http://www.strawberrysocial.com/

StrawberrySocial, 71-75 Shelton Street, London (2026)

20/08/2026

Content creation is moving further inside the platforms. What it means for your organisation📱

In our spring social media trends briefing, we explored the five biggest shifts shaping the emerging AI internet - and what organisations should be thinking about now.

Notably, one key theme connected almost every development: TRUST.

This week, we are diving into TREND 3: Content creation is moving further inside the platforms.

Social platforms keep expanding their native editing, publishing, and monetisation tools - from Instagram Edits to YouTube Shorts planning. Creating inside these apps is faster and algorithm-friendly, but relying on them increases platform dependency. When features change or access is restricted, your creative assets and audience data are at risk.

What this means for organisations:

Native tools offer convenience, but it shouldn't cost you control.

• Audit which parts of your workflow rely on a single platform.

• Store master files and raw assets securely off-platform.

• Build multi-channel strategies so your audience extends beyond the platform.

Importantly, use the tools. Just avoid building your entire strategy around something you do not own.

Ready to find out more? Discover how all 5 trends are impacting your organisation: https://www.strawberrysocial.com/blog/battle-for-trust/

[ID: Red background with a white box in the centre that says Trend 3: Content creation is moving further inside the platforms. Platforms are increasingly building creation, editing, monetisation and performance tools directly into their own ecosystems. In the lower right corner of the image, there is a cartoon illustration of a woman with bright blue hair wearing VR goggles, looking up with an amazed expression and her hands raised. The StrawberrySocial logo is in the bottom left corner.]

19/08/2026

Building an online community? Make yours thrive with our proven tips!

Creating a successful online community requires more than just providing a platform. It's about building genuine connections between members and creating a sense of belonging.

Here are four key strategies to keep connection at the heart of your online community:

1. Be a familiar face. Regularly pop into your community to chat with members. Show you're a real person who cares by engaging in conversations and responding to comments with honesty and authenticity to build true connections.

2. Personalised responses are key. Template answers are a good start, but replace robotic replies by injecting some personality to show it's you, not a script.

3. Turn up the fun with platform tools! Explore interactive features such as polls, quizzes, and challenges to get everyone talking and learn valuable insights about your amazing community.

4. Content by the community, for the community! Celebrate and get involved with user-generated content just like our friends at NSPCC They share posts that encourage user participation, allowing their social team to join in the fun through active responses and genuine connection.

What’s your top tip for building genuine connections in your community? We’d love to hear your experiences in the comments below ⬇️

[ID: The graphic features a mustard yellow background with a white title box in the centre that reads, How to prioritise connection in your online community. There are 4 responses listed below the title, in black boxes: 1. Be a familiar face. 2. Personalise your responses. 3. Explore platform tools. 4. Celebrate UGC (User Generated Content). The StrawberrySocial logo is in the bottom left corner.]

17/08/2026

Calling all Social Media Managers! 📢

At StrawberrySocial, online safety is a top priority. That's why we've compiled the ultimate resource packed with 30 actionable tips to help your marketing team stay safe and compliant online.

This week, we're diving into Tip 2: Publish Your Online Safety Policy.

Our expert advises:
"Create a clear and concise online safety policy, then publish it somewhere highly visible. Make sure it’s written in plain English and is accessible for everyone. Review your policy on a regular basis and update it as needed."

Here's why this step is so crucial:

➡️ Having a clear online safety policy shows your commitment to protecting your supporters and builds trust.

If your organisation needs help publishing its online safety policy, get in touch!

P.S. Ready for all 30 tips? Access the full guide here: https://www.strawberrysocial.com/blog/30-online-safety-tips-for-community-managers/

[ID: Mustard background with large clouds around the borders. There is a speech box in the middle of the page which shares Online Safety Tip 2: Publish your online safety policy. Create a clear and concise online safety policy, then publish it somewhere highly visible. Make sure it’s written in plain English and is accessible for everyone. Review your policy and update it as needed. The StrawberrySocial is displayed in the bottom left corner.]

13/08/2026

Automated moderation is becoming a brand-safety issue. What it means for your organisation 🔒

In our spring social media trends briefing, we explored the five biggest shifts shaping the emerging AI internet—and what organisations should be thinking about now.

Notably, one key theme connected almost every development: TRUST.

