CRATE Advertising Agency

CRATE Advertising Agency Global reaching, digital first marketing agency. Specialising in multi-channel paid media services.

👉 Struggling to match GA4 sessions with your ad platform clicks?💡 Blame GA4 attribution.Here’s the catch: GA4’s default ...
30/09/2025

👉 Struggling to match GA4 sessions with your ad platform clicks?
💡 Blame GA4 attribution.

Here’s the catch: GA4’s default session source rewrites attribution, so paid traffic often gets credited to organic or direct.

If you want like-for-like with your ad platform, use manual UTM session source.

Rule of thumb:
Manual = accuracy for reconciling paid traffic
Default = insights for multi-channel journeys

https://www.crateadvertisingagency.com/insights/tracking-paid-media-performance-on-google-analytics-4-ga4

For brands aiming to be part of the student conversation, Snapchat should be at the top of your media mix.🎯 Reach & Enga...
22/09/2025

For brands aiming to be part of the student conversation, Snapchat should be at the top of your media mix.

🎯 Reach & Engagement: 29% of UK 16–24 year olds say Snapchat is their main social app (ahead of TikTok and Instagram).

🪇 Ad Fit: From AR Lenses to geofilters, Snapchat’s formats align seamlessly with student behaviours.

👻 Authenticity Wins: Campaigns like "Say It In A Snap" show that peer-driven content resonates far more than traditional brand messaging.

https://crateadvertisingagency.com/insights/targeting-students-why-snapchat-should-be-in-your-marketing-mix

Reddit is shaping how people search, discover, and talk about brands. For marketers, Reddit offers more than ad space—it...
17/09/2025

Reddit is shaping how people search, discover, and talk about brands.
For marketers, Reddit offers more than ad space—it’s a source of authentic audience insight.
Listen first, engage carefully, and use conversations to fuel content strategies without disrupting community culture.
👀 Brands that get Reddit right will gain an edge in the new search + AI era.

https://crateadvertisingagency.com/insights/the-rise-of-reddit-in-search-marketing

From Brand Safety to Brand Suitability 🚀The advertising industry is shifting.It’s no longer just about avoiding risk—it’...
16/09/2025

From Brand Safety to Brand Suitability 🚀
The advertising industry is shifting.
It’s no longer just about avoiding risk—it’s about finding the right fit.
🔒 Brand Safety kept ads away from harmful or inappropriate content.
🎯 Brand Suitability takes it further—aligning ads with context that matches a brand’s values, tone, and audience expectations.

In a world where attention is scarce, context is everything. The future isn’t just safe—it’s suitable.

https://www.crateadvertisingagency.com/insights/brand-safety-across-programmatic-buying

The way we watch TV has changed, and so has advertising. 🚀 Connected TV (CTV) is a game-changer for brands looking to re...
09/09/2025

The way we watch TV has changed, and so has advertising. 🚀 Connected TV (CTV) is a game-changer for brands looking to reach new audiences.

✅ Precise Targeting: Reach specific demographics and interests.
✅ Advanced Measurement: See exactly how your ads perform.
✅ Premium Content: Advertise on trusted platforms like Netflix at a fraction of the cost.

Ready to future-proof your TV strategy?

https://www.crateadvertisingagency.com/insights/programmatic-buying-across-ctv-the-time-is-now

As routines kick back in, consumers are rethinking what they buy, how they spend, and what really matters. Rising living...
04/09/2025

As routines kick back in, consumers are rethinking what they buy, how they spend, and what really matters. Rising living costs mean tighter budgets, but people aren’t simply trading down – they’re recalibrating for value, choosing quality, durability, and wellness over quick wins. At the same time, sustainability is no longer niche, with resale, repair, and low-waste habits moving mainstream.

For brands, this shift is a chance to build real trust by aligning with priorities of affordability, wellbeing, and purpose. In many ways, autumn is fast becoming the new January – a season of fresh starts and redefined consumer habits.

https://www.crateadvertisingagency.com/insights/embracing-the-autumn-reset-changing-consumer-habits-in-a-new-season

The UK's "back to school" period is a massive £11 billion event, second only to Christmas. But with the cost-of-living c...
02/09/2025

The UK's "back to school" period is a massive £11 billion event, second only to Christmas. But with the cost-of-living crisis, consumer behavior has shifted dramatically.

Parents are seeking value more than ever, and brands are responding. Clarks, for example, is promoting its lowest-priced range in a decade to win over families.

Meanwhile, a major battle is unfolding in the stationery aisle. While heritage brand Stabilo focuses on a broad "Start Beginning" campaign, challenger brand Legami is tapping into social media trends with its highly collectable, viral stationery, especially its popular erasable pens.

This season shows that a brand's success hinges on understanding its audience's changing priorities, whether that's through value messaging or viral appeal.

https://www.crateadvertisingagency.com/insights/clarks-legami-whos-winning-the-back-to-school-marketing-race

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