Underscore

15/11/2023

LET’S CUT TO THE CHASE 💈 When it comes to fonts on the cutting edge of 2023, we’ve seen the 3rd dimension of motion make the cut, with a distinctively angular edginess left over from removing parts of the letterforms, playing with the negative space while giving an added sparkle of speed and sharpness. ✂️💨 We’ve also welcomed the increasing craze of ink-trap fonts with many brands, particularly in the tech space, opting for all the trappings of decorative quirky details that make this typographic style so popular.

At Underscore we’re all about fonts that are filled with the top-notch trendy ink-trap trimmings that made the cut so swiftly this year... but in today's fast-moving digital-first world, are those all-important webpage load speeds really cutting it? 🤨💻💥 QUICK! - click on the link in the bio to download our Digital Trends Report 2024 and find out who powers the fastest page speeds on the web...

PS - shout out to our friends at Monotype for their Annual Type Trends Report for 2023. 📈

21/07/2023

📱🚀 Embrace the future with our leading-edge Technology Trends Report!

📚🎧 Learn about the latest revolutionary EdTech transforming classrooms, the booming potential of podcast advertising, and the ongoing debate of on-site vs at-home working.

🎓📈 Stay ahead in the digital age and explore the innovations reshaping our world.

Link in bio.

19/07/2023

🌿💪 Elevate your well-being with our new Wellness Trends Report! 🌍📈

Discover the top 3 world wellness trends, the exciting future of AI in healthcare, the rapidly expanding supplements market, and the latest exercise habits in the UK. 🏋️‍♀️💊

Stay ahead of the wellness curve and unlock the secrets to the top life-transforming trends.

Link in bio.

12/04/2023

With financial security being the top personal goal for many, more people are looking at ‘safe’ investment options like opening savings accounts or buying bonds. 💷💰💸 Where frugal living is fashionable, we see a growing demand for smart budgeting and ways to enjoy life modestly. 😍Consumers face a new dilemma in the post-pandemic world - whether to save money or spend it. What would you do?

For the latest Fintech Trends click the link in the bio…

23/12/2022

Well it won’t be a white Christmas this year in London, but we wish you winter warmth and lots of light wherever you might be for the holidays.

And if you get tired of turkey and tv then you could always check out our new website at www.underscore.co.uk

It’s the gift that keeps giving 😜

❄️ ❄️⛄️

01/06/2022

Two years on, and it’s finally time to experience a restriction-free Summer in our lovely London city.👋🏻

Head to Carnaby Street to get your own Jubilee glitter makeover, indulge in some free cupcakes and pick up limited edition Jubilee tote bags, filled with gifts from some of the best Carnaby stores. 🇬🇧 Look out for special menus, cocktails and discounts too - as it seems anyone and everyone is taking part in the festivities! 🥂

Cheers to our majesty and her 70 years of service! 🇬🇧

13/05/2022

12/05/2022

Things are looking like they’re on the up.📈

Believe it or not, Central London office take-up is up 69% from what it was in Q1 during 2021. 🎉

And it seems like we’re in the prime spot - with over 752,000 sq ft of activity seen in the buzzing West End. 🛍

That’s the sort of news we like to hear…

Without the office - how can you really build true company culture?
Thanks to the one and only, Cushman & Wakefield for the insight. 🧚🏼‍♂️

06/05/2022

Forbes expects the global market for food delivery to be worth $200bn by 2025. 🍲 🍕

The demand for convenience, speed and choice has sparked the rise in numerous virtual brands and 'dark kitchens'. 🏍️

What will this mean for the future of hospitality?

Check out our recent article to read more. Link in bio 🤌🏼

04/05/2022

There’s nothing more rewardable than working with the brands that are purpose-driven rather than solely profit-driven.

To continue our “Conversations with Clients” we thought who better to talk to then the lovely and inspiring James from The Money Charity?!

Have a scroll to get a little insight into his career path so far and learn a little more about what The Money Charity is all about.

22/04/2022

PART 2: The brand partnerships we need to happen. 💭💭

I’m sure you’ve all seen the Palace x Calvin Klein billboards dotted around London. It all begins with just an idea. A seed that forms into a collection - one that might be admired, cherished and talked about for decades. 🛍

- x 🎽

Driving success at the olympics. This partnership needs to happpen. Supporting the athletes at the games by kindly lending their newest electric Audi Sportback e-torn to the athletes to transport them to and from every venue. What a way to market a new model and receive free worldwide press…📸

- x

The UK’s number one property company joins forces with the nations favourite boardgame. Who better to help you cut the corners (quite literally) in the competitive housing market than Rightmove?? 🏣We predict a brilliant film, website refresh and social media series to align London’s most famous streets with Monopoly’s branding and colour scheme. Brining more life and fun to the traditionally corporate market…

- Penguin x national geographic 🐧🐛

A play on the unique penguin logo character that we all know well. Why wouldn’t they partner with the world leader that’s educates us on all things history, adventure and environment?🐜

In the National Geographic magazine, Penguin will have its own column dedicated solely to species on the brink of extinction. Plus if that wasn’t enough, we’d hope Penguin would donate a portion of the profits from all their book sales towards helping National Geographic widen its reach and positive impact on our planet. Good publicity & good for the environment. A win-win in our books… Pardon the pun!

Got any weird or wonderful ideas for us? Send them in. We’re hungry for more 💬

14/04/2022

Holidays represent golden gifts for brands. 🍫Annual opportunities to create a buzz, generate a spike in sales and get creative… What more could you ask for? 🐣☀️

We’d like to take this moment to shoutout Ikea, leveraging one of the key equities the brand owns: flat packing. We absolutely love their 3D flat packed chocolate easter bunny… With assembly instructions and all. 🐰

Well done to those brands that play on their strengths… using holidays as a creative challenge to slot their brand into.

Have an sweet Easter weekend!! 💐🐣