Just Add Sauce Marketing

Just Add Sauce Marketing Online and offline marketing for local businesses in Berkshire, UK

09/05/2023

Here are my three quick wins for creating a case study:

➡️ Develop a short Q&A series with three questions each
➡️ Invest in a short video series with customer feedback
➡️ Create an anonymised ‘how I helped’ style article
➡️ Once you have your case study, make sure you brand it and use as a feature on LinkedIn to help prospective customers understand how you work and what you deliver.

And don't forget to repurpose it for blogs and socials too.

More tips like this on our enewsletter, click on the link to sign up: http://eepurl.com/hryo-n

27/04/2023

Having an ideal customer in mind when creating a marketing campaign is essential as it helps you to create content that resonates with your target audience.

Sounds great, but do you know how to manage this process? Do you know where to start? What questions to ask?

Many business owners feel overwhelmed at the thought of creating customer avatars. So they don't. They hope for the best and keep posting content that either resonates with no one or completely the wrong people.

And then they wonder why they're not enjoying what they do.

There is a way to avoid this. And it's easy. All you have to do is download my Ideal Customer Worksheet.

The questions you need to ask are all there, and a guide to lead you through the process step by step.

Work through it on your own, with your team, or we can set up a workshop.

For now, the first step in identifying your ideal customer avatar is clicking on the link to download the guide https://mailchi.mp/justaddsauce/ideal-customer-worksheet

Attention business owners! This is for you if you're ready to have a fresh and creative marketing strategy in place for ...
24/04/2023

Attention business owners!

This is for you if you're ready to have a fresh and creative marketing strategy in place for your business.

This is for you if you are thinking of working with a social media professional who will bring energy and enthusiasm to your working relationship.

This is for you if you want to work with someone who understands her craft and will use that to boost your marketing and get results

This is for you if you want to take action now.

If you know that this is you, don't hesitate to reach out so that we can talk more about working together.

Send me a message or comment on this post if you would like to set up a call.

Do you know what we don't like to see? Mediocre marketing for hospitality businesses.What we love to see is fresh and or...
20/04/2023

Do you know what we don't like to see? Mediocre marketing for hospitality businesses.

What we love to see is fresh and original marketing for hospitality businesses.

If you think the same and want creative marketing for your business, you will love that Just Add Sauce can help.

We have a creative approach so that you stand out from the crowd. And we team this up with a strong strategic focus so that your business goals always underpin the work we create.

If this sounds good to you and you want to know more about how we can work together, contact us today to schedule a call.

Email [email protected]

19/04/2023

Your marketing isn't just about ads or social media posts. It's about everything that your potential clients or customers will see about you.

When was the last time you checked that all of your information was up to date? Could it have cost you a client?

As we head into spring, it's the ideal time to get your marketing spring cleaned and ready for action.

Here are my top 5 ways you can easily achieve this:

🌶 Tidy up your profiles - are your social media profiles consistent? Is the information on them up to date?

🌶 Add a Google My Business page - in case you didn't know these are free and great for local business listings

🌶 Update your images and headshots - keep them fresh, up to date and visually spot on. Consider hiring a professional photographer to help with this.

🌶 Create new posts - keep the content flowing. Ensure it's relevant to your business and valuable for your clients or customers. Consistency is always best. Create a content plan for the best results.

🌶 Create new blogs - boost your SEO (Search Engine optimisation) to increase the chances of being found online by creating regular blog content and uploading it to your website. Remove any old blogs that are no longer relevant.

If you don't have time to do a marketing audit right now. Ask Just Add Sauce to do it for you.

We'll examine how you are presented across all your marketing materials. We will clean up your branding and freshen up your marketing messages.

Get in touch to discuss https://www.justaddsauce.co.uk/

Thinking of running paid social ads? STOP 🛑Don't go any further until you've ticked off all 7 points on my list.You don'...
18/04/2023

Thinking of running paid social ads? STOP 🛑

Don't go any further until you've ticked off all 7 points on my list.

You don't want to get started only to find leaks in other parts of your marketing. And then have to spend valuable time fixing them for your paid ads to work.

To encourage top-performing campaigns and a better return on your investment, get everything in place before you start.

Download now https://mailchi.mp/justaddsauce/3ym5ik8d28

14/04/2023

Is your hospitality business attracting the right kind of customer? If not, have you considered that the issue might not be your content but who you are marketing your content to?

