Queens&Minds, London (2026)

25/10/2021

Branding or rebranding can be super overwhelming. You start asking yourself if you’ll need this or that. How long until the launch? What print collateral do I want? What the heck is a brand pattern anyway?

Honestly I can’t blame you. 🥴
That is why I tried to build a different packages for different needs and different business stories.
So if you have started last week or years ago, you will find the perfect fit for your business.

But most importantly, if you are not sure or think outside of these -literal- boxes, I am always available to talk with you about what you want and what you need to reach you ultimate goal.

Swipe to see the different packages I propose and hopefully I’ll see you in my inbox real soon!

21/10/2021

But I just need ONE logo…!

Mh no you don’t. And I don’t say that to sale my services. I say this as a friend AND a brand designer. You can’t have a one size fit all. Think about all the different assets you will have for you brand. Business card, loyalty card, invoices….pencils?!

You need at least three different sizes for your logo. One main, it can be portrait or landscape. Secondly if you chose landscape for you main well you will need a portrait and vice versa. And a monogram or icon for smaller assets.

Don’t be that kind of person that stretch your logo. It’s definitely not professional nor appealing.
Thanks for coming to my Ted talk!

19/10/2021

Mockup time!

Including mockups into the packages I propose have so much values.
First it helps the client in visualizing their brand in the real world. How things will look, they textures and layout.

Secondly it can be so great for the future content on social or website. Cost effective compared to a product shot.

It builds excitement when you present these to clients while doing a brand proposition.

I absolutely love it. And my clients do too!

14/10/2021

Some more magical stuff on here! ✨

If you haven’t seen my episode two of « watch me rebrand businesses in London streets » in my reels, you missed this really magical brand.

As I was saying, this shop is truly close to my heart as it’s where I shopped my very first crystals and where the where taught me so much about them. She is full of knowledge and wisdom. Everything in this shop is full of energy and organic shape.

It was such a blessing to work on the assets. If like these as much as I do stay around to see the rest of the brand appear in the future posts. 💫👀

08/10/2021

An Eco-Font is a font designed to be as economical and environmentally friendly as possible during the print process. They do this by attempting to reduce the amount of ink required, without impacting legibility.

A font called Ecofont has been created with small holes that are indistinguishable at the point sizes that most documents are printed at, because of the way that ink naturally bleeds on paper and fills in the holes. It is a sans-serif font based upon the Vera Sans family of fonts, and offers a saving of 15% in comparison to its parent typeface. Ecofont is a paid for font, with a lifetime license costing $20 and includes a computer app that applies the same small holes to other fonts. When this was used to reduce the ink load of Arial, a reproducible test comparing Arial with Ecofont Arial showed savings of 28%.

Fun fact: in 2014, Ryman launched Ryman Eco and described it as “the world’s most beautiful sustainable font.” Their used thin lines to create each letter (making them hollow) so that, much like Ecofont, ink bleeding “fills in the gaps” when printed at small point sizes. The difference with Ryman Eco however, is that if it is used at larger sizes the negative space in each letter becomes a design feature and the font remains visually appealing.

28/09/2021

A simple way to avoid all this: A brand audit! TADAAAAAA.

It’s all fun sparkly when starting a branding project with a dream client. Until we both realise that we don’t know what needs to change with your current branding. That’s why it’s so so so important for me to do a big overall scan of your business from head to toe. On social, messaging, website, voice etc…Following that, the answer can be really simple or slightly more complex. Both ways, all is fine and you and I can start analysing this and get working!

We can then start on a fresh ground, trying to understand what you can offer to the world and to your customers and how to translate that within your brand. With the help of guideline documents, marketing strategy, new visual identity and so on, I will be able to put you and your business back on track.

There is three brand audits available to win in my previous post to celebrate my 1000 followers, so if you feel like you need a little lightbulb moment; feel free to participate and take this chance for your business!

27/09/2021

As a THANK YOU for 1000 followers, I'm launching not ONE but TWO giveaways! This first one is for all the business owners following me!
⁠
I'm offering 3 x 1hr brand audits call alongside a custom built action plan to help three lucky winners to grow their business!⁠

A brand audit will help you understand how your customers view and interact with your business. It will outline the strengths and weaknesses of your brand and also help build an action plan to improve on everything that needs to.
⁠
How to enter:⁠
Like this post⁠
Follow
Comment to enter, tag your buddies⁠ (maximum 4 entry)
Share this in your story for an extra point, & don’t forget to tag me!

Rules:⁠
➡️ One comment per entry
➡️ Competition ends in 2 weeks time. Closing date:
➡️ Winner will be chosen at random using a generator⁠
➡️ Winner to be announced on my stories on and contacted via DM to book in the first session. ⁠
⁠
This is open to anyone who would benefit from having some personalised help within their business.

Designers, I have⁠ something else in mind for you this week. Sooooo, stay around here.
⁠
Good luck everyone! I'm super excited for this! x

24/09/2021

Cute brand pattern for my latest passion project. I think these would so cute as phone cases or wallpapers for your phone. They might as well look good good on stories template. So now I think about it they would look good EVERYWHERE. 🤩

22/09/2021

Mock-up time!

I am in love with this YouTube banner. Not gonna lie!

Putting my designs and collaterals in condition always helps my clients getting that vision of what their brand will look like in the “real world”. I love including it into my packages as they also make a great first content for social media.
It’s also useful to make sure all your platforms and assets look consistent and even.

*here I used great thumbnails from her YouTube channel as she is one of the biggest inspiration for this passion project. 🥰

20/09/2021

Here a few reasons listing why I am not the perfect sustainable consumer and probably never will:

I stopped eating meat 👉 Though I bought a pair of leather shoes last year.

I care about animals wellbeing 👉 Though I still eat cheese.

I go shopping zero waste for cupboard food 👉 I sometimes order takeaway.

I shop local 👉 Sometimes I buy vegetables from another country.

And here is how I try to feel less guilty about it:

I bought my shoes through the brand Veja, they are a fair trade and sustainable brand. Completely transparent about how they do things and how they try to be as thoughtful as possible in their process and sourcing.

I try and eat cheese from local organic farmers.

I will walk to the take away restaurant whenever it's possible to try and lower the carbon footprint.

If I buy vegetable from outside the county I will always try and choose the plastic free option.

Be kind and understand to others. But also to yourself.

16/09/2021

You asked, I delivered.
I was in a coffee shop with my friend Becca the other day when she told me she really liked my notion page for Instagram. And I thought: thanks, wanna see more?

I never thought about it much tbh. But I thought it could be helpful to the people just like me with 100 different notes on their computer, links everywhere. And that “super great idea” you thought about yesterday but forgot now.

Also. I might be giving this notion template away for my future giveaway in a couple of weeks.

What do you think? 😏

14/09/2021

Sustainability is not only a recycled logo on the back of a cardboard box. It's composed of three categories: Social, economic and environmental.

It takes those three factors to create a sustainable brand, business or products. Whatever you are creating must have as little impact as possible on these three categories.

That's why diving into a research process is so important when starting any project. I can help you to find the best solutions for your business and the rest of the world.

Queens&Minds

25/10/2021

21/10/2021

19/10/2021

14/10/2021

08/10/2021

28/09/2021

27/09/2021

24/09/2021

22/09/2021

20/09/2021

16/09/2021

14/09/2021

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