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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

http://www.victoriagriffiths.com/

Victoria Griffiths Marketing, Maldon (2026)

02/09/2024

Bongiorno and thanks for visiting. I no longer live on this page - I’ve rebranded.

Hop on over to We are Blue Mangetout

29/06/2023

I no longer live on this page. I’ve re-branded! Please head on over to We are Blue Mangetout

20/06/2023

Struggling with sales?

The real reason why people buy absolutely anything, isn't why you think.

The amount of people in your audience ready to buy is around 5%, often less.

And most businesses (i.e. your competitors) spend a lot of time in the wrong pool, all fighting for the same business.

So understanding what can motivate people to buy is really important.

Because there are two parts to your market and you need to be fishing in the ocean, not the pool:

1. Active Desire - Those people who know what their problem is and are actively searching for what you do. They're comparing prices, asking for referrals, have a list of brands. They're ready to buy.

2. Dormant Desire - People that know they've got a problem or frustration. They know something isn't right but might not be able to articulate it. They haven't figured out a solution yet or actively looking for one.

Most businesses hang around in Active Desire, but if you hang around in Dormant Desire, you're 10X more likely to get leads.

How?

By shining a light on the tension people are experiencing, so they can have a lightbulb moment.

You need to get people to see where they are now, where they could be and what obstacles are stopping them from taking action.

Use your content to:

🤩Educate, share value and shine a light on where they are

🤩Show them where they could be

🤩Help them articulate the obstacles they're facing

🤩And how you can help them

The more clarity they have on these four areas, the easier it is for them to have the emotional and logical 'click' they need to work with you.

If creating content makes you want to vom all over your keyboard, then we should probably chat. I'm no good at clearing up vom, but I do have 20 years' experience in creating marketing content that converts people from 'whatevaaa' to raving fan.

13/06/2023

Why your marketing content is putting people off from buying from you…

Imagine your best mate opens a restaurant.

For years, they’ve told you what a great chef they are, but they’ve never actually cooked for you. They could be crap for all you know, but they talk a good game…

You invited to restaurant on the opening night, slightly concerned that you’ve never sampled their food before.

But the pre-orderable menu just tells you what the dishes are.

Parmigiana
Cassoulet
Curry

You’ve got no idea what ingredients are in any of these things, so it makes it really difficult to make a choice.

What if you don’t like it?

It’s pricey, so you decide to make your excuses and give it a miss.

Your marketing & social media content are no different to the chef friend or their menu…

1. You can’t just tell people how good you are, you need to let them sample some of your wares for free (in other words, don’t hide all of your best advice behind a pay wall.)

2. Your menu of products needs to list the ingredients in a mouth-wateringly appealing way, otherwise, how do you expect people to invest?

Why should they eat in your restaurant, when there’s a perfectly good (and cheaper one) down the road…

Stay tuned for other life - related marketing analogies.

11/06/2023

Atomicon, I’m coming for you!

I might be late to the partaaay and a random mix of introvert with a splash of ‘there she is’!

But I am here!!!!!

Hey,

I’m Victoria, my friends call me Tor.

I have a Chihuahua who thinks he’s a Rotweiller, when actually he’s just a bit of a t**t.

And two kids (kind of a fib, one’s now an adult!)

I like prosecco, coffee and sailing but not necessarily in that order.

I also chop chillis with marigolds on.

It turns out contact lenses and chillis don’t go. Who knew? 🤣

In my spare time 🤣, I run a marketing agency called Blue Mangetout We are Blue Mangetout

We specialise in brand building, social media and messaging that will make your competitors cry with shame…

I‘m a lover of Guerilla marketing and I might have closed a road in both directions with traffic, marketing an event that went on to break trading records 5 years in a row…

And I might also like fancy dress…

It’s either a rocking combo or a recipe for summat else. You decide!

You’re alright though, I just got back off my holibobs, so will be on my best behaviour at Atomicon…

Catch you all at Jazzy Shirt night!

17/12/2022

I don’t use this page for marketing, please head on over to my LinkedIn profile or my website to connect.

18/08/2022

Ernie, is my grouchy, self-entitled Chihuahua.

What does Ernie Chihuahua have in common with most copy I see?

None of them have got any teeth.

Well, Ernie keeps knocking his out on the letter box.

But.....

If your customers are churning faster than your knickers on a spin cycle, and your stuff isn't SeLLiNg...

It's very likely not a problem with your package (that's what she said 😉 )

Because the right words do the job.

🤢Not vomit-inducing lie-balls.

Not proper boring prose.

The right words.

So if your web copy feels drier than a shrivelled up chamois leather, let's bring it back to life.

I’ll pull the words out of your head and give your brand more legs than a centipede.

P.S. Centipedes make me feel weird too, but you get the analogy.

Here’s the jam:

You will get;

🔥A homepage that packs a punch.

👀An origin story your audience will clickety-click with.

😍The wordage for 2 services, which will have your audience chanting “pick me”.

🏃‍♀️We work rapidly over 4 sessions so I can turn your collateral into a client-engaging love machine, before I present you with enough marketing collateral to blow the blardy doors off. (That's 4 pages to you and me).

⏰We can get it done inside a week.

This isn't on my website, I haven't done these rapid sessions for ages, but when I did, the results were always 🎯💡🔥.

As we're doing it quick-fire, and I'm after some fresh case studies, it's not going to be 1500 of your finest English like it is on my t'internet site. It's going to be at a beetle rate of 650 and I've got space for 2.

