Both Feet Media Limited

Both Feet Media Limited Both Feet exists to help anyone survive and thrive in the digital world.

We teach people and small businesses how to stand strong digitally, on their own two feet...

Follow us here and visit www.bothfeet.media to find out more!

12/12/2022

As we approach the end of 2022, we’ve compiled a list of the top ten digital predictions for next year 👀

Source: Google, Linkedin, Statista

#2023

Are your ads converting? According to Google's research, storytelling is essential for producing high-converting shoppab...
11/08/2022

Are your ads converting?

According to Google's research, storytelling is essential for producing high-converting shoppable content. The ABCD framework is a solid foundation for creating engaging shoppable creatives, including those for video.

⚡️Attention⚡️
An engaging story will grab your audience and hold their interest.

🌟Branding🌟
Introduce your brand early, often, and in abundance.

💫Connection💫
Give your audience something to think about and something to feel.

✨Direction✨
Ask your audience to take action

Google’s finding show that ads with ABCD drivers will increase short-term sales by 30%.

To learn more or check out our small business packages, visit bothfeet.media 🏆

Thank you 🙏🏻 it was a pleasure. For this client we provided a digital audit, a competitor and industry analysis (interio...
28/07/2022

Thank you 🙏🏻 it was a pleasure.

For this client we provided a digital audit, a competitor and industry analysis (interiors industry) with strategy, together with sample social media content and a step-by-step explainer video to help them with implementation.

We're currently offering audits for £45. Visit bothfeet.media and click on Step 1 to order or find out more 🙋‍♀️

Some of you may not be aware of Google’s plan to phase out third-party cookies in 2023. Google’s cookie plan is for onli...
27/07/2022

Some of you may not be aware of Google’s plan to phase out third-party cookies in 2023. Google’s cookie plan is for online privacy to help limit an individual's tracking on the web.

Advertisers may be wondering how they will continue to provide tailored ads and reach customers in a cookieless world. Although third-party cookies will be taken away, first-party cookies will still exist.

Rather than tracking consumers through their devices, marketers may collect data directly from customers via websites and apps they use. First-party data allows for more accurate predictive modelling to estimate what a customer will buy next. Contextual marketing is a way of using first-party data; instead of advertisements that match their data, users get adverts that match the content they're seeing.

Going forward, Google plans to phase out third-party cookies through Privacy Sandbox. Google's decision to phase out third-party cookies in Chrome is part of a bigger goal to create a Privacy Sandbox with open standards for tracking users while protecting their privacy.

You can read more about the third party cookie phase out in Kath’s latest blog, by visiting the link in our bio ☺️

Thank you 🙏🏻 it’s a pleasure working with you. For this client we helped with their digital launch, which covered GMB la...
28/04/2022

Thank you 🙏🏻 it’s a pleasure working with you.

For this client we helped with their digital launch, which covered GMB launch setup & verification. Social media business setup, social media content creation, platform optimisation & engagement, CRM launch and lead generation campaigns for construction & healthcare sector training courses.

“Nowadays, more people are watching TV but are spending less time doing so, and although TV is a wide reach platform and...
28/04/2022

“Nowadays, more people are watching TV but are spending less time doing so, and although TV is a wide reach platform and a great way to advertise, it is becoming increasingly more difficult to target the younger demographic (18-34 year olds) since this age group is more digital savvy.

68% of TV users in the UK said they use a second screen while watching the TV, especially those of the younger generation, which are also most likely used in between commercials making it more difficult to engage users with TV advertising.

Although this type of advertising allows marketers to reach a wide audience, it does not have the ability to target a brand's target audience, in the way a sponsored social media advertising campaign can.”

There are, of course, benefits to both traditional and digital methods of marketing.

Kath explains more in her latest digital marketing blog, which can be accessed via the link in our bio. 🫶

What’s Zero Party Data and why’s it so important now? 🧐🤔🤓 Click the link in our bio to find out all you need to know abo...
22/02/2022

What’s Zero Party Data and why’s it so important now? 🧐🤔🤓

Click the link in our bio to find out all you need to know about Zero Party Data 💪

What’s a CRM? 🤔🧐
15/02/2022

What’s a CRM? 🤔🧐

We loved working with SymWall on their approach to market. For this client we provided a complete digital audit and high...
17/11/2021

We loved working with SymWall on their approach to market.

For this client we provided a complete digital audit and high level digital marketing strategy for four different business units as they entered into the market, spanning both the healthcare and construction sectors.

This was delivered via a step-by-step video with tips, checklist a timeline and strategy. We also helped with recruitment advertising and candidate shortlisting for this client.

We look forward to working with you again. ☺️

“You will never speak to anyone more than you speak to yourself in your head.” Be kind to your mind.🔘🔘
09/11/2021

“You will never speak to anyone more than you speak to yourself in your head.” Be kind to your mind.
🔘
🔘

We loved working with Coco Vanille Donuts on the launch of their new shop. For this client we provided a complete digita...
19/09/2021

We loved working with Coco Vanille Donuts on the launch of their new shop. For this client we provided a complete digital audit, a competitor audit, a step by step DIY video with tips, checklist, a timeline and strategy. We also ran sponsored social media ad campaigns (including content creation) for their launch.

If you're ever in North Wales you must visit them in Bangor - their donuts are insane... 😄🙌

"Digital marketing is a very versatile industry by nature, meaning that you may discover your marketing niche without ev...
19/09/2021

"Digital marketing is a very versatile industry by nature, meaning that you may discover your marketing niche without even realising it existed.

There is so much scope to be creative, take your direction and learn new things every day, all from your own home. The industry is constantly evolving, which helps to keep your mind fresh while bringing a constant flow of inspiration."

To anyone who may be considering a step into Digital Marketing, check out the link in our bio where Tom shares more in his blog about the route he took, which led him to his current role in Digital Marketing. 🙌

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