Minty Digital

06/07/2025

Remote work isn’t always a laptop on the beach.

Sometimes it’s…

🐾 Being at home with your pet
📦 Signing for that delivery you’d have otherwise missed
🫖 Making a proper cup of tea (just for you, not 14 other people)
🍲 Cooking yourself a hot lunch
👕 Putting a laundry load on between meetings
👶 Being there for school pick up
🏃 Fitting in a workout when it suits you
🚗 Gaining back hours of your life previously spent commuting

Sometimes the real benefit is just life feeling a bit easier 🤗

02/07/2025

Six months into the year and SEO already looks completely different.

Core updates. AI content. Constant algorithm shifts. Keeping up is a full-time job.

So, if your team’s stretched and results aren’t where you want them, it might be time to rethink the setup.

Do you hire in-house? Build out a team? Or bring in an agency that already has the tech stack, experience and hands on deck?

Our CEO, Charlie Clark breaks it all down: pros, cons, and how to figure out what actually works for your business.

👉 Full blog here:

Every marketing manager, business owner, and boardroom has this conversation around budget planning time.

30/06/2025

Google says don’t do X.
But you do X… and it works.

Nodding your head?

“Best practice” gets thrown around a lot in SEO, but the reality isn’t always black and white.
Real growth often comes from testing, adapting, and knowing when the right move isn’t the most obvious one.

This blog explores the grey areas: where official guidelines meet real-world performance, and how to navigate it without putting your visibility (or reputation) at risk.

Read the full blog 👉

It’s no secret that some websites seem to defy the odds by using tactics that clearly go against Google’s best practices—and yet, they still manage to rank.

25/06/2025

Health, wellness, finance.

These topics live in Google’s “your money your life” category.
That means stricter ranking rules, more scrutiny, and fewer chances to get it wrong.

Attolife came to us with a great brand and very little online visibility. We worked with them to implement an SEO strategy that built trust and traffic.

In just a few months:
✔ +211% organic conversions
✔ High-authority placements
✔ Better brand credibility in a tough niche

See the full results 👉

We helped YMYL brand Attolife increase their organic clicks by +1148% with an SEO strategy rooted in trust, authority, and conversion. From zero visibility to dominating health search terms.

24/06/2025

Justice for brand mentions ✊

Your Digital PR team has been telling you this for years, but now there’s a chart to prove it.

📣 Branded web mentions have the strongest correlation with appearing in Google’s AI overviews (0.664).
🔗 Branded anchors and 🔍 branded search volume follow close behind.

So if your PRs have been banging on about the value of mentions on reputable sites, it’s time to listen. Those mentions you once shunned? They’re exactly the kind of signals AI is now rewarding.

Cool graph (and validation) courtesy of Ahrefs.

02/04/2025

If you're working on international PR campaigns, this one’s for you 👀

Charlie Clark sat down with Louise Parker and Stephen Baker on The Digital PR Podcast to chat about what actually works (and what really doesn’t) when building links across Europe.

Check it out! Link in the comments 🔗

01/04/2025

Data-led campaigns are still winning, and it’s time to stop pretending they’re not. 👀

Digital PR trends come in waves and while "data-led" might feel like the Maybelline Dream Matte Mousse of the digital PR world (IYKYK), it’s still here, still delivering, and still the reason stories get picked up. Unlike Dream Matte Mousse, which thankfully we’ve all agreed to leave in 2009.

Our Senior Data Insights Exec, Gabby Buck, has broken down how to actually do data, and, more importantly, how to make it work for you.

💬 "Decision making in marketing without using data to back it up is like that game we all played as kids, where you have to reach around in a box whilst blindfolded and guess what’s in it. You have no idea what you’re doing, it’s a little scary, and you’re probably going to get it wrong (whilst also getting covered in spaghetti cosplaying as intestines in the process)."

A few things she covers:

- Keyword research isn't just for SEO teams
- What to do with messy datasets
- Why journalists don’t just want “stats”

Read Gabby’s piece → https://www.mintydigital.com/blog/why-data-led-still-wins-in-2025-with-senior-data-insights-exec-gabby-buck/

13/03/2025

Small business ➡️ national brand.

We helped a home and garden retailer go from small fry to a national brand, increasing organic traffic by 282.85% and driving an additional £43,500+ in monthly revenue.

In our upcoming webinar, we’re breaking down the exact SEO strategies that fuel this kind of scale - so you can apply them to your own ecommerce store.

Want expert eyes on your site? Submit your URL at the start of the session for a chance to get live SEO insights from a senior SEO

Join us on Tuesday. Sign up here → https://loom.ly/ABuBEX4

26/02/2025

Your traffic looks good, but where are your conversions?

Our SEO Manager, Ben Dracup, breaks down exactly why your site visitors aren’t converting, and no, “more traffic” isn’t the answer. From weak CTAs to pages that only serve SERPs and not real humans, it’s time to rethink how your site guides visitors to the point of conversion.

If your organic traffic looks impressive but your conversion rate is the elephant in the room, this one’s for you.👇 Link in the comments 🔗

28/01/2025

Luxury group accommodation provider Party Houses reached out to us to improve their search visibility across organic and paid channels.

So, we created a strategy to:

🏆 increase the brands authority in a competitive market
🫰Boost the ROAS
🤔 Improve rankings for high search intent keywords

Six months. That’s all it took for Party Houses to see big jumps in organic traffic, ROAS, and conversion value 😮‍💨

See for yourself!

07/11/2024

Last week, some of our team had an incredible time attending and sponsoring the Spotlight 2024 event in Amsterdam.

The days were filled with insightful talks and networking with some of the smartest people in marketing, including the teams behind the world’s biggest brands - a good reminder of what an amazing and creative industry we’re part of!

We were lucky enough to have our own booth—strategically positioned right by the supermarket. So yes, perhaps a few people came over just to scope out the lunch options, but we like to think they stayed for the great conversation and insights 😉.

A huge thank you to Semrush for inviting us to sponsor the event, and to the wonderful people of Amsterdam for being such welcoming hosts. We loved every moment and can’t wait to return some time soon. 🕺

04/11/2024

Just... SearchGPT it? 🤔

The new AI search engine has landed—and just in time! With Google finding itself in a bit of hot water and AI overviews flopping, users are searching for a more reliable alternative.

Are the days of “just Google it” over? We’ve broken down everything you need to know about SearchGPT over on our blog. Link in our bio!

Do you think SearchGPT could be the new Google? Vote below!