Context Public Relations

03/11/2022

Navigating the new Google Helpful Content update requires a detailed level of research and ex*****on. But don't worry, we are here to help.

Check out this blog from our director Jenni Livesley, who shares her insights into the latest changes and explains how you can critically assess and improve your content.

https://lnkd.in/eXVKq4ub

Here are some tips to help you critically assess your content to ensure it meets the Google Helpful Content update

28/10/2022

Our team headed down to the Picturedrome Macclesfield this week for a few pizzas and well-earned drinks after work!

A perfect picture opportunity📸

25/10/2022

Helping bring wider awareness to cybersecurity with client Check Point Software Technologies in the Daily Express, as evangelist Muhammad Yahya Patel highlights the need to secure EV charging points. Find out more here: https://bit.ly/3yLE4zJ

Electric car owners are being warned of the risks they face when they use public EV charging points.

21/10/2022

Producing your own independent research can be the gift that keeps on giving.

When it comes to writing thought leadership articles for the media or in-house blogs, data is gold dust, adding an extra layer of credibility to any opinion piece.

If you want to find out more, check out our blog for useful tips on how conducting your own research may be just the thing to fuel your PR strategy: https://lnkd.in/em-2RY_V

News has to be something new. Otherwise it would be called “olds.” In this blog we discuss how research can power your technology PR engine.

18/10/2022

Being cyber secure is good PR for your business, regardless of what industry you work in.

We uniquely sit at the intersection of PR and cybersecurity, so we see it from both sides. It’s more than just being secure but instead showing your wider ecosystem that you understand the importance and are taking ownership.

Get in touch to find out how we can help spread the word: https://lnkd.in/eF2s55FZ

How often do you look at your competitors getting constant media coverage while your presence is sporadic or non-existent? We can help you to get ahead.

14/10/2022

They did it! Our Jenni Livesley and her four legged companion Bonnie have completed their 100km step challenge in aid of Sands, the stillbirth & neonatal death charity. Well done team!

13/10/2022

With cyberattacks constantly increasing in frequency and sophistication, there is something to learn from every breach.

Find out what cybersecurity expert Hugh Raynor from client SureCloud has to say on the recent Optus attack in this TechInformed article: https://lnkd.in/e-9szbZc

Australian telecoms company Optus has fallen victim to a cyber attack, potentially exposing sensitive customer information.

06/10/2022

As October marks , you may find yourself thinking about how you can make your own cybersecurity PR stand out from the crowd.

If so, then don’t miss our cybersecurity PR whitepaper that offers some insightful advice on how to better secure your profile in such a crowded marketplace. Available for download here 👇

The pandemic forced millions of people to work from home, taking them out of the secure company network and out into the land of cyber risk. Criminals have become more sophisticated with almost daily ransomware attacks and credential fraud and now cybersecurity is not only at the top of the IT depar...

05/10/2022

With most businesses now using a combination of traditional data centres and cloud solutions, this can come with its own unique set of security challenges.

Find out what AlgoSec CTO, Avishai Wool has to say about how companies can better bridge this gap with network object management, in some recent client coverage in GRC Outlook. Check it out here: https://grcoutlook.com/bridging-network-security-gaps-with-better-network-object-management/

27/09/2022

The skills shortage – no matter where you look, you can’t escape it and the PR industry is no different. In fact, according to research, 72% of recruiters in agencies are currently hiring. But what does that mean for our existing staff?

That’s the topic of this Chartered Institute of Public Relations blog which you can read here: https://tinyurl.com/3sbrv9vm. So, what do you think - are you experiencing a in your industry? Let us know in the comments!

PR teams across the industry are experiencing significant growth. 72% of those in recruiting positions in agencies saying they are in the process of hiring. More than half of those in recruiting positions say they are struggling to fill vacancies citing the low number of applicants with the require...

22/09/2022

We're excited to be joining our client Keysight as it hosts its annual virtual event from the 11th-14th of October, .

A great opportunity to interact with some of the industry's best minds, find out more about emerging trends and gain actionable insights.

From 5G & 6G, quantum, digital twins, AI, EVs and AVs, you won’t want to miss it! Register here: https://lnkd.in/eEVyNBUP

21/09/2022

Google recently overhauled its search parameters to prioritise helpful content above all else. This has got marketers asking the question: what does this mean for us?

Google has always favoured authoritative and informative content. The latest change takes this one step further in a bid to stop misinformation reaching page one by penalising sensationalist headlines that add nothing to the topic.

Here are some tips from our director Jenni Livesley to help you critically assess your content and ensure it meets Google’s E.A.T (Expertise, Authoritativeness, and Trustworthiness) criteria: https://lnkd.in/exFWu783