Proxy

Proxy Building category leading new brands - Supercell, Oura, Argent and more.

22/08/2024

Ray is the world’s first gaming browser. We developed the platform brand, starting from product vision, through to visual identity and idents. We wanted the platform to belong ot the visual lineage of Super Famicom, PlayStation and Xbox. For a platform signature colour, chose orange. Our friends at BBBLGM joined to design the final product with Ray.

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09/08/2024

Branding on a planetary scale - Iceye has launched 34 satellites to observe our planet. As the use of their satellites expanded to natural catastrophes, conflict zones, border control and maritime tracking, they needed a global brand with inspiring product imagery and world class digital presence.

Proxy created an all new digital design language for the brand. With the imagination of our friends Musuta, we rendered entirely in-house geographically accurate product imagery of the Iceye satellites observing natural phenomena - volcanoes, hurricanes, forest fires.

Full case study in the comments.

21/02/2024

Making the small mighty: we built the brand for Megabit, a new games publisher that champions creative studios to create big hits. The identity is loud and brimming with the joy of gaming, yet rather than overpower the studios it represents, the brand amplifies them. Key to this is the MB icon, which takes on skins of the games Megabit publishes to tease new releases and celebrate the studios.

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Click through for a short overview of our brand design for Ever, a second hand electronic car retailer. Then, see the fu...
28/11/2023

Click through for a short overview of our brand design for Ever, a second hand electronic car retailer. Then, see the full, animated case study on our website - link in comments.

Follow us for more brands of the future.

16/11/2023

Second hand electronic car retailer Ever needed a brand to launch with. We focused on trust. Ever Green highlights parts checked on the vehicles, associating the brand with quality and trust.

Making use of the short brand name, we chose to create a standalone wordmark that would forgo the need for an icon. The bespoke mark features differentiated characters that allude to the forward thinking nature of the brand.

14/11/2023

We built a brand for Hintsa, the company coaching individuals and companies towards sustainable high performance.

The logo was designed for motion, with animations that show the harmony and balance Hintsa advocates for. Animations done by our friends Musuta.

Full case study in the comments.
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We created a new brand for Hintsa, the coaching company working with clients ranging from F1 drivers to Fortune 500 exec...
09/11/2023

We created a new brand for Hintsa, the coaching company working with clients ranging from F1 drivers to Fortune 500 executives and global organisations.

Expanding into the digital realm, Hinsta needed an updated brand that would take the company into a new era, built on the prestigious legacy of the founder yet prepared for a future beyond him.

See the case study here: www.proxy.vc/hintsa

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