WorthwHyle Marketing, Comms & Branding

WorthwHyle Marketing, Comms & Branding Marketing, communications and branding made simple. Showcasing your worth, wHyle you do what you do b

I came here to write a meaningful post. I even considered asking AI to help because right now I’m a bit mentally drained...
02/03/2026

I came here to write a meaningful post. I even considered asking AI to help because right now I’m a bit mentally drained thanks to the stark reminder this week of how delicate and under threat the arts sector is with not one, but two of my regular clients having their longstanding funding pulled.

To be honest though, all I have to say are these two things…

🎟️ Please support the organisations and events that you love by buying tickets (the earlier the better), merch or donating.

🔍 If you need any marketing or branding support, my books are open and I could really do with filling the gaps in my schedule and finances. So, I would love for you to reach out for a non-pushy (because pushy sales gives me the ick) chat!

I’m excited to be kicking off 2026 working on the marketing for  ***rContact in my role at . This annual Q***r arts fest...
05/02/2026

I’m excited to be kicking off 2026 working on the marketing for ***rContact in my role at . This annual Q***r arts festival is back this February with two weeks of music, comedy, theatre, art, market stalls and more. With lots of free or £3 events, so do check them out.

Shout out to for this stunning photo from last years show. It was such a dream to be able to use their photos for the Q***r Contact banners 🧡

I’m excited to be working on this years panto at  who have got the incredible team at  in to perform Rumplestilstkin. Wh...
10/11/2025

I’m excited to be working on this years panto at who have got the incredible team at in to perform Rumplestilstkin. Which is extra magical and rare because it’s made right here in Manchester with professional Mancunian actors and crew instead of being shipped up from London.

I’m managing the whole marketing campaign from strategy and social media through to design and developing audiences and this week I’ve been having particular fun designing the billboards and lamppost flags, which will be going up around Manchester next week, so keep your eye out!

Also, confession time… I’ve never actually seen a panto before, so I’m doubly excited to simply be in the audience for this one too 🧡

It was great to be back working with  last month on their new touring theatre show ‘After Party’. Aimed at babies and yo...
07/11/2025

It was great to be back working with last month on their new touring theatre show ‘After Party’. Aimed at babies and young toddlers, all of Hurly Burlys work introduces babies to music, nature and sensory play in the most beautiful way.

It’s a real pleasure to be able to create content for them and share their work. Plus the photos of the happy babies and their relaxed parents are just joyful to see. I mean look at this red carpet worthy entrance that captured at their recent photoshoot!

A little round up of some of my favourite moments from  Festival. I was back for the third year running to plan and mana...
05/11/2025

A little round up of some of my favourite moments from Festival. I was back for the third year running to plan and manage all of their marketing throughout the year, as well live event promotion and content creation during the brilliantly busy and incredibly fun festival itself.

It’s honestly one of the highlights of my year every time and and create such a beautiful and welcoming vibe for crew, musicians and audiences alike 🧡

They just announced their 2026 dates and will be doing a call out for musicians soon too, so give them a follow!

Photos by who is my all time favourite photographer to work with 🧡

So, I’ve been so very happily busy helping clients with their marketing and comms that I’ve completely neglected my own…...
10/09/2025

So, I’ve been so very happily busy helping clients with their marketing and comms that I’ve completely neglected my own… Classic case of ‘do what I say, not what I do’.

So, hello again! I’m Rebecca, a Marketing, Communications and Branding freelancer with 14+ years experience helping arts and heritage organisations and creatives tell their stories in clear, authentic and simply effective ways.

I’m going to start using this space to share some of the fab projects I’ve been working on, as well as to connect with people. So do say hello or leave a comment 🧡

If we haven’t met yet… hello and welcome! And if we have, then thanks for sticking around while I finally practice what I preach.

I had a lovely start to the week, spent coworking with a fellow freelancer. While I was handling social media scheduling...
12/11/2024

I had a lovely start to the week, spent coworking with a fellow freelancer. While I was handling social media scheduling, sketching out signwriting ideas, and sending a quote to a repeat client, she was studying for her master’s in nutrition and setting up her own practice. It was so enjoyable to work alongside someone, even though our fields are completely different.

