25/02/2026
Most event teams don’t have an engagement problem.
They have a friction problem.
Think about your attendee journey before the event:
• Long confirmation emails
• Multiple links
• “Download the app”
• Logins
• Forgotten passwords
• Buried FAQs
Every extra step reduces action.
The more effort it takes to:
– Access info
– Ask a question
– View the schedule
– Get badge details
The fewer people will actually do it.
WhatsApp removes almost all of that friction.
No downloads.
No logins.
No hunting for links.
Just:
Scan → Message → Done.
And when engagement feels effortless, it actually happens.
If you’re planning an event this year, ask yourself:
Where are we unintentionally making this harder than it needs to be?