centre of a moment like this, families still absorb story through experience.

Brand worlds are moving in this direction. Not just seen, but lived. At Emerald Create, we think about this deeply through โˆšECโบโˆž EurekaSensesโ„ข.

Curious how others are seeing this shift.

Interesting read below:

Parents are bringing their kids to music festivals, which is an opportunity for brands like Barbie and MGA Entertainment to get in front of a wider audience.

๐๐ž๐ญ๐Ÿ๐ฅ๐ข๐ฑ ๐ƒ๐ž๐›๐ฎ๐ญ๐ฌ ๐๐ž๐ฐ ๐๐ฅ๐š๐ฒ๐ ๐ซ๐จ๐ฎ๐ง๐ ๐†๐š๐ฆ๐ข๐ง๐  ๐€๐ฉ๐ฉ ๐Ÿ๐จ๐ซ ๐Š๐ข๐๐ฌNetflix has just launched a kidsโ€™ app called ๐๐ฅ๐š๐ฒ๐ ๐ซ๐จ๐ฎ๐ง๐, which blends g...
07/04/2026

๐๐ž๐ญ๐Ÿ๐ฅ๐ข๐ฑ ๐ƒ๐ž๐›๐ฎ๐ญ๐ฌ ๐๐ž๐ฐ ๐๐ฅ๐š๐ฒ๐ ๐ซ๐จ๐ฎ๐ง๐ ๐†๐š๐ฆ๐ข๐ง๐  ๐€๐ฉ๐ฉ ๐Ÿ๐จ๐ซ ๐Š๐ข๐๐ฌ

Netflix has just launched a kidsโ€™ app called ๐๐ฅ๐š๐ฒ๐ ๐ซ๐จ๐ฎ๐ง๐, which blends games with familiar characters from Sesame Street, Dr. Seuss, and Peppa Pig. Playground lets kids aged 8 and under enjoy a variety of age-appropriate miniโ€‘games.

In โ€œ๐๐ฅ๐š๐ฒ๐ญ๐ข๐ฆ๐ž ๐–๐ข๐ญ๐ก ๐๐ž๐ฉ๐ฉ๐š ๐๐ข๐ โ€, children can care for pets, drive the bus, or make smoothies with friends. Other activities include memory and connect-the-dots games with Sesame Street characters, creative jungle play with Dr. Seussโ€™s Horton, colourful sticker scenes and puzzles with StoryBots, and simple races or shape games inspired by Dr. Seuss stories.

Instead of passive viewing, kids can ๐ข๐ง๐ญ๐ž๐ซ๐š๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐ฌ๐ญ๐จ๐ซ๐ข๐ž๐ฌ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ฉ๐ฅ๐š๐ฒ, helping spark curiosity, problem-solving, and imaginative play. Playground offers a fresh way for kids to explore, create, and learn within the worlds they love, making storytelling more interactive and fun than ever.

Netflix Kids' lineup is expanding with new and returning preschool series and a new games app, Netflix Playground.

06/04/2026

Waitโ€ฆ London just got an official Pokรฉmon garden and itโ€™s completely free?! ๐Ÿคฏ

Yep, a brand new Pokรฉmon-themed outdoor space has landed in the city, packed with photo spots and nostalgic moments for fans

And the best part? You donโ€™t need a ticketโ€ฆ

๐Ÿ’” Kidscreen The world sometimes feels like a store slowly closing down, shedding pieces of itself one by one.Weโ€™ve all k...
01/04/2026

๐Ÿ’” Kidscreen

The world sometimes feels like a store slowly closing down, shedding pieces of itself one by one.

Weโ€™ve all known that our beloved entertainment industry is facing tough times, but with Kidscreen discontinued and redundancies continuing, it feels especially poignant. ๐Š๐ข๐๐ฌ๐œ๐ซ๐ž๐ž๐ง was one of the major gatherings for the kidsโ€™ entertainment community, and its ending marks just how much the landscape has changed.

