The Creative Lab

10/05/2024

Our Creative Director Franco Reda just shared his latest MidJourney creation that envisions a world where corporations run entire cities. Think buildings, cars, even clothing—all designed with a company's unique brand identity. It's like stepping into a branded universe!

Would you live in a corporate-run city? Check out the images and share your thoughts!👇

CorporateCities

04/05/2024

🌟 May the 4th be with you! 🌟

At The Creative Lab, we're excited to share these posters we've created for our client, Safe Roads Challenge. To celebrate Star Wars Day, we used some of your favorite iconic characters to remind everyone about the importance of mindful driving. From Jedi to Sith, even the galaxy's mightiest heroes need to stay alert behind the wheel. Let's all pledge to drive safely and responsibly. Check out our designs, and may the Force guide you to safe roads!

🚦✨

12/06/2023

Been a while since I posted anything AI related, so I'm delighted to unveil my latest AI concept advert for the World Wildlife Fund (WWF), which embodies the urgent message of species extinction through the metaphor of an hourglass. In these concept adverts, I depict the diminishing sand grains in an hourglass, symbolising the dwindling time we have to safeguard endangered species and their habitats.

12/05/2023

Today, we had some fun using AI to bring brand logos featuring animals in their identity to life. By using Midjourney we were able to create realistic renditions of the animals in the logos and give them a new digital life. While this project was just for fun, it's impressive to see how AI can be used to enhance brand recognition and engagement.

02/05/2023

What if the pure, unbridled feeling of driving could be captured not through the product itself, but through the power of the brand icon? These concept ads featuring iconic brands such as Ferrari, Lamborghini, and Jaguar do just that - symbolising the raw power and unadulterated joy of driving. By showcasing the brand icon front and center, we tap into the primal connection between man and machine, and evoke the sense of strength, agility, and control that these brands represent. These ads are a testament to the emotive power of brand icons and their ability to create a lasting impression on consumers.

16/04/2023

Our ECD's latest Midjourney study explores the concept of neglect and abandonment. Abandoned and decaying sports cars can be both a poignant and captivating sight. The rusting metal, faded paint, and graffiti offer a haunting glimpse into the past, where these machines once roared with power and precision. While they may serve as a reminder of loss and neglect, they also represent the beauty of impermanence and the importance of cherishing our history.

11/04/2023

For his latest Midjourney project our ECD Franco Reda has delved into the realm of mythology and high fashion to create a set of four striking Vogue covers inspired by the Four Horsemen of the Apocalypse. Using AI, he has imagined what this collection would have looked like if photographed by the late, great Helmut Newton.

05/04/2023

You may already know that our ECD Franco Reda is a big fan of comic books and cats. But, did you know that he also have a deep love for football?
He's created these premiership football mascots using Midjourney, bringing to life the spirit and personality of some of the most iconic teams in the English Premier League (yes even Chelsea 😉).
Which is your favourite? Would you like Franco to create one for your team? Let us know in the comments below 👇

27/03/2023

The force is strong with this one 👊🏼

17/03/2023