http://www.strawberrysocial.com/

StrawberrySocial, 71-75 Shelton Street, London (2026)

11/06/2026

Record online safety incidents with ease by downloading your FREE Critical Incident Report Template today!

> Record online safety incidents with clarity and consistency.
> Demonstrate a commitment to good governance and safety.
> Available in both PDF and editable Word document formats.

Grab your free copy: https://www.strawberrysocial.com/critical-incident-report-template/

[ID: A teal background with a subtle white polka dot pattern. Large black text reads "Safely log your organisation’s online critical incidents". Below this, a black box contains the white text "GRAB OUR FREE TEMPLATE!" A white arrow points to a smaller, angled image of the template itself, which shows a thumbnail document with the title "CRITICAL INCIDENT REPORT TEMPLATE" and further instructions. The StrawberrySocial logo is present in the bottom left corner.]

10/06/2026

Don't just take our word for it! Read how other organisations are keeping their summer social media safe and thriving with StrawberrySocial🍓

This summer, let us help you:

- Keep your brand safe and communities engaged over the summer months
- Run successful campaigns in different languages with our multilingual campaign support
- Maintain 24/7 coverage and rapid response times during peak campaign activity
- And much more!

Get a quote for our holiday social media cover today: https://www.strawberrysocial.com/holiday-cover/

[ID: This Reel contains a teal background throughout. It features testimonials from Blue Cross UK, NSPCC and JustEat, sharing why organisations should use StrawberrySocial's Holiday Moderation Cover package. Each quote contains a cartoon-like image of a person, and our logo.]

08/06/2026

Social media platforms have become entertainment feeds. What this means for marketers 📉

In our latest quarterly social media trends briefing, we explored the biggest shifts currently reshaping platforms, audience behaviour, online communities, and digital strategy.

This week, we are diving into TREND 2: Social platforms are becoming entertainment feeds

Many social platforms no longer prioritise social interaction in the traditional sense. Instead, recommendation engines curate what users see based on entertainment value, rather than who they follow. This explains why many brands see high reach but weak click-throughs and lower engagement.

Recent benchmarks emphasise this shift, with data showing that TikTok’s average engagement rates now significantly outperform traditional networks like pages, reinforcing how differently these feeds behave.

What this means for marketers:

• Stop treating social purely as a traffic driver and assume fewer users will leave the app to visit your website.
• Prioritise native, on-platform value using formats like video and carousels.
• Pivot away from the old link-click model, which is becoming steadily less effective.

Ready to find out more? Discover how all 5 trends are impacting marketers: https://www.strawberrysocial.com/blog/great-digital-realignment/

[ID: Yellow background with large clouds around the borders. There is a speech box in the middle of the page that shares Trend 2: Social platforms are becoming entertainment feeds. Platforms are shifting from social interaction to algorithmic entertainment. Content is now driven by recommendation engines rather than just who you follow.]

04/06/2026

Concerned about online safety for your charity? Our experts can help!

Our professional moderators and community management specialists are online safety fanatics. Here are four crucial online safety measures they recommend for every organisation:

> Use tech and human moderators to tackle all issues.

> Update safety policies as online laws evolve. ️

> Design clear guidelines to keep everyone safe.

> Report changes and update the team, and to stay relevant.

What to learn more? Download our FREE Online Safety Checklist here: https://www.strawberrysocial.com/checklist/

[Carousel Description: Red background with a title box in the middle of the page containing the text: 4 online safety tips your charity should implement now. In the bottom right corner, there is an illustration of a man making an 'ok' sign with his right hand, and wearing a white shirt with a red tie. The StrawberrySocial logo is in the bottom left corner. The carousel explains 4 tips: Tip 1: Use a hybrid of online protection techniques, Tip 2: Keep company safety policies and processes up to date, Tip 3: Make guidelines and rules of conduct easy to follow, Tip 4: Report any shifts in activity within your community. Download our free Online Safety Checklist for more actionable tips by visiting our website.]

