Immediate Future

Immediate Future Straight talking social media specialists who have been posting, tweeting & snapping for over 17-years. We love agency life. Welcome to immediate future.

Why do some brands stick in your mind while others disappear in the scroll?Today's blog looks at how brands can stand ou...
23/06/2026

Why do some brands stick in your mind while others disappear in the scroll?

Today's blog looks at how brands can stand out on social media, with some examples of brands doing it well in 2026.

If a brand wants to be more memorable online, this one is worth a read.

https://buff.ly/zgn8Bbi

19/06/2026

A little reality check for marketers and business owners...
If you're still running paid social campaigns the same way you did last year, or even earlier this year, it's probably time to rethink.
Social platforms, audience expectations, and campaign optimisation tools are constantly changing. What delivered great results a few months ago might not be the best approach today.
The most successful campaigns come from testing, learning and adapting.
Are you still using last year's paid social strategy, or have you evolved with the platforms?
Take a listen to our latest podcast with Tom and CJ. https://buff.ly/zrPkfij

Instagram has announced a major update that could affect how people discover your business online.The platform is expand...
19/06/2026

Instagram has announced a major update that could affect how people discover your business online.

The platform is expanding its "Your Algorithm" feature, giving users more control over the topics they see in their feed.

For businesses, this means that creating relevant, high-quality content is becoming even more important. If users tell Instagram they're interested in topics related to your products or services, your content could have a better chance of reaching them.

Want to know what the update means for your business and how to adapt your social media strategy? Check out our latest blog and stay one step ahead of the changes. https://buff.ly/1YBqSAN

Here's the reality insurers need to face…Your customers are judging you long before they ask for a quote. They're trawli...
18/06/2026

Here's the reality insurers need to face…Your customers are judging you long before they ask for a quote. They're trawling online to work out whether you're worth it.

By the time someone reaches your website, they're already forming an opinion about your business. They need to feel confident in what you offer, and if they can't find clear information and evidence that you're the right choice, they'll likely move on without saying a word.

We're discussing with Remarkable exactly how this is changing insurance marketing in our LinkedIn webinar on 25 June at 1pm. https://buff.ly/1SWOiyH

15/06/2026

Too often, marketers get caught up in vanity metrics and forget to ask whether the campaign is actually helping the business move forward.
If the foundations aren’t right, no amount of budget will fix it.
Not the sexiest part of marketing, but it’s the bit that bloomin matters!
Have a listen to our latest podcast with Tom and CJ to find out more. https://buff.ly/zrPkfij

12/06/2026

Insurance is a price-sensitive category. No great mystery there.
But people are not choosing on price alone. Before they ask for a quote, they often check reviews, search around the brand, and look for reassurance on claims.
If a brand does not build enough confidence before the quote, the comparison sites end up doing most of the selling. And they're not famous for protecting brand preference.
On 25 June at 1pm, we’re going live with Remarkable to talk about why price is not enough in insurance.
We’ll be looking at what buyers are doing before they choose, why trust and clarity matter if you want to drive growth, and how insurers can show up better across search, social, reviews and AI-assisted research.
Useful if you are trying to drive demand without letting discounting do all the heavy lifting.
Register here: https://buff.ly/szQhhuH

A 6.18x ROAS result is a lovely number, but the more useful lesson is what sat underneath it.For high-ticket DTC brands,...
10/06/2026

A 6.18x ROAS result is a lovely number, but the more useful lesson is what sat underneath it.

For high-ticket DTC brands, paid social works best when the buyer already has enough confidence to move. That means social needs to do more than create attention. It needs to help people understand the product, compare options, trust the brand and feel reassured before they buy.

This week’s newsletter looks at the Motocaddy result, the benchmark context and the confidence signals that helped turn social attention into commercial performance.

Read it here: https://buff.ly/8Vir4t7

A 6x ROAS on high-ticket sports equipment isn't simply a paid media success story.It's the result of building a social c...
08/06/2026

A 6x ROAS on high-ticket sports equipment isn't simply a paid media success story.

It's the result of building a social commerce system that helps buyers move from curiosity to confidence.

In our latest blog, Katy explores what DTC sports brands can learn from the Motocaddy work and why social has become far more than a visibility channel for products that require trust, validation and careful consideration.

Whether you're selling golf equipment, cycling products, outdoor gear, running footwear or fitness equipment, the challenge is no longer just attracting attention.

It's helping buyers feel confident enough to choose.

Read the blog here: https://buff.ly/HGTPOBR

New Podcast Alert!Has your paid social activity been asked to do more with less lately? You're not alone.In our latest p...
05/06/2026

New Podcast Alert!
Has your paid social activity been asked to do more with less lately? You're not alone.
In our latest podcast, Colin Jacobs MD at Immediate Future and Tom Platt chat about why B2B paid social needs to work harder than ever to prove its value. They cover everything from better reporting and data integration to creative content, LinkedIn, AI and why attribution is still one of marketing's biggest headaches.
Just practical advice and honest conversation about what works.
Have a listen and tell us what challenges you're facing with paid social right now.
https://buff.ly/j0p6Y5G

05/06/2026

B2B paid social is increasingly judged by commercial outcomes, yet many organisations still plan it as a campaign activity.

That mismatch creates confusion because the expectations placed on paid social have changed dramatically. Today, marketers are expected to demonstrate contribution to pipeline, revenue and growth, not simply clicks and impressions.

With UK social media advertising spend now exceeding £11bn annually and marketing budgets under increasing scrutiny, understanding the role of paid social has never been more important.

Our latest blog explores why B2B paid social has outgrown the campaign mindset and what marketers should examine before committing additional budget.
https://buff.ly/DhseB8Z

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