It brings to mind the stores we once loved that are now gone. ๐–๐จ๐จ๐ฅ๐ฐ๐จ๐ซ๐ญ๐ก๐ฌ ๐Ÿฌ, with its penny sweets and little treasures. ๐ŸŽฌ ๐๐ฅ๐จ๐œ๐ค๐›๐ฎ๐ฌ๐ญ๐ž๐ซ, with the ritual of wandering the aisles and debating what to watch. These places werenโ€™t just shops, they were experiences that shaped how we connect with stories and with each other.

And while those moments are behind us, the feeling they created isnโ€™t. It lives on in new formats, new platforms, and new ways of telling stories.

Thatโ€™s the challenge, and the opportunity, for all of us building in this space today.

๐Ÿค” What moments, places or experiences do you think todayโ€™s generation will feel nostalgic about in years to come?

Brunico Communications will discontinue the longtime conference and its other U.S. events business in 2027, citing market consolidation, as the longtime โ€˜Kidscreenโ€™ publisher exits after 28 years.

31/03/2026

Tomorrow is April Foolsโ€™ Day and here are 10 ways to not get tricked tomorrow. ๐Ÿ‘‡

Method 1:..see more

27/03/2026

๐Ÿ’š ๐’๐ญ๐ž๐ฉ ๐ˆ๐ง๐ญ๐จ ๐˜๐จ๐ฎ๐ซ ๐’๐ญ๐จ๐ซ๐ฒ ๐–๐จ๐ซ๐ฅ๐ โ€” 7๏ธโƒฃ ๐–๐ž๐ž๐ค๐ฌ ๐ญ๐จ ๐‹๐ข๐œ๐ž๐ง๐ฌ๐ข๐ง๐  ๐„๐ฑ๐ฉ๐จ

At Emerald Create, we donโ€™t just craft brands. We bring worlds to life, worlds children can see, hear, smell, taste, and touch. Worlds that linger in imagination long after the story ends. That is the magic of โˆš๐„๐‚โบโˆž ๐„๐ฎ๐ซ๐ž๐ค๐š๐’๐ž๐ง๐ฌ๐ž๐ฌโ„ข.

With only 7๏ธโƒฃ weeks until the Licensing Expo, there is no time for a full style guide. That is why we created ๐๐ซ๐š๐ง๐ ๐‹๐š๐ฎ๐ง๐œ๐ก๐ฉ๐š๐, a fast, sensory-rich foundation that lets creators arrive ready to ๐ฉ๐ฅ๐š๐ฒ, ๐ฉ๐ข๐ญ๐œ๐ก, ๐š๐ง๐ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ.

โœจ A brand identity that captures your channelโ€™s ๐ž๐ง๐ž๐ซ๐ ๐ฒ, ๐ฌ๐ญ๐จ๐ซ๐ฒ๐ญ๐ž๐ฅ๐ฅ๐ข๐ง๐ , and ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ๐ข๐ญ๐ฒ
โœจ Core visual language for ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌ, ๐ฉ๐ฎ๐›๐ฅ๐ข๐ฌ๐ก๐ข๐ง๐ , and ๐ซ๐ž๐ญ๐š๐ข๐ฅ
โœจ A mini style guide with ๐ฅ๐ข๐œ๐ž๐ง๐ฌ๐ข๐ง๐ -๐ซ๐ž๐š๐๐ฒ ๐›๐š๐ฌ๐ข๐œ๐ฌ to guide partner conversations
โœจ The ability to seamlessly ๐ž๐ฑ๐ฉ๐š๐ง๐ ๐ข๐ง๐ญ๐จ ๐š ๐Ÿ๐ฎ๐ฅ๐ฅ ๐ฌ๐ญ๐ฒ๐ฅ๐ž ๐ ๐ฎ๐ข๐๐ž afterward

๐๐ซ๐š๐ง๐ ๐‹๐š๐ฎ๐ง๐œ๐ก๐ฉ๐š๐ ensures your world is cohesive, confident, and unmistakably yours without losing the sensory magic that makes it unforgettable.

๐Ÿ“ฉ With just 7๏ธโƒฃ weeks to go, letโ€™s make your story world Expo-ready: [email protected]

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