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Everything Connected

Name: Everything Connected
Address: 15 Little Portland Street, London, W1W8BW, GB
Telephone: +442073955770

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Everything Connected

We connect the creative power of design with the transformative force of digital to help companies connect with customers and empower employees.

Everything Connected. More than just a name, it's our mantra and our approach. Through the merger of 3 like-minded businesses and over 19 years of experience, we created our connected services agency. Laser focused on connecting strong brands, cut-through marketing and best-in-class digital experiences. We're an independent, full-service creative, digital and technology agency. We help globally re

cognised brands and exciting new brands make meaningful connections between their customers, employees and shareholders. Digital channels are complex and connected, so we use the multiplying impact of creative, technology, content and data to take customers on a journey and drive real results. When this comes together harmoniously, big things happen. Your brand resonates louder. Buyers become loyal fans. And your investments make real returns. Those are the kind of ideas we bring to the table. Creativity with purpose and the power to connect.

19/09/2024

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A Life With Music - a Brand in Action

We had the absolute pleasure of attending a panel event with our client ABRSM (The Associated Board of the Royal Schools of Music) at the incredible lecture theatre at The Royal Institution of Great Britain.

Having worked with ABRSM to create their new brand strategy, identity and positioning statement ‘A life with music’, this was their first event to bring the brand into action and communicate their broader role in inspiring musical learning and the benefits of living a life with music.

And what a pleasure it was to see it all come together and such rich content being created. Brand theory, just like music theory is a great grounding. But bringing it to life and seeing the brand in action is what it is all about.

The panel event was hosted by ABRSM Artistic Director, Alexis Ffrench where they discussed the wide-ranging benefits of music learning, listening and playing, the societal impact of music playing and listening and even a live group demonstration on the neural impact on your brain of music and group participation. A incredibly enjoyable and interesting evening and absolutely reinforced the importance of ABRSM’s work and why it was such a duty to create a brand and new website that helps them to deliver their mission.

Huge congratulations to the whole ABRSM team on launching the first of many events that helps to promote the importance of music in our lives and encourage more people to access music and all the benefits that this brings.

18/09/2024

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Behind The Screens

As a digital first agency it may come as no surprise that a computer screen is more often the window to our world. We exist to elevate our clients digital experience and to help them experience the magic of everything working in sync.

But who’s behind the screens? Everything Connected is full of amazing, talented and highly creative individuals, all of whom contribute to the success of our clients. With many stretched far and wide across the UK, Europe and beyond, you often only see the background behind them on Google Meet, Teams, Zoom or other.

Throughout September, we’ll celebrate these individuals by sharing a sneak peak into their working from home world, and what goes on behind the screen.

Many thanks to our Creative Director Darren Richards for curating and sharing this lovely concept.

07/08/2024

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Curious Voted ‘Best Customer Magazine’

It’s lovely to work with the incredible content that we are given by the team at for their ‘CURIOUS’ customer magazine. It’s even better when the work wins Best Customer Magazine 2024 at 👏

Very proud to scoop up this award and to recognise our ongoing partnership with the team.

Printed on FSC® Mix Credit certified paper using vegetable-based inks, the magazine is wrapped in a luxe, heavy and wonderfully impressive blind embossed cover. The magazine beautifully showcases the incredible destinations that cazenoze+loyd offer and provides travel tips and advice to inspire their customers to travel and explore the globe.

Nabila Richardson, Marketing Director said, “Working with Darren Richards and the team at has again been a fantastic experience. From the initiation of the project to its culmination, they demonstrated an unparalleled commitment to excellence, seamlessly navigating all aspects of design and print production.”

21/05/2024

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Supporting the BIBA Conference 2024

The British Insurance Brokers Association (BIBA) Conference has evolved into the UK’s premier insurance broking event. Each year over 9000 insurers, brokers, intermediaries, experts, and service providers congregate to network, do business, get inspired and share industry knowledge.

Earlier in the year we were asked by BIBA to elevate and enhance their BIBA conference website to be more exciting and visually engaging, more intuitive and user-friendly for site users and easier to use for BIBA to manage their content management requirements in the lead up to and during the event itself. The site needed to balance the functional requirements for the user, to enable them to easily navigate the site and find conference information, whilst also delivering the visual demands and delivering the new exhibition campaign creative each year.

