16/07/2025
🍓 What’s Trending: Strawberries & Schemers Edition 🎧🧠
What’s trending — whether we like it or not.
Fake podcasts. TED Talk cosplay. Dessert sandwiches that think they’re lunch.
Yep — the internet’s been busy.
In this first edition of What’s Trending, Whether we Like it or Not, we’re diving into:
✅ M&S’s viral strawberries & cream sandwich
✅ The rise of the fake podcast aesthetic
✅ TED-style promos with no actual TED
✅ Why strategy and authenticity still outperform stunts
I even tried the sandwich myself — it’s giving strawberry shortcake meets corporate stunt. But did it get me in the shop? Yep. Mission accomplished.
Welcome to the very first edition of The Clout Report — serving up viral chaos with a side of content strategy. the trends that made us scroll, cringe, screenshot, and maybe even rethink everything we know about content strategy. This is the spot for the chronically online, the brand-curious, the ...