Without full awareness of who your ideal customer is, how can you talk directly to them? How will they know that your business and your offers will fulfil their needs?

It's possible, but it will be much harder work for you and them.

Let's make the process easier for you.

You only need to download my Ideal Customer Worksheet for free and work through the activities.

Get the whole team involved so that everyone is on the same page.

You can use the results to inform your marketing content, from social media to email marketing to paid advertising.

Are your customer avatars up to date and ready to go?

Download the worksheet and they soon will be https://mailchi.mp/justaddsauce/ideal-customer-worksheet




Are you still searching for those elusive perfect customers? Did you know that they are out there? You just need to have...
11/04/2023

Are you still searching for those elusive perfect customers?

Did you know that they are out there? You just need to have the right strategies in place to attract them.

Two areas that you should have strategies for when it comes to attracting your perfect customers are retention and growth. Here's why...

You will have already attracted your ideal customers to your business. Ensure you have strategies to keep them (or keep them coming back). Get them on your email list and nurture them with value-added campaigns. Create offers exclusively for them that they won't be able to resist. Provide them with an excellent service. They'll have no other choice but to continue being your customer.

However, you want to continue attracting more of your perfect customers. To do this, make sure that your marketing is consistent. Create regular campaigns to boost your marketing and show your content to fresh eyes. And always aim to get more sign-ups to your email list.

Get in touch if you want a marketing campaign to help get new customers on board or support with creating an effective retention strategy for your current customers!




Is this you? You're thinking of running some ads on Facebook or Instagram? You know it could give you an excellent retur...
06/04/2023

Is this you? You're thinking of running some ads on Facebook or Instagram?

You know it could give you an excellent return on your investment. You can reach a lot of potential clients or customers. And you can see the value in paid advertising.

If it is, keep reading...

Because it's essential that before you start paying out any money, you have everything in place to make paid ads as effective as possible.

Going ahead with ads before identifying and plugging any marketing leaks could result in you losing out on potential business and wasting your ad spend.

Here's the solution. All you need to do is download my worksheet to help you prepare for paid ads in the best way possible.

Sign up and get access to 7 things to check off your marketing list before you start running paid social ads.

Here's the link: https://mailchi.mp/justaddsauce/3ym5ik8d28




04/04/2023

I'm a big fan of an in-depth customer avatar. You can get so much out of them to inform your marketing strategy.

Here are three ways creating great customer avatars can benefit your business:

1. They help you work out your customers' biggest frustrations. You can tell your ideal clients how working with you can help overcome theirs.

2. They help you find the best way to talk to your customers. There's no point talking in jargon or ways that won't resonate with them.

3. They help you find out about their aspirations. What motivates them and how can you help them get their desired results?

It's a great exercise to do as a team. And such an excellent opportunity to take a closer look at how you're marketing your service or product.

Download my Ideal Customer Worksheet to help make the process easier

And feel free to send a copy to me for feedback after you've finished.

Download your copy of the worksheet here:
https://mailchi.mp/justaddsauce/ideal-customer-worksheet

30/03/2023

This might make me unpopular among all you lovely restaurant owners, but I have to say it. Results from your marketing can take time.

Great marketing doesn't necessarily bring results straight away.

Why is this?

If we're talking about organic social media marketing, results can take a while to realise because:

• It takes time to build an audience
• It takes time to encourage that audience to engage
• It takes time to get an audience to know, like and trust you enough to invest

Results from paid marketing (Meta Ads) can be quicker because:

• The audience may be there already; you're just tapping into it
• You can target audiences that are already inclined to take a specific action
• You can target the audience that you have already nurtured

You will never get the desired results if you don't start marketing to potential clients or customers. So my advice to you is to invest in marketing for your restaurant business NOW so that you can reap the rewards LATER.

Invest in a professional. You're much more likely to see those results.

I love this kind of testimonial. Don't get me wrong, the ones I receive that say I'm lovely and wonderful to work with a...
28/03/2023

I love this kind of testimonial. Don't get me wrong, the ones I receive that say I'm lovely and wonderful to work with are great. The ones that demonstrate the value I have added are on another scale.

If you're not sharing testimonials from clients showing how you got the results they want, e.g. a financial return on their investment, you need to start that now.

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Maidenhead

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+447851506435

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