Everything Connected designed and built the new site on WordPress as a flexible CMS that was known and understood by the BIBA Conference team and could readily handle the complex content management requirements of a high profile event. The new site now allowed for the team to build on the site functionality as they prepared for this years event and future proofed for the events to come, whilst maintaining their position as the UK’s leading insurance brokers event.

We also successfully helped support this year’s event by creating an Event Round Up landing page which we updated multiple times a day with the latest photos from the event and videos throughout the day. This reduced the burden on the BIBA marketing team to be taken out of the action during peak conference activities

Emma Chapman, Conference Director BIBA said “Website projects are never easy, but Everything Connected guided us through the process brilliantly and delivered a great website under tight timescales. I’m proud to have a brand new site where delegates can better keep up to date with announcements for hashtag and beyond.”

📸 BIBA

01/05/2024

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Who doesn’t love a Maturity Model

If you’re not sure what one is, they’re an essential framework to help measure where a customer or business may be within their journey.

As part of our ongoing collaboration with , we support with the creation of growth marketing and lead generation campaigns, and a maturity model was the perfect opportunity to showcase the support and guidance available.

The guide includes varying levels of a maturity model for EV charging installation, highlighting to businesses the value of progressing as well as understanding the benefits each level can bring.

When promoting what you do, it’s not just key to highlight the benefits of your product or service but also how and why it’s important. Alongside showcasing all the amazing support and guidance you provide! That’s exactly what we did here, helping guide businesses to really understand EV charging infrastructure development with a straightforward approach for all to understand.

Ella Gibbs, Senior Marketing Communications Executive at Equans EV Solutions said, “Through the development of this piece, Everything Connected evidenced their understanding of our customer and what we are trying to achieve. The Maturity Model has become a core piece of content for both campaign activity and sales enablement and is a great tool for navigating conversations around scale and growth opportunities.”

Darren Richards, Creative Director, Everything Connected added, “This project allowed us to create a printed document to showcase at events along with an interactive version for use in the campaign and ultimately to help the sales team demonstrate maturity to customers.”

, we loved this project and are excited to see your clients progress within the model.
Check our link in bio to get inspired by more of our work with Equans and other Everything Connected clients

05/04/2024

👀 What is a conversion engine and why do I need one? 👀
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You’ve got a website... So what! What you need is an engine for growth.

An engine is made up of lots of smaller parts. But when you put them all together big things can happen. And no, before you start thinking that we are giddy on high octane fuel emissions from our work with , the Everything Connected engine is something different.

Marketecture is an ‘of the moment’ buzzword, but one that we have been using for a long time now. It’s the framework that connects our conversion engine and connects your audience, channels, and content and brings your buyers on a journey and fuels growth. Marketecture is the visual representation of your marketing strategy and connected channels, technology and business architecture. Put all the parts together and it creates our conversion engine.

Here are some critical elements to our conversion engine:
1. A impactful and engaging brand to cut through
2. A conversion focused website that is fast and easy to navigate for users
3. A CRM that has been set up correctly and has good data structure
4. Email automations
5. Clearly identified personas and needs
6. Mapped out buyer journeys
7. Campaign landing pages - drive and measure impact
8. Regular drumbeat of needs based campaign content (not just selling!)
9. Well thought through media to push your great content
10. Clear qualification criteria and sales processes - ensure your leads convert

If you are looking to elevate your digital maturity and more effectively use your channels to drive business opportunity and revenue growth... Let’s connect!

28/03/2024

Harmonising Tradition with Technology:
🎨The Crucial Role of Fine Art in Graphic Design 🎨
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We asked our Creative Director, Darren Richards, what it means to be a creative in a digital first world and how his background in Fine Art helps equip our design team with the tools our clients need to stand out and cut through. From palette 🎨 to pixels 💻 and beyond.

“I started my creative journey as an artist; a fine art student looking to navigate a world of visual storytelling through painting.” Why was this important for Darren as he developed into a Creative Director of an award-winning digital agency? Well, first and foremost, it is the unpacking of these fine art principles into a world of graphic design that is not merely a nice-to-have but fundamentally essential.