03/06/2026

Social media age restrictions are being enforced. What it means for marketers 🚫

In our latest quarterly social media trends briefing, we explored the biggest shifts currently reshaping platforms, audience behaviour, online communities, and digital strategy.

This week, we are diving into TREND 1: Age assurance and stricter platform controls.

Governments are tightening rules around how children and young people access social media, moving beyond basic self-declared age checks towards far stricter enforcement models. With Australia becoming the first country to introduce nationwide social media age restrictions for under-16s, other countries are now exploring similar measures amid growing pressure around child safety and platform accountability online.

For brands, assuming platforms will handle compliance on your behalf is becoming a major risk.

What this means for marketers:
> Greater scrutiny around audience targeting and youth-oriented campaigns.

> Increasing pressure on data collection and behavioural tracking practices.

> A stronger shift toward contextual advertising over user tracking.

The broader direction of travel is clear: platforms are becoming more regulated, more controlled and less open.

Ready to find out more? Discover how all 5 trends are impacting marketers: https://www.strawberrysocial.com/blog/great-digital-realignment/

[ID: Teal background with large clouds around the borders. There is a speech box in the middle of the page that shares Trend 1: Age assurance and stricter platform controls. Governments are moving beyond self-declared age checks towards far stricter enforcement models for social media.]

01/06/2026

Has your organisation planned how your social media channels will be covered over the holiday season yet? If not, you're in safe hands!

As summer fast approaches, it's crucial to ensure that your organisation's online presence remains consistent and engaging so you and your team can have fun in the sun.⛱️

With our Holiday Social Media Cover package, you can enjoy a break without missing a conversation online.

Our team of superstars will take the reins, handling community management, moderation, and audience engagement. So, while you're making memories, we'll make sure your customers, clients, and followers stay connected and engaged.

Ready to get started? Read more about our Holiday Social Media Cover and how we can support your team online here: https://www.strawberrysocial.com/holiday-cover/

[ID: Teal background with a woman with red glasses and an intrigued expression, holding a laptop, there is a yellow sunburst behind her. The text "Summer holiday alert!" is prominently displayed to the left of the woman, followed by the phrase "HOLIDAY SOCIAL MEDIA COVER." The Strawberry Social logo is featured in the bottom left corner.]

28/05/2026

Navigating the Great Digital Realignment: A Strategic Roadmap for Brands 🗺️

In our latest quarterly briefing, we explored the biggest shifts currently reshaping platforms, audience behaviour, online communities, and digital strategy.

Here are the five key trends shaping what comes next, and our strategic recommendations for successfully navigating the change:

1. Age assurance and stricter platform controls

2. Social platforms as entertainment feeds

3. The drive to keep users inside platform ecosystems

4. Audiences retreating into smaller, private spaces

5. Autonomous AI Agents and the “Agentic Web”

Ready to dive deeper? Explore all 5 trends and our expert recommendations on the blog: https://www.strawberrysocial.com/blog/great-digital-realignment

[Carousel Description: Red background with a title box in the middle of the page containing the text: Navigating the Great Digital Realignment: A Strategic Roadmap for Brands. In the lower right corner of the image, there is a pop art-style illustration of a woman with bright blue hair and yellow sunglasses. She is looking up towards the sky and protecting her eyes from the sun with her left hand. The StrawberrySocial logo is in the bottom left corner. The carousel explains 5 trends: Trend 1: Age assurance and stricter platform controls, Trend 2: Social platforms are becoming entertainment feeds, Trend 3: Platforms want to keep users inside their ecosystems, Trend 4: Audiences are retreating into smaller, private spaces, Trend 5: Autonomous AI Agents and the “Agentic Web”. Drop us a DM if you would like a PDF version.]

27/05/2026

Your May Social Media & Safety Update is Here! 🗞️

May has delivered a fresh round of updates across the major social media platforms, with many focused on making engagement more seamless and intuitive. Alongside these changes, there have also been some noteworthy developments in AI transparency and Google’s AI search experience.