This week, we are diving into TREND 2: Automated moderation is becoming a brand-safety issue.

Social platforms rely heavily on automated systems to classify, rank, and remove content at scale. But when legitimate posts are misclassified, reach is restricted, or harmful content stays visible, these aren't just technical glitches - they directly impact your reputation, visibility, and audience communication.

What this means for organisations:

Brand-safety and escalation processes must now account for decisions made by automated platform systems.

• Establish clear monitoring to quickly spot misclassifications and unexpected reach drops.

• Build defined escalation paths so teams know when and how to challenge automated platform decisions.

• Plan for audience support if important content becomes unavailable.

Automation may be making the initial decision, but people still need to understand the consequences and decide what happens next.

Ready to find out more? Discover how all 5 trends are impacting your organisation: https://www.strawberrysocial.com/blog/battle-for-trust/

[ID: Mustard yellow background with a white box in the centre that says Trend 2: Automated moderation is becoming a brand-safety issue. Automated systems now rank and moderate content at a scale that human reviewers cannot match. In the lower right corner of the image, there is a cartoon illustration of a woman with bright blue hair wearing VR goggles, looking up with an amazed expression and her hands raised. The StrawberrySocial logo is in the bottom left corner.]

12/08/2026

Is it time for a social media strategy refresh?

Our FREE Social Media Platform Strategy Template, created by our social media engagement specialists, will help you to review what's working (and what isn't!) this summer.

With this template, you will:

• Review your plans for each social media platform to engage supporters and raise awareness.
• Ensure you are continuing to strengthen your brand’s voice and build trust on the platforms that matter most.
• Track and measure the success of your campaigns on individual platforms.

➡️ Download your copy here: https://www.strawberrysocial.com/one-page-social-strategy-template/

[ID: A teal background with a white title box in the centre of the graphic that says "Download your FREE social media platform strategy template" in black font. Under the box, the phrase "VISIT OUR WEBSITE!" is written in capital letters. In the left corner of the image, there is an illustrated woman with retro-style hair and yellow glasses who looks surprised while holding a smartphone. The StrawberrySocial logo is in the bottom right corner.]

10/08/2026

Calling all Social Media Managers! 📢

At StrawberrySocial, online safety is a top priority. That's why we've compiled the ultimate resource packed with 30 actionable tips to help your marketing team stay safe and compliant online.

This week, we're diving into Tip 1: Nominate Online Safety Champions.

As our expert insight highlights:
"Give online safety a face by appointing key members of your Marketing, Social Media, IT and PR teams as champions. That way, people know who to contact and the public knows you take safety seriously."

Here's why this step is so crucial:

➡️ Clear Point of Contact: Your champions become the go-to people for online safety concerns, both within your team and externally.
➡️ Public Commitment: Having dedicated champions visibly demonstrates your organisation's commitment to prioritising online safety to your followers.

Does your organisation already have an Online Safety Champion? Let us know in the comments!

P.S. Ready for all 30 tips? Access the full guide here: https://www.strawberrysocial.com/blog/30-online-safety-tips-for-community-managers/

[ID: Teal background with large clouds around the borders. There is a speech box in the middle of the page which shares Online Safety Tip 1: Nominate Online Safety Champions. Give online safety a face in your organisation! Nominate key members from your Marketing, Social Media, IT & PR teams as Online Safety Champions. The StrawberrySocial is displayed in the bottom left corner.]

06/08/2026

Discovery is moving beyond traditional search. What it means for your organisation 🔍

In our spring social media trends briefing, we explored the five biggest changes shaping the emerging AI internet - and what organisations should be thinking about now.

Notably, one key theme connected almost every development: TRUST.

This week, we are diving into TREND 1: Discovery is moving beyond traditional search.

The way people find information is changing, but this isn't simply a case of audiences choosing TikTok over Google. With AI Overviews generating single answers from multiple sources, and platforms like TikTok driving intent-led discovery, how people find information has completely changed. And that presents a visibility challenge for brands.

What this means for organisations:

Being visible now depends on producing material that is credible enough to be surfaced, quoted, or recommended across several different discovery environments.

• Answer real audience questions directly with genuine, first-hand expertise.

• Combine video, images and social content alongside website copy.

• Focus on being useful where conversations happen, rather than aiming to be everywhere.

Ready to find out more? Discover how all 5 trends are impacting your organisation: https://www.strawberrysocial.com/blog/battle-for-trust/

[ID: Teal background with a white box in the centre that says Trend 1: Discovery is moving beyond traditional search. Content now needs to be discoverable in feeds, search engines, AI models, and community spaces alike. In the lower right corner of the image, there is a cartoon illustration of a woman with bright blue hair wearing VR goggles, looking up with an amazed expression and her hands raised. The StrawberrySocial logo is in the bottom left corner.]

05/08/2026

At StrawberrySocial, online safety is a top priority 🔐

That's why we've compiled the ultimate resource packed with 30 actionable tips to help your marketing team stay safe and compliant.

This comprehensive guide covers a wide range of topics, including:

Data security: Learn best practices for protecting the privacy of community members and enforce clear guidelines.

Social media management: Discover strategies for mitigating brand risks and ensuring responsible social media engagement.

Content moderation: Get tips for identifying harmful content and building a supportive community that is inclusive and respectful.

Grab your ULTIMATE copy today here: https://www.strawberrysocial.com/blog/30-online-safety-tips-for-community-managers/

[ID: A teal background with a white title box in the centre of the graphic that says "30 online safety tips for marketers" in black font. Under the writing, the phrase "Grab our Ultimate Guide" is written in capital letters. In the left corner of the image, there is a pop art-style illustration of a man wearing a blue beanie hat and glasses, smiling and pointing to the title box. The StrawberrySocial logo is in the bottom right corner.]

03/08/2026

Is your charity's social media strategy spread too thin?

With the rise of new platforms and concerns about online safety, it’s no longer practical to ‘be everywhere’.

For charities, where budgets are often tight and teams are small, trying to cover multiple platforms can lead to mediocre engagement and missed opportunities. That's why it's time to reassess and focus on the right platforms - those that align with your values and your audience - for more impact.

So, how do you go about choosing the right social media platforms for your charity?

In this blog, we dive into the importance of value-aligned platforms, prioritising online safety, and exploring hidden gems like Bluesky and Discord.

Read more here ➡️ https://www.strawberrysocial.com/how-to-choose-the-right-social-media-channels-for-your-charity/

P.S. Feeling overwhelmed by constant social media changes and online safety worries? We can help! Get in touch to discuss your specific needs.

[ID: The image features a bright yellow background with a white box in the centre that says "How to choose the right social media channels for your charity". Above the box, the phrase "ON THE BLOG" is written in capitals. In the bottom right corner, there is a cartoon illustration of a woman with red hair tied in a bun, wearing a white collared shirt. She holds a magnifying glass to her right eye and is looking through it. The StrawberrySocial logo is in the bottom left corner.]

30/07/2026

State of Play: The Battle for Trust in an AI Internet 🔍

In our spring 2026 social media trends briefing, one core theme connected every major shift: trust.

As AI reshapes how content is created and discovered, audiences are becoming increasingly cautious. This does not mean that trust has disappeared, but it does mean brands will need to work harder to earn it.

Here are the 5 biggest trends shaping the emerging AI internet right now, and what organisations should be thinking about:

1. Social Search Becomes AI-Sourced Discovery.

2. AI Labelling and Moderation Become Brand-Safety Issues.

3. Creator Workflows Move Inside Platform Ecosystems.

4. Trusted Sources Become More Valuable Than Popular Sources.

5. Social Proof Is Being Rewritten.

Ready to dive deeper? Explore all 5 trends and our expert recommendations on the blog: https://www.strawberrysocial.com/blog/battle-for-trust/

[Carousel Description: Teal background with a title box in the middle of the page containing the text: State of Play: The Battle for Trust in an AI Internet. In the lower right corner of the image, there is a cartoon illustration of a woman with bright blue hair wearing VR goggles, looking up with an amazed expression and her hands raised. The StrawberrySocial logo is in the bottom left corner. The carousel explains 5 trends: Trend 1: Social Search Becomes AI-Sourced Discovery, Trend 2: AI Labelling and Moderation Become Brand-Safety Issues, Trend 3: Creator Workflows Move Inside Platform Ecosystems, Trend 4: Trusted Sources Become More Valuable Than Popular Sources, Trend 5: Social Proof Is Being Rewritten.]

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