As a freelancer, work can sometimes feel a bit lonely, and that’s definitely led to a lack of motivation and accountability for me in the past. That’s why coworking - even with someone in a totally different line of work - can be so valuable. Having someone nearby, whether for a quick chat or just as a quiet presence, helps to create a sense of accountability, even if your tasks have nothing in common. We might be ‘teams of one’ as freelancers, but that doesn’t mean we have to work alone!

🧡 Also… Shout out to the man that kindly offered to take this photo when he saw me propping my phone up against a vase. Turns out he had my dream childhood job… working in museums with the dinosaurs!

Did you know that November is  ?Or that the 20th November is  ? I didn’t until I put together this quick list of dates f...
01/11/2024

Did you know that November is ?

Or that the 20th November is ? I didn’t until I put together this quick list of dates for your November social media schedule.

So, if you’re struggling for content you can use these as prompts and schedule something in ahead of time. Treat yourself to a donut on and ask followers to vote on their favourite flavour. Or introduce yourself to new followers and clients on with a post sharing how you got into your industry.

Whatever your brand or industry, here are seven quick and easy ready for you to use however you like!

Thanks to Emily from  for a really interesting chat about how best to describe multi-arts spaces like Waterside and  ear...
31/10/2024

Thanks to Emily from for a really interesting chat about how best to describe multi-arts spaces like Waterside and earlier today.

It’s such a small thing… Literally one or two words, but each description can have strong connotations in people’s minds.

What do you think of when you hear ‘arts centre’ or ‘arts hub’ for example?

So, it’s important to find a description that accurately sums up what is on offer and one that staff and audiences will get behind and consistently use. Otherwise the brand messaging is at risk of being diluted and confused.

I also got to check out the new Ray Harryhausen exhibition at today. As a huge fan of Jason and the Argonauts as a kid, thanks to my dads old VHS tape, I was especially excited to see one of the stop motion models up close. As well as his truly incredible and detailed drawings.

I definitely recommend popping in for a visit!

I had a delightful catch-up with an old colleague at my favourite bookshop-cafe  yesterday! Their impressive vintage Pen...
30/10/2024

I had a delightful catch-up with an old colleague at my favourite bookshop-cafe yesterday! Their impressive vintage Penguin book collection sparked some creative inspiration and this iconic logo and colour combo got me thinking about my own branding.

While my current logo and branding served its purpose when I first launched , it’s definitely time to elevate it to match my evolving business. I’m really excited to finally have some time free to give it the love and attention it deserves, just like I would for a client. So, stay tuned for a fresh new look! 🧡

Thanks to Lowri from  for sharing how they engaged local communities when they launched their new venue at yesterday’s  ...
11/10/2024

Thanks to Lowri from for sharing how they engaged local communities when they launched their new venue at yesterday’s Theatre Cultural Connector Meeting.

It was really interesting to hear the approaches they employed to engage and retain their local audiences, especially when they were harder to reach and when they didn’t have direct access to data. All very helpful when I’m considering audiences for clients like and !

Here’s a photo of me during the meeting because I was trying to multitask and take photos of the free co-working space at as well. To varying degrees of success. I couldn’t find a natural looking way of sitting despite this being how I actually sit 😂

The end of an era. Over a quarter of my life has been spent working at  and leaving today didn’t quite seem real.I think...
30/09/2024

The end of an era. Over a quarter of my life has been spent working at and leaving today didn’t quite seem real.

I think it will take a while to realise that I won’t be there to pester people to water the plants.

To have a morning chat with our incredible caretaker Josh because we were always the only two people in the building before 8am. Tracking down a friend of his from 40 years ago, via sheep herds, scientific papers and vets is one of my favourite memories.

To wander into gallery like it was my space, because since it launched it has felt like an incredible and beautiful baby that has grown into something really unique and special.

To work with kind and dedicated and fu*king hard working people like .j.kippen, , .a.fox, , , Emma, Heather, Sarah and many more.

I think I’ll need a little while to take in this new reality and then figure out how I feel and what I want to say, but for now, to borrow words from another person who believed that 42 was the answer to everything…

So long and thanks for all the fish 🧡

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Manchester

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