BlackCat Content

BlackCat Content Helping small businesses dream bigger and market better.

It's been another busy month in the world of marketing.We've rounded up some of the biggest stories from July, including...
04/08/2026

It's been another busy month in the world of marketing.

We've rounded up some of the biggest stories from July, including:

🤖 ChatGPT Ads rolling out
🌿 Belvoir Farm's new "Obsessed with Taste" campaign
🧠 Anthropic's trust-first approach to AI advertising
🍅 Heinz × Heineken's unexpected collaboration
📺 YouTube's crackdown on AI-generated "slop"
🍺 Tom Holland's BERO teaming up with Odyssey

There's a clear theme running through all of them. The brands making the biggest impact aren't just promoting products. They're building trust, creating memorable partnerships and finding new ways to connect with people.

Count Binface has been everywhere lately. 🗳️BBC Radio 4. Good Morning Britain. BBC Newsnight... and, somehow, all over o...
15/07/2026

Count Binface has been everywhere lately. 🗳️

BBC Radio 4. Good Morning Britain. BBC Newsnight... and, somehow, all over our Instagram and TikTok feeds too.

For a local by-election, that's pretty unusual. So what's going on?

Whatever you think of his politics, one thing's hard to argue with: his marketing is working.

From grabbing attention to creating genuinely shareable content, there's plenty brands can learn from the way Count Binface has built his online presence.

Tap the link in our bio to see what marketers can take away from one of the UK's most unconventional political campaigns.

Good content starts with learning from people who know their craft.We recently caught up with Chioma Eve, a content and ...
03/07/2026

Good content starts with learning from people who know their craft.

We recently caught up with Chioma Eve, a content and communications specialist with more than five years' experience in health and women's health writing, to talk about technical writing, how to break into the field, and what it takes to write about complex topics clearly.

If you've ever been curious about technical writing, this one's for you. ✍️

And if you're looking for content marketing advice or writing support for your business, we'd love to chat.

08/06/2026

How does AI content vs human content perform in organic search?

How many marketers are utilising email in their campaigns?

What sites are being referred to the most in LMMS?

We unpick some of these questions and more in our June marketing stats!

Great campaigns stay with you... anyone remember TIME's red rectangle visuals? A great reminder for businesses to think ...
04/06/2026

Great campaigns stay with you... anyone remember TIME's red rectangle visuals?

A great reminder for businesses to think about the box!

What's happened in marketing this month?!We pick 6 of the top stories, everything from National Geographic's bee hotels ...
02/06/2026

What's happened in marketing this month?!

We pick 6 of the top stories, everything from National Geographic's bee hotels to Spotify's disco ball logo.

Check out the stories here >>

07/05/2026

It’s somehow already been a week since BrightonSEO 😅

We’ve been reflecting on some of the standout takeaways from the last few days:

1) Focus on customer pain points

2) Perfect data doesn’t exist in organic search; we can only work with the data we have available

3) Think about organic search as brand real estate, not just rankings

4) Build more thematic, audience-led content rather than relying purely on keyword research

Most importantly for small businesses: don’t panic about the changes happening in organic search. The fundamentals still matter, understanding your audience, creating useful content, and building trust.

BrightonSEO, we’ll see you shortly!Last time, we were tie-dyeing tees and getting deep into conversations about how back...
30/04/2026

BrightonSEO, we’ll see you shortly!

Last time, we were tie-dyeing tees and getting deep into conversations about how backlinking shapes long-term organic growth. Somehow, that doesn’t feel all that long ago.

Now we’re ready to do it all again, surrounded by some of the sharpest minds in search.

If you’re at BrightonSEO and up for a chat, drop us a DM. We’ll be around today and Friday and would love to connect.

“Found your name in the Epstein files…” and other questionable subject lines.Your subject line is the first battle for a...
28/04/2026

“Found your name in the Epstein files…” and other questionable subject lines.

Your subject line is the first battle for attention in your inbox, but how far is too far? 👀

Open rates matter. But trust lasts longer.

Humour and shock can get the click, yes... but only if it actually fits your brand. Otherwise, you’re just attracting the wrong attention for the wrong reasons.

Get clear on your brand first; the subject line comes after.

27/04/2026

You’ve probably heard the term “email nurture flow” before… but it’s not always explained in a way that’s easy to follow.

And honestly, it’s one of those things that sounds more complicated than it actually is.

So we’re stripping it right back.

This is our BlackCat Email Nurture Flow 101: what it is, how it works, and when it makes sense to use it.

If you’d like us to go deeper into it, just hit reply or send us a message, we’re happy to chat.

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