Lucy Edge

Lucy Edge Freelance copywriter, content writer and strategist. Specialising in purpose-led brands, e-commerce, sustainability, yoga and wellness.

Author of Yoga School Dropout. Yoga Brand Lab - marketing for yoga teachers.

When the  became the Grand Ole Albert Hall for the night. Performers including     and  performed on a circle of wood fr...
30/09/2025

When the became the Grand Ole Albert Hall for the night. Performers including and performed on a circle of wood from the original stage floor of the Ryman Auditorium and made 5000 people’s dream come true! Fantastic way to celebrate 100 years of country music at The Opry 🇬🇧🇺🇸🤠🎶❤️

Tune into BBC Rafio 2 October 2nd at 7pm to hear Bob Harris - the host of Radio 2’s country show - interview the stars backstage, followed by the show itself. It’s also on telly on October 4 at 8.40pm on BBC2. Plus catch up options on BBC Sounds and iPlayer ❤️

When your new  jumper matches your damson and apple Suffolk Crunch crumble
23/09/2025

When your new jumper matches your damson and apple Suffolk Crunch crumble

Little did my old girl Maisie know she was about to go to the vet! She absolutely hates it (cue major league hissing) bu...
03/09/2025

Little did my old girl Maisie know she was about to go to the vet! She absolutely hates it (cue major league hissing) but it was worth the trip because she was prescribed arthrocam for her arthritis and she’s seems so much better now - before and after to follow - once she’s been on it a couple of weeks ❤️🐾

Acing my crunch goals this Monday morning 🥣✨Strawberries + blackberries + blueberries + Greek yoghurt + locally made  Su...
26/08/2025

Acing my crunch goals this Monday morning 🥣✨

Strawberries + blackberries + blueberries + Greek yoghurt + locally made Suffolk Crunch Granola.

A total score of 84 on my app 💛

Shining bright at  with
24/07/2025

Shining bright at with

Couldn’t be happier to be back in the fold. Please let me know what you’d like to see from us in terms of colours, desig...
21/07/2025

Couldn’t be happier to be back in the fold. Please let me know what you’d like to see from us in terms of colours, designs and products!

We have a little news to share — the kind that feels completely right.

We have a new leader, Lucy Edge. Some of you may remember her from her days at YogaClicks where she was Co-Founder and Creative Director.

Says Lucy, “Eye pillows were always my favourite thing. They’ve always represented something deeper to me: a return to rest, to softness, to stillness. And now I’ve come full circle. Back to the thing I loved most. Back to calm. It feels good to be back – and I can’t wait to bring this new chapter to life."

Been hard at work shooting pictures for my  campaign. Think it might be time for a glass of Rose!
18/07/2025

Been hard at work shooting pictures for my campaign. Think it might be time for a glass of Rose!

These two amazing women have been a constant source of light for me for over 40 years, and have inspired so many other w...
01/12/2022

These two amazing women have been a constant source of light for me for over 40 years, and have inspired so many other women along the way, including the amazing Haim sisters. Thank you for everything Christie McVie. Hallelujah indeed.

How to Get Bums on Yoga Mats, with the British Wheel of Yoga 11-12.30 June 28th on Zoom. With rising prices everywhere, ...
01/06/2022

How to Get Bums on Yoga Mats, with the British Wheel of Yoga

11-12.30 June 28th on Zoom.

With rising prices everywhere, it’s getting harder and harder to persuade people to pay for yoga, especially with so many free classes out there.

In this FREE 90-minute workshop in collaboration with , I will show you how to create and sell classes that people want to sign up and pay for.

We’ll cover how to create and differentiate your brand, how to create a signature course, how to get the word out, and how to build relationships that convert into bums on mats.

To access the workshop tomorrow...

Log in to your BWY account with your member's number and then click this link to join the workshop:

https://www.bwy.org.uk/members/resources/35/

That takes you to a members only page (hence needing to be logged in to the BWY website) with the Zoom link. Just click the link to join the webinar.

The same link will give you access to the recording after the event. You will also need to log in first using your member's number, then click the link.

Lovely lunch with  and Aggy   🌸🌸🌸
23/04/2022

Lovely lunch with and Aggy 🌸🌸🌸

Beautifully peaceful day amongst the Henry Moore sculptures at Much Hadham - sometimes you don’t need words 😉
17/04/2022

Beautifully peaceful day amongst the Henry Moore sculptures at Much Hadham - sometimes you don’t need words 😉

30/03/2022

Calling all yoga teachers…

Do you need a eureka moment with your marketing?!

I offer one-to-one coaching calls for £95. From getting clear on your brand stand to creating a signature course - we get it done!

DM me for details.

Lucy x

Address

Kensington Gore
London
SW7 2AP

Opening Hours

Saturday 9am - 5pm
Sunday 9am - 5pm

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