17/09/2026
Your social posts could be getting found on Google. Now you can see which ones. 🔍 In July, Google introduced a new feature in Search Console called Platform Properties.
It lets you see how your Instagram, TikTok, YouTube and X content performs when people find it through Google.
So, instead of only checking how your latest Reel performed on Instagram, you can also find out:
• Which Google searches are leading people to your content.
• Which posts and videos are attracting clicks.
• How often your content appears in Google search results.
• Whether older content is starting to attract attention again.
Why does this matter?
Because your social content doesn't necessarily stop working when it disappears down someone's feed.
A useful post or video could still be reaching people through Google weeks or months later. And knowing what people are finding gives you a better idea of what to create next. 📈
Want to check your own content?
Head to Google Search Console, select ‘Add property’, choose your social platforms and follow the steps to verify your account. You can add each supported account separately to see how its content is performing.