11/03/2026
Solar demand is growing fast.
But most installers still rely on referrals and word of mouth for new work.
Industry campaigns show what happens when solar companies run structured lead generation systems:
$1,000 ad spend
→ 65+ homeowner enquiries
→ ~$15 cost per lead
→ 10 consultations
→ 2–3 installs
With solar installs often worth $8k–$15k, just a few conversions can make campaigns extremely profitable.
The solar companies scaling right now control their pipeline instead of waiting for the phone to ring.
If you run a solar installation business and want more consistent enquiries, DM SOLAR.
solarinstallers