29/12/2024
AI chatter is everywhere and Google’s serving up AI-powered overviews that sometimes read like a very confident friend giving you questionable life advice.
Key Takeaways from our recent research on AI and today's SEO:
Longtail Queries = AI Playground: People are typing queries like they’d talk to ChatGPT (“Best travel plan for my family, dog, and pet iguana in Bali?”).
No Need to Panic: We survived featured snippets, and we’ll survive AI overviews. It might sn**ch some clicks, but brand presence is everything.
Manual Tracking: For now, gleaning traffic from AI references can be as fun as treasure hunting without a map, but we are keeping an eye on trends and emerging tools.
So.... for 2025, expect more “prompt-like” searches. Focus on building trust, authority, and (you guessed it) brand. Sure, AI might skip the courtesy of a direct link, but if your name’s in the mix, you’re winning....