06/12/2023
At Trevatt Design, we believe that the smallest details can have the most profound impact on a brand's identity. Take "Vela" for example, a brand whose transformation we carefully curated.
The essence of Vela's identity lies in its simplicity and elegance, and we wanted to highlight how slight variations can dramatically alter perception and emotion. By adjusting colour palettes, typography, and spacing, we shift from a serene and earthy vibe to one that's fresh and dynamic. π¨π
Our exploration with Vela showcases the power of design subtleties. A change in colourβfrom a warm cream to a vivid blueβinvokes a different energy. The switch from a solid background to a gradient introduces depth and a modern twist. Even the spacing around the logo, what we call 'clear space', can amplify the brand's voice without saying a word. π
This is the art of design alchemy that we practice at Trevatt Designβwhere every pixel, every hue, and every font choice is an opportunity to tell a new chapter of the brand's story. With Vela, we've proven that the 'little things' are anything but little in design. They're the nuances that make your brand resonate and stand out. β¨