Socials With Michelle

Socials With Michelle Build cohesive brand messaging with a freelance fashion and beauty social media manager.

Stop sleeping on evergreen content if you want to grow on social mediaIf you’re a business owner, you’ll know how tempti...
08/04/2026

Stop sleeping on evergreen content if you want to grow on social media

If you’re a business owner, you’ll know how tempting it is to just post an aesthetic picture of your product

But what if I told you that people are more inclined to buy from you when they feel connected to your brand?

This is where evergreen content can become your greatest social media marketing weapon, as it actively builds trust, strengthens authority and creates a community

And when it’s done right, you can strategically place products in evergreen content so that it also sells long after you’ve posted

If you really want to grow on social media, save this post so you can keep coming back for ideas

01/04/2026

Let’s talk about balance

The best social media strategies balance planned and unplanned content and each serves a purpose

Planned content:

✨Builds trust
✨Creates authority
✨Promotes your business

Unplanned content:

✨Provides authenticity
✨Allows you to join a conversation
✨Forms connection

So if you’re looking to build your brand on social media, let this be your sign to plan content (content that’s directly related to your business) that fills in the gaps between unplanned content (like reacting to a viral trend)

Setting up your business on Instagram? You’ll want to save thisMost small business owners don’t struggle with posting…Th...
27/03/2026

Setting up your business on Instagram? You’ll want to save this

Most small business owners don’t struggle with posting…

They struggle with strategy

Because good social media marketing is about starting with the right foundations

Whether you’re choosing the right keywords and phrases or understanding that consistency doesn’t mean posting every day…

These are the small shifts that help fashion and beauty brands grow on Instagram without the overwhelm

If you get this part right, everything else becomes easier

If you’re building your brand and want a clearer social media strategy (without the guesswork), my DMs are open

Let’s chat about how I can support you

27/03/2026

FYI shadow bans don’t exist - lost messaging does

And if you want to create great content, you need to do these 3 things before you start creating

Contrary to popular belief, there’s no such thing as a shadow banWhat there is, is failure to get your message across An...
26/03/2026

Contrary to popular belief, there’s no such thing as a shadow ban

What there is, is failure to get your message across

And when it comes to social media, if your message is getting lost, so will your content

So here’s what you’re going to do BEFORE you start creating the content

✨ Figure out what result you actually want from that piece of content
✨ Establish a clear message that every viewer can understand and that supports your goal for the content
✨ Put that message above aesthetics

For example, my goal here is to help you create content that gets you seen

And you’re still here because you understood that immediately

It’s also why you’re probably getting ready to follow me for more insider knowledge on social media growth

26/03/2026

AI in beauty? Sounds like a snooze fest…

Until you realise that putting your audience’s stories at the forefront of the story can highlight how helpful AI tools actually are when it comes to finding the right shade of foundation or the right skincare product

Remember…

Putting the story into your audiences hands is how you elevate your brand and everything you use to help solve people’s problems

Including AI technology

25/03/2026

Your story MATTERS

This is what helps your audience relate to you while understanding what you provide them

This matters whether you’re a small business trying to set yourself apart, or you’re a content creator trying to carve your space on the internet

And the best part is, when you’re sharing why you’re passionate about what you’re doing, nobody is gonna have the same story as you

So this week, tell your audience who you are, let them know why you’re here sharing content, and remind them how you plan to help them

24/03/2026

1 thing you need to know about social media…

Viral content isn’t the content that’s gonna sustain you

Sure, it’ll help you make money off the creators program, but if you’re promoting something like a business, you need to start trying to be understood

That understanding is where viewers turn into customers

23/03/2026

Reminder to anyone creating content today…

Your audience won’t be interested if you don’t give them a reason to be

So in the first 3 seconds of any piece of content, grip their attention with a hook or a caption that they can’t look away from

That’s how you build reach and start strengthening your messaging

20/03/2026

⚠️ WARNING!! ⚠️

Following this rule may increase your engagement, and give you more notifications than your phone can handle

And it’s so simple…

The moment you hit post on a new piece of content, this is what you do to follow the 555 social media rule…

✨ Like 5 posts by followers (let them know you’re there)

✨ Comment on 5 posts on your feed (make sure you’re adding to or starting a conversation)

✨ Make 5 new connections (respond to stories, send a helpful DM, or simply strike up a conversation with someone new)

Do this every single day and your engagement will become stronger, because your audience naturally grows

And remember, you can build engagement even more if you’re responding to every comment and DM you get

Want more advice like this? Let me know in the comments

Reach your audience with the fashion social media management your brand deservesSpecialising in digital growth for fashi...
20/03/2026

Reach your audience with the fashion social media management your brand deserves

Specialising in digital growth for fashion and beauty businesses, I’ve developed services that are designed to help your target audience fall in love with you

Whether you’re a small business in fashion, a designer who’s just getting started or a major fashion house, you’ll find social media management to suit your needs

DM me for a no obligation consultation, or click the link in my bio

I’d say I’m shocked, but I’m really not 😜 What you see here is strong social media strategies, high quality content and ...
18/03/2026

I’d say I’m shocked, but I’m really not 😜

What you see here is strong social media strategies, high quality content and engagement strategies that draw audiences in

With paid ad results, single post insights and even a year of data tracking (spot when I implemented my strategy), my clients are happy to have a social media manager that cares as much as they do

And you can too!

Drop me a message, and we’ll book a no-obligation consultation at a time that suits you

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