The Social Influence

The Social Influence Social Media Management | Content Creation | Online Marketing | Branding Design

06/06/2026

“THE ALGORITHM HATES YOU” 🤡

Nope. The algorithm doesn’t hate you. People are just scrolling faster than ever.

We’re consuming content in seconds. If it doesn’t grab attention, teach us something, entertain us, inspire us or solve a problem immediately… we’re gone!

Most content isn’t failing because of the algorithm.

It’s failing because it’s too slow, too vague, too salesy or doesn’t give people a reason to stop.

The way we consume content has changed.

So before you blame the algorithm, ask yourself…

Would YOU stop scrolling for your content?

That’s usually where the answer is 🙈 if you want help creating engaging content that grabs people’s attention straight away… get in touch 📩

We’re SO proud to say we’re now a recommended supplier at The Old Kent Barn 💍This honestly feels really special to us be...
08/05/2026

We’re SO proud to say we’re now a recommended supplier at The Old Kent Barn 💍

This honestly feels really special to us because 8 years ago Tash got married here herself, with the amazing Kylie helping coordinate the day.

So we know first hand just how special this venue is for couples. To now be back capturing wedding content here for other people’s days feels very full circle & genuinely so lovely for us.

One of our favourite venues in Kent, with the best team behind it!🤍

The goal isn’t to reach everyone, it’s to reach the right people ✅ The ones who read your post and think “wow… that’s me...
29/04/2026

The goal isn’t to reach everyone, it’s to reach the right people ✅

The ones who read your post and think “wow… that’s me.”

The ones who might not like or comment, but they save it. Sit with it. Come back to it.

That’s why RELATABLE content matters.

Because when people actually see themselves in what you’re saying, they don’t just scroll… they connect.

You don’t need a big audience full of random followers.
You need the right audience, the ones who get it, who need it, who stay.

So if a post flops, or you haven’t got thousands of followers… it doesn’t mean it didn’t land.

It might’ve just reached exactly who it was meant to 🤎

25/04/2026

If your content is getting views BUT your followers aren’t growing… listen to this! 📣

Not all content is designed to do the same job.

Trends, viral audios, and rage bait style posts will push your reach and get your content seen. That’s how you get views on Instagram and TikTok.

But views don’t build a loyal audience 🤦🏼‍♀️

If you actually want to grow your following, your content needs to give people a reason to stay:
– educational content that teaches something useful
– consistent posting so people recognise you
– a clear style or series so your content feels familiar

This is where most businesses get stuck. They focus on going viral… instead of building a strategy that converts views into followers.

And that’s the difference between accounts that grow consistently and accounts that just have the odd post that “does well”

If you’re a business owner in Kent trying to grow on Instagram and your content isn’t converting into followers or enquiries, it’s not about posting more… it’s about posting smarter.

Save this for later, send it to somebody that will find it useful or DM us to help you fix it!

If you’re still using likes to measure performance, you’re working off outdated metrics. Because likes are no longer a p...
21/04/2026

If you’re still using likes to measure performance, you’re working off outdated metrics. Because likes are no longer a primary ranking signal.

Instagram now prioritises behaviour… how people interact with your content.

What actually matters:
– Saves (signals long term value)
– Shares (extends reach beyond your audience)
– Comments (drives conversation + depth)
– Watch time / retention (keeps your content in circulation)
– Clicks, enquiries, conversions (real business impact)

These are the signals that tell the algorithm your content is worth pushing.

We’ve seen posts with under 100 likes bring in more enquiries than ones with 1,000+. Stop focusing on what looks good on the surface. Start paying attention to what’s actually bringing people in.

Save this for the next time you start overthinking your likes 👀

📌 Kent Social Media Management & Content Creation

20/04/2026

We’ve had quite a few new faces on here recently, so here’s a look at what we’ve been doing for business owners for over 4 years 👇🏼

▪️ Content creation (including content only days)
▪️ Social media management
▪️ Content planning
▪️ Social media campaigns
▪️ Email marketing

Everything is built around a strong marketing strategy, so your content isn’t just consistent, it’s purposeful & aligned with your business goals.

If you’re a business owner looking for social media support or content creation across the UK, feel free to drop us a message 📲

If you needed a sign… this is it. 👀ONE space left.We mean it when we say… if your socials aren’t bringing in enquiries r...
16/04/2026

If you needed a sign… this is it. 👀

ONE space left.

We mean it when we say… if your socials aren’t bringing in enquiries right now, they are not doing their job.

Are you: posting when you ‘can’, overthinking every caption or just leaving it altogether… it shows 😳

We’re not here to “make it look nice” - we run your socials so they actually work.

Content that gets seen
Captions that get found
Consistency that keeps you relevant

📍 Kent businesses
DM “SPACE” to find out more.

11/04/2026

If your Instagram isn’t growing… you need to watch this.

There’s a reason your content isn’t reaching the right people and it’s not what you think.

This is the stuff most businesses overlook, but it’s exactly what makes the difference between posting for the sake of it… and actually getting results.

If you’re trying to grow your business in Kent on Instagram right now, don’t skip this.

Save it so you actually use it.
Send it to someone who’s still guessing their content.

And if you’re ready to stop winging it and want a proper strategy behind your content… drop us a message 📧

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