Darren continues, “Colour, balance and spatial relationships are imperative. With an understanding of these fundamentals, we can craft layouts that resonate and captivate audiences. Through an understanding of these analogue processes there’s an ability in our digital creations to foster authentic connections. It all circles back to storytelling. The basics in everything we create is to amplify a depth of visual storytelling and connect with people and audiences. The digital landscape is complex and multi-faceted, and by forging a seamless fusion of traditional aesthetics with technology, we are able to continue to build human experiences that are memorable, ignite emotion and make people feel”.

And ultimately isn’t this the aim of all good interactions and communications, to make your audience feel something and to encourage them to do something. The closer and more authentically our digital engagements reflect real human physical interactions the greater chance you have of bringing about that spark to incite action.

31/01/2024

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A Timeless Touch in a Digital World

As an agency that typically creates a wide range of digital content, we feel that the traditional medium of printing a brochure, magazine or factsheet still remains vital in our screen-dominated work landscape, and offers a tangible and immersive experience that digital mediums often lack.

So, imagine how we felt when the second edition of Curious from the wonderful people and luxury travel experts at landed on our desks after months of work; the texture, the smell, the joy in flipping through its thoughtfully crafted pages—it was a whole experience!

The substantial 136 page magazine with a mix of gloss and uncoated papers has a impressive 8 page central fold out that shines a light on the hero article, The Amazon unveiled and the uncharted territory of Brazil. Printed on FSC® Mix Credit certified paper using vegetable-based inks, the magazine is wrapped in a luxe, heavy and wonderfully impressive blind embossed cover. As a medium, this magazine endures as a lasting artefact, showcasing craftsmanship and design intent in a tangible form.

In an era where digital content can be ephemeral, print design stands as a timeless testament to creativity, offering a unique and often, impactful way to communicate ideas.

Nabila Richardson, Marketing Director said, “Working with Darren and the team at Everything Connected has been a fantastic experience for our second edition, an issue that has surpassed the success of our debut. From the initiation of the project to its culmination, they demonstrated an unparalleled commitment to excellence, seamlessly navigating all aspects of design and print production.”

We look forward to your clients immersing themselves in this beautiful magazine and being inspired by the wonderful destinations that you help them to experience.

14/12/2023

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A brand that is ready to disrupt!

Nuggit is on a mission to change the way that Creators do business and we were thrilled to help bring their brand identity to life.

Everything Connected was briefed to take the Nuggit business concept and bring it to life, to define, articulate and design a bold, modern and dynamic identity to launch the Nuggit brand into the marketplace, disrupt the traditional finance thinking and excite the digital Creator community.

We guided the Nuggit team through the Everything Connected branding methodology to discover their story and find an authentic and powerful voice. How did we do this? Through a series of discovery workshops, marketplace analysis, brand canvas sessions and creative workshops we were able to identify the Nuggit brand values, purpose, visual identity and the unique tone of voice that they needed to launch the Nuggit brand and start to grow their community.

Jonathan Freeland, Nuggit Founder, said "Working with Everything Connected has been an absolute pleasure. They were able to understand and articulate the Nuggit brand and then bring it to life so it resonated with our diverse and highly creative audience. I feel we now have a dynamic and brave brand that delivers the Nuggit promise that sets us apart and talks to social media creators.”

11/12/2023

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5 Project Highlights from 2023

As we head into the full festive season, we start to look back at the year and review everything that we have achieved. Here's a selection of 5 of our favourite projects so far this year that showcase our connected capabilities across brand, digital experience and growth marketing.

1. ABRSM - Brand Refresh and new website launch
2. Silverstone - Website roadmapping, analytics and content strategy
3. GeniePoint - Growth marketing and lead generation
4. JM Finn - Website, content strategy and print
5. Ignite - Connected services in action: brand, website and growth marketing
. . and what is the common thread between these and any other successfully delivered projects? Fully engaged and energised clients.

Thanks to ABRSM, Silverstone Circuits Ltd, EQUANS, JM Finn, Ignite and all the Everything Connected clients for giving us the opportunity to deliver great work.

Look out for our full 2023 project highlights reel coming out later this month.

Address

15 Little Portland Street
London
W1W8BW

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

+442073955770

Website

http://www.e-c.agency/

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