Williams&Crosby

21/05/2026

A fresh new look for a long-established local business 🐾

We recently designed and built a brand-new website for Newgate Kennels and Cattery Ltd — refreshing the design with a new colour palette and photography, and creating a modern, user-friendly platform that reflects the quality of care and the range of services they provide.

The new website makes it easier for customers to explore dog & cat boarding and grooming, see availability and learn more about the fantastic team behind the business; all while giving Newgate a strong online presence that matches their reputation offline.

Take a look at the full case study here 👇

A complete website rebuild and redesign was undertaken to align with Newgate’s values and future ambitions.

29/04/2026

At W&C, we believe great brands evolve, not reinvent.

Our recent work with Andrew Smith Funeral Services is a perfect example of how thoughtful design can honour tradition, while still embracing the future.

By carefully refining their visual identity, enhancing digital performance, and rolling the brand out across every touchpoint, we’ve helped position this respected, independent funeral director for continued growth – without losing the heritage and values that make them who they are.

Take a look at the full case study to see how a considered, strategic approach can make a lasting impact:

https://wandc.com/projects/andrew-smith-funeral-directors/

The rebrand of Andrew Smith Funeral Services demonstrates the value of thoughtful evolution over radical change. By carefully balancing heritage with modern design principles, the project delivered a refined, adaptable identity that enhances both customer experience and business performance. The res...

24/04/2026

A Fresh new look and website for Merseyside children’s charity. The new website was designed to reflect the energy, warmth, and inclusivity of a children’s charity.

Read more here: https://wandc.com/projects/the-shewsy/

24/04/2026

https://wandc.com/projects/cheshire-eco-cleans/

24/04/2026

"Working with Williams & Crosby has been a real game changer for our business. They put together our new branding, putting it on our van and building us a new website and we've been blown away both by the obvious quality of the work, but also by the quality of leads that we have started to attract. It all looks amazing, but more importantly, it's lead to a significant increase in both the quantity and the quality of the new clients that we are attracting. I can't recommend them highly enough!"

A sparkling review from our client Cheshire eco cleans – read more about the work we did for them here:

"Working with Williams & Crosby has been a real game changer for our business... I can't recommend them highly enough!"

22/12/2025

Is your brand just a logo – or does it have personality? In 2025, audiences crave connection, and your brand’s voice, tone and character matter. Learn how to define your brand personality and communicate it consistently across touch points.

Read more: https://wandc.com/blog/how-to-discover-your-brand-personality/

Your company’s brand should have its own personality. Being a faceless corporation is not the way to do things in 2025; you need to show off the people behind the company logo but also make sure that your brand is representative of you and your team. Today we’re going to help you understand your...

12/12/2025

Think branded merchandise ends with mugs and pens? Think again.
Branded clothing is a powerful and often overlooked way to boost visibility – whether at events, networking or in the workplace. Discover how the right apparel can elevate your brand presence and make your team feel like a team.

Read more: https://wandc.com/blog/best-branded-clothing-for-businesses-are-you-missing-a-trick/

There are a number of methods to advertise your business. A flashy website, a nice sign above your office door, and maybe a few brochures and business cards to hand out. Branded merchandise is a great way to supplement your marketing, handing out useful tech or other objects that people will use, g...

14/11/2025

OK, just humour us for a moment – what if you pictured your website as a dating profile? Is it honest? Compelling? Does it grab (and hold) people’s attention?

This is a fun analogy we’ve been thinking about here at W&C, so much so we thought we’d write about it. Our latest article highlights how to engage potential ‘matches’ (customers) instantly, and build long-term ‘relationships’ through trust, clarity and authentic storytelling.

Because in the online world, first impressions really are everything.

Read the full article here: https://wandc.com/blog/what-if-your-website-was-your-dating-app-profile/

For many people, dating sites are part of life. Some people cringe at the idea of swiping mindlessly while others relish the amount of choice. But what if there was a dating site for websites, and yours was your profile, would you get a date? At Williams&Crosby, we talk a lot about optimising your b...

28/10/2025

Typography isn’t just fonts – it’s how your words feel. There’s a lot to consider, from readability, accessibility and hierarchy, all the way through to tone and character; your chosen typeface shapes every visitor’s impression of your brand and website.

In our latest blog we look at how to choose styles that not only reflect your brand’s personality, but support user experience online and on mobile.

Good typography isn’t obvious – but you’ll notice when it’s missing.

Read more: https://wandc.com/blog/typography-in-web-design/

Quality web design should always be impactful. When potential clients/customers are welcomed by pages that look great and are packed full of informative content, they’ll learn all they need to know about your brand and sign up, make a purchase, or file your company name away for when the time is...

13/10/2025

Wondering if it’s time for a brand refresh? Hint: if your visuals, tone of voice or website feel dated, now’s the moment.

Our latest post walks you through clear signals, like misaligned messaging or new audience goals – and how a refresh can reignite your relevance.

Read the full article here: https://wandc.com/when-to-refresh-your-branding/

Williams & Crosby offers expert marketing and design solutions to drive success. Explore our services to achieve your vision.