24/04/2026
Most solar companies blame Meta Ads when leads don’t convert.
The ads are rarely the problem.
You can have the best ad in the world but if there’s no system behind it catching those leads - you’re just paying for people to forget you exist.
Seen it happen over and over in solar. The budget gets pulled, the ads get blamed, and nothing changes.
The fix isn’t better ads. It’s what happens after the click.
Save this for when you’re ready to sort it.