Drea MacMillan Social Marketing

11/03/2025

Discover the science behind EFFECTIVE social media! 🧠🧪
It’s time for me to geek out a little and delve into the murky depths of the science of social media, and how you can utilise neuroscience and psychology to make your social media more effective!

Did you know that I studied psychology at University and A Level? Yep I’ve always been interested what goes on in people’s minds! Anyway… back to my geek of the week post!

The Psychology of Connection
💡 Why do people engage with businesses on social media?
Social media taps into our innate need for connection. Neuroscience shows that when we interact online, our brain releases dopamine, the same feel-good chemical associated with rewards.

💭 YOU can harness this innate desire for connection by…
✅ Creating an emotional bond with your audience
✅ Building trust through authentic storytelling
✅ Encouraging engagement to deepen relationships

Give it a try: Share a post or story that gives your audience a personal look into your brand values.

Connection is key! ✨

09/03/2025

Your audience isn’t waiting for PERFECT—they’re waiting for YOU. How are you going to show up this week? ✨💕

03/03/2025

To strategise or not to strategise, that is the question 🤓
But it’s a silly question because we all know the answer
👉 OF COURSE you need to strategise!

If making sales, gaining customers and converting your followers is your end goal, you need a mix of content that serve different purposes!

Your dream clients go through 3 stages before buying from you:
👀 Finding your profile (aka, discovering YOU!)
💡 Consuming your content (learning to trust you)
💰 Buying from you (because you’re THAT good)

And guess what? Each stage needs a different kind of content…

👋 Getting new viewers: Trends, memes, quick tips—hook them in!
💖 Nurturing: Tutorials, storytelling, myth-busting—keep them engaged.
🫰 Selling: Case studies, testimonials, behind-the-scenes—make them say YES!

A strong content strategy isn’t just about showing up—it’s about showing up with intention.

Which type of content do you post the most? Let me know below!

02/03/2025

Sunday mood… 💖✨
How are you spending your Sunday? I’ve been trying to make my Sundays as screen free as possible. A hot bath, a cuppa and a good magazine is the perfect way to spend some time.

I’m not going to lie my social media addiction has been out of hand for the last five or so years so being able to put my phone down for hours at a time is a big achievement for that I’ve been working towards the last six months!

Speaking of which… (puts down phone)

28/02/2025

Spring is almost here, and it’s the perfect time to brighten up your brand! 🌸🌼

Who else enjoyed today’s sunshine and blue sky, I could feel the SAD (IYKYK) floating out my body! It inspired me to put together some of my favourite spring-inspired Canva fonts to help you zhuzh up your graphics, socials, and branding.

Whether you’re going for a classy, elegant, or playful look, these fonts are bloomin’ gorgeous! 🌸🌼

Swipe through and tell me— which one is your fave? ✨

23/02/2025

Put the passion back! 💖
I chat with many small business owners that feel drained, and are constantly trying to ‘crack the algorithm. Which takes time away from their real passion, their business. Yes, analytics matter, but so does creativity, authenticity, and passion. Social media should be a tool to connect and showcase yourself, your brand and your story. It’s not just a numbers game. Engagement is great, but real impact goes beyond likes and follows. It’s time to start normalising content that feels good to create and works for your business. Hands up if you agree! 🙌

29/01/2025

It’s time to re-rewind 2025! ⏳✨
Hands up if January didn’t quite go to plan… Because same! I kicked off the year with what felt like the world’s worst flu, so my ‘New Year, New Me’ goals unfortunately went straight out the window.

But here’s the thing—setbacks happen, especially in business. And when we fall down (quite literally at one point) we have to get back up again. Luckily last week I was able to visit my friends in Lanzarte for a spot of remote working and dog sitting where I was able to get some much needed vitamin D and sunshine!

Now I’m updating my to do list and getting ready to start 2025 (again) with a bang.

Tell me—has your year started strong, or are you restarting like me?

28/12/2024

Movie Gen, is it all hype? ✨🎥
Instagram is levelling up its offerings in 2025 with a new AI-powered video editing tool called “Movie Gen.” With just a text prompt, we will be able to change video backgrounds, outfits, and apparently lots more. But will this really be of use for small business owners? I’m waiting to see!

What are your thoughts on Instagram introducing more AI?

Drea 💕

25/12/2024

Merry Christmas to everyone that celebrates it! ✨🎄🎉

23/12/2024

Wow what a year 2024 has been! ✨
I’ve taken on some amazing roles that have really helped me develop my skill sets (but have made me a little neglectful of my own account yikes). I had the once in a lifetime chance to work for 6 months with a guiness record holding, all round inspirational woman making a real difference in politics. Now that six month project is wrapped up the good news is…

It’s time for me to put some of my energy (and new skills and passion) back into my own business so ladies and gentlemen I’m pleased to announce that 2025 is the year of my COMEBACK.

Let’s do this! ✨🙏🏻💕

09/09/2024

When your friends stand behind your business, they become part of your success story. Supporting small businesses doesn’t always mean making a purchase—it’s about spreading the word, sharing their posts, liking, making nice comments, and referring them to others. A simple repost or shoutout can go a long way! Let’s lift each other up and celebrate our friends’ dreams.

Tag a friend’s business below 👇

✨ ”

28/07/2024