Here are some of the key trends shaping the landscape right now:

• Navigating the Great Digital Realignment: StrawberrySocial's Blaise Grimes-Viort discusses the 5 major shifts changing social media, AI, audience behaviour and digital strategy, and what brands should do next.

• The Online Safety Act: Are children safer online? A vital new report explores how the online lives of UK families have shifted since the OSA officially came into force.

• Save the date - 4.6.26: StrawberrySocial Founder and CEO Rebecca Fitzgerald is joining forces with the Media Trust to discuss building safer online communities, handling moderation challenges, and protecting your supporters as digital risks evolve.

Sign up and grab your copy: https://www.strawberrysocial.com/newsletter/

[ID: The image features a teal background with bold black writing in the middle of the graphic that says 'MAY SOCIAL MEDIA & ONLINE SAFETY UPDATE'. In the bottom left corner, there is a cartoon illustration of a man wearing a red t-shirt and a woman wearing a red and white striped t-shirt, fist-bumping each other. The StrawberrySocial logo is in the bottom right.]

26/05/2026

The school holidays can bring extra concerns about children's online safety, especially within community and gaming groups 🖲️

In our blog, we deep dive into the 4 Cs - Content, Contact, Conduct, and Commerce - of online safety. We break down the current risks children face on the internet, providing insights and tailored recommendations for organisations working with young people.

You'll discover how to:

- IDENTIFY the key online risks children face.

- BUILD trusted online spaces with effective protection.

- IMPLEMENT immediate actions for a safer digital world.

Read more ➡️ https://www.strawberrysocial.com/blog/the-4-cs-of-online-safety-tips-to-reduce-risk-educate-and-protect-children-online/

P.S. Want to learn more about this topic? The Internet Watch Foundation (IWF) are running their ‘Think before you share’ campaign: raising awareness about the non-consensual onward sharing of nudes amongst young people and encouraging parents, carers and educators to start crucial conversations. Follow them for more insights 🍆

[ID: The graphic features a yellow background with a white box in the centre that asks, "What are the 4 Cs of online safety?" To the left of the box is a cartoon image of a young girl dressed as a superhero wearing a red eye mask and a red cape. She is wearing a blue t-shirt and is raising her arms to flex her pretend muscles. The graphic on her t-shirt reads "Keeping kids safe online". To the left of the graphic is the StrawberrySocial logo in black.]

21/05/2026

StrawberrySocial and Blue Cross - Partners in Community Care 💙

Blue Cross UK has been caring for sick, injured, and homeless pets across the UK since 1897, because pets change lives and we change theirs. But managing a vibrant emotional social media presence with a small team, that's a challenge. Viral posts need quick replies and every comment matters.

That's where StrawberrySocial came in.

Since 2020, they've supported Blue Cross UK by responding to every message, comment, and fundraising query with speed and heart. They handled daily moderation, real-time engagement and helped supporters feel truly heard. During the 'Free Face Mask' challenge, they helped Blue Cross surpass all targets - with over 27 million impressions and more than triple the expected sign-ups.

When delivery delays caused frustration, StrawberrySocial replied quickly, gathered details and ensured follow-ups, keeping fundraisers happy and engaged. They even helped refine ad copy and clarified confusing CTAs - guiding users and reducing support needs from the start.

The team became more than moderators. They became trusted partners, bringing passion and professionalism to every comment. Together, they've strengthened Blue Cross online presence, helping more people and more pets than ever before.

As Caroline says, "The team's passion for animal welfare shines through. We couldn't do it without them".

🐾 Inspired by the impact of dedicated community management for Blue Cross? Get in touch to find out how a tailored approach can support your charity's unique online community.

[Video Description: A series of cartoon illustrations drawn on a white background, using a black pen, describe the journey of how StrawberrySocial and Blue Cross have worked together to care for the Blue Cross online community. Video transcript reads the same as the text in this post.]

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