IF:

You book in now, and we'll work together from mid-September, as I'm booked up 'til then.

You're not in the market for boring.

I can write a case-study on our time together.

If writing copy makes you want to🤮all over your keyboard send me a DM.

Plus, Ernie keeps biting my feet in the night, and has got his eye on a new crib.

Pic of Prince Ernie on his Ernie wants a Bungalow Tour..🤣

07/07/2022

A few weeks ago, I announced I was closing down my 1:1 coaching books and going into consultancy, as I love disrupting online spaces & being creative, and I miss it! (As well as launching a new cool biz with Sandra Illsley)

PSA - I'm re-launching both things soon. This one - coz I LOVE doing the things you hate - like marketing.

If you're a bold business owner, then I'm your sidekick in market domination. Let's captivate your audience together.

Need words that will make your competitors cry? Need a strategy that's going to kick some ass? Need your offers to shout "pick me!"

When you've got a business to run and no time (or inclincation) to get your marketing so on point, it hits the parts that other businesses can't reach, I've got you covered.

Work with me, and we'll make sure your brand story, your products, services and marketing touch points have got more legs than a centipede.

I'm Victoria, storyteller, brand strategist, market gap developer, and all round obsessor of non w*nky marketing.

And with more than 17 years senior level exp in marketing & business dev + qualifications & accreditations blah blah, I've got a massive string of client wins behind me.

I take businesses from zero to hero (& I love it).

If you give a sh*t about the people you serve, but you hate (or don't have time) to tell the world how you're disrupting your market....

Watch this space, I'll BRB. Or you can just blow up in my DM's right now and ask me WTAF I'm on about ;-)

The choice is yours....

24/06/2022

Sandra Illsley and I are working on our company branding today and asked our clients what they thought our USP was, this is what one had to say....

If you want to kick self-sabotage in the 🥜🥜🥜, and build the business (& life) you dreamed of.....

We have one space left to try Courage for a month in July, complete with an in-person day in sunny Marlow.

If you're ready to get s**t done, and are fed up of all the sausage factory programmes out there that just don't help you, you won't be disappointed, because we bespoke the s**t out of stuff.

Your business...

Your way.

Using a mixture of in-person days, 1:1's and half day workshops, we're going to get that needle moving, and no contract, pay monthly (£395) and stay for as long as you need to.

You want in?

Go get your best 🥜🥜🥜-kicking boots and send us a DM.
You deserve to be successful A.F. THE END.

21/06/2022

This page will be redeveloping soooon.

Most of my work and tips are shared in my group , so you won’t hear much from me on here.

There’s also a new business name generating.

Watch this space!

12/04/2022

Are you spotting the gaps?

Bit of a spontaneous post this evening, coz I get asked about this a lot.

It’s something that as a seasoned marketer, I’ve done a lot with my clients and ex-employers….

Spotting the gaps!

You might be trying reeeeeeally hard to sell your signature offer, and despite your best bloody efforts it’s not working.

So you look at changing your audience, the audience that can afford your thing. (And there’s nothing wrong with that).

But what about your current audience?

They’re in your world for a reason.

Are you asking them what THEY want?

Because you might be missing a massive trick. They want your help, you want to earn money and neither is happening. Which means risking losing your audience to someone else.

I’ve helped recent clients to spot the gaps, and they’ve run with them…

Producing results that range from £13k - £23k launches.

Often the gaps are there…are you mindful of them? Do you need the confidence & knowledge to get out of the uncomfortable zone and just go for it?

04/04/2022

Is your marketing too surface-level and beige? Try this!

I talk about this all the time with my clients, and there's no shame, but a lot of marketing I see is barely scratching the surface.

And I don't want that for you...

Your audience are icebergs, they show you the tip of what might be going on for them, but underneath the surface there's a whole mountain of stuff going on. Find their truth - and it will open new doors for you and for them.

• Your content will get more engagement, your audience will grow

• You will be able to create the right products and services for your audience, without second guessing.

• Because people will think 'Wow, this person really gets me - they're in my head."

• You WILL get more sales.

I always say to my clients -

If I was a nutritionist, I wouldn't just be saying "Do you want to lose weight?"

That's the surface level problem, and surface level = too generic.

• I'd be looking at all the different ways the problem could be experienced and talk to them -

• Is going clothes shopping a flustering and shameful experierence as they try to fit into clothes they know are 2 sizes too small?

• Are they ready to go dating for the first time in years, but lack the body confidence to sit in front of someone else?

• Maybe they've got an important event they need to buy new clothing for, but the idea of feeling like a christmas cracker tube wrapped up in silk is filling them with dread?

• Perhaps they're too scared to get undressed in front of their partner?

• Perhaps they've lost so much body confidence, that it's affecting their sleep, the way they feel about themselves, their s*x lives, their relationships.............

This 👆👆sh*t will keep people up at night.

This is the detail you need to be drilling down into.

So if you're serious about getting in front of more people. Create yourself an empathy map, like the one here that Sandra and I use, and start to list out all the reasons why people NEED to work with you.

Split it into 4 quadrants with the four titles, as in our graphic.

I promise if you get the detail, it WILL make all the difference to your business. This needs to be at the heart of everything you do.

Victoria Griffiths Marketing

02/09/2024

29/06/2023

20/06/2023

13/06/2023

11/06/2023

17/12/2022

18/08/2022

07/07/2022

24/06/2022

21/06/2022

12/04/2022

04/04/2022

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm