B2B Marketing

B2B Marketing Keeping you updated with all things B2B – join us! They can interact, share, learn and collaborate with other knowledgeable marketers, wherever they are.

B2B Marketing is a professional community where all B2B marketers can easily communicate with others like them. Offering training and events, the latest industry news and best practice advice online, B2B Marketing provides worthwhile relevant content that’s easily accessible for everyone.

23/07/2026

Feeling like your CEO just doesn't get it?

You're not alone - actually 84% CEOs admitted that they see marketing as a support function rather than a growth driver.

Read the CEO blind spot report at the link in bio to find out the three key CEO blind spots where marketing's value is going unseen - and what you can do about it.

22/07/2026

Not every event is designed for everyone.

The Propolis Leaders Forum 2026 is an invitation-only experience for senior B2B marketing leaders looking to exchange ideas, tackle today's biggest challenges and build valuable connections.

Think you belong in the room? Apply to attend via the link in our bio.

05/07/2026

Commercial credibility → Trust → Influence → Freedom.

Simple, yet exponentially powerful.

A reminder that marketing's greatest opportunity isn't just creating campaigns. It's becoming indispensable to the business.

25/06/2026

If everyone has access to the same AI tools, what makes you different?

According to Nick Mason, the answer isn't ex*****on.

It's judgment.

Watch this thought-provoking clip from our latest podcast episode.

Full episode via the link in bio.

24/06/2026

For years, marketers have been asked to prove the value of brand. Now the tools are catching up.

Watch Fiona McKenzie explain how modern GTM teams are measuring brand impact and using data to guide future growth.

Link in bio.

24/06/2026

Is marketing perfection enough?

According to Fiona McKenzie, the real goal is go-to-market perfection.

In this podcast clip, Fiona explores why customer-first thinking, buying group consensus, and connected GTM strategies will define the next generation of growth.

🎧 Watch the full conversation via the link in bio.

24/06/2026

The next five years could be marketing's biggest opportunity yet.

In this clip from the B2B Marketing Podcast, Nick Mason shares why disruption, change, and uncertainty could be the catalyst for marketers to rewrite the rulebook.

Watch the full conversation featuring Nick Mason, Fiona McKenzie, and Richard O'Connor.

Link in bio.

RIP to the campaigns that didn't make it.At The Campaign Graveyard at B2B Ignite 2026, marketers from Windhover, Workboo...
18/06/2026

RIP to the campaigns that didn't make it.

At The Campaign Graveyard at B2B Ignite 2026, marketers from Windhover, Workbooks, StarTech.com, UiPath and Omne will share real campaign failures, what went wrong, and the lessons they learned along the way.

Sans polished success stories, and full of honest marketing confessions.

Think you could have saved them? Play The B2B Campaign Graveyard Quiz and unlock 20% off your Ignite ticket.

Link in bio.

11/06/2026

What does a room full of physicists from 1927 have to do with B2B marketing in 2026?

According to Nick Mason, quite a lot.

Watch this preview of his upcoming B2B Ignite session and discover why marketing may be heading for a paradigm shift.

Secure your spot at Ignite to continue the conversation. Link in bio.

05/06/2026

What if marketing's biggest opportunity isn't better campaigns?

What if it's becoming the function that connects customers, data, sales, technology, and growth?

In this conversation with Fiona McKenzie, we explore why marketers have the potential to become the MVPs of the modern business.

Watch now via the link in bio.

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