25/02/2022
IOS14 has made life significantly harder for Facebook advertisers.
It’s now more difficult to track your ad results, and with lower data visibility, Facebook’s algorithm is less effective than before.
So if you haven’t changed anything to fight back you can expect worse results from your Facebook Ads.
However, for some advertisers IOS14 has been the wakeup call they needed.
Some advertisers realised that they needed to work harder and understand the platform better to get their performance back to a good level.
For those who have sussed out how to track results from multiple angles, they can now access new insights that they never had before.
While those who have started looking at their website funnels in more depth, have gained a new understanding of how to improve conversion rates across all traffic sources.
And when it comes to audience targeting, many have now realised that broader is better, which improves results and allows them to scale faster than before.
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