Influencer

Influencer Combining human creativity and intelligent global data, we build meaningful relationships between brands and creators.

27/08/2026

Creator-First AEO is finally here 🎉

Influencer is partnering with .profound to put creator marketing at the center of AI search 🤖

When someone asks ChatGPT for a recommendation, the answer is built from the reviews, comparisons and real experiences made by the creators already taking over your feed.

Put simply 👉 your content doesn’t stop working when the campaign ends. It keeps shaping what AI recommends months later.

This is the future of creator marketing, and we can’t wait to lead it with .profound by our side 🤝

🔗 Link in bio for more details ✨

Most brands still measure creator marketing success by reach alone…Reach isn’t the problem. The strategy behind it is💡Th...
06/08/2026

Most brands still measure creator marketing success by reach alone…

Reach isn’t the problem. The strategy behind it is💡

The purchase journey today has multiple touchpoints, and no single type of creator partnership can cover all of them.

A full-funnel system invests in three types of creators, each playing a different role, and together they turn brand value into measurable results ✨

Swipe through to see how it all works together, and share your thoughts with us in the comments below!

28/07/2026

Someone’s gotta hold down the strategy in this creator economy 😅😏

20/07/2026

5 things worth the money… brand edition🤳💰
(aka where we’d put a 2026 creator marketing budget)

1. Long-term partnerships → build deeper trust with more than a one-off post ever could
2. Micro-creators → drive bigger engagement and closer connection to audiences
3. Content series → build community and keeps audiences coming back for more
4. Community-first launches → build hype and momentum before the big reveal
5. Affiliate programs → full-funnel strategies that work with platform integrations

Which one stood out to you? Share with us in the comments below👇

02/07/2026

Creators are no longer supporting growth - they ARE the growth ENGINE🔥

A few weeks ago, we hit the ground in Soho for a 2-day pop-up where we brought together brands, creators and industry leaders to bring social commerce to life.

This event wasn’t just a moment, it was a signal to the power of creators and where the industry is headed.

A huge thank you to everyone who was part of it! If you missed our event and want to learn more - make sure to click the link in our bio and download our exclusive shop social report! 🔗

To much more coming ahead🚀✨

25/06/2026

The days don’t stop when you’re at Cannes🦁🇫🇷

From panels, happy hours and everything in between - our team’s been beating the heat and on the ground all week (we’ll sleep in July 😅)

23/06/2026

“Cannes” grip is holding on for some AC, fresh batteries and some much needed hydration 😅

19/06/2026

Why choose between views and revenue? You don’t have to anymore and here’s why 👇

Social commerce now combines authentic storytelling with affiliate infrastructure.

By bringing authentic creator content and affiliate marketing together, brands can build full-funnel campaigns through:

1️⃣ Shoppable content
2️⃣ Trackable engagement
3️⃣ Targeted messaging
4️⃣ Sales performance data

The days of isolated, one-off creator campaigns are fading and the brands that are investing in long-term partnerships are generating measurable results.

The question isn’t whether creator content drives sales. It’s how effectively you’re connecting storytelling to conversion.

Does your marketing strategy successfully bridge the gap between content and commerce?
Let us know in the comments.



🎙️Hayden Bowler, VP of Commerce

17/06/2026

when it’s the week before Cannes…😅

We built an actual shop straight out of your phone📱🛍️Two days in Soho. Real brands. Real conversations. The future of so...
16/06/2026

We built an actual shop straight out of your phone📱🛍️

Two days in Soho. Real brands. Real conversations. The future of social commerce IRL.

The energy in the room was a validation that social commerce isn’t coming. It’s already here.

All the key takeaways are in our Shop Social report. Link